What’s Everyone Buying at Gap Right Now?

By,a senior writer at the Strategist covering fashion.She joined the Strategist as a writer in 2021 and before that worked at NBC and HuffPost.
saved

Save this article to read it later.

Find this story in your account’s‘Saved for Later’section.

Comment
Photo-Illustration: The Strategist; Photos: Jill Singer, Sable Yong, Salena LeDonne.

“Thanks, it’s Gap!” was a phrase I heard oft repeated in the last year. Our lead editor Lauren Levy even coined the termGapaissancefor the phenomenon. As we’ve written before, Gap got something of a rebrand underZac Posen, who’s now creative director of Gap, Inc. (which includes Gap, Banana Republic, and Old Navy). It’s no longer “the Gap” — a lowercase “the” was inGap’s logountil 1988 — but it’s tapped into some of that nostalgia (remember theSarah Jessica Parker–dancing–with–Lenny Kravitzcommercial?) and returned to what makes Gap Gap: the quite literal basics.

That’s all to say that while the new Gap isn’t the Gap you grew up with, it’s a grown-up Gap nonetheless. And whether you’re returning to the store for the first time in years or not, there’s something there for everyone. I reached out to some of the most stylish people I know — a few of whom would even describe themselves as Gap fanatics — and asked them about what they’re buying at Gap right now. What follows is everything from cotton-poplin pants that feel “like biting into a crisp Bosc pear” toBrannan Bear–branded socks.

Tops

Gap Rib Scoop Tank
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Gap Pointelle Crop Cami
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Produce PartiesfounderSarah Teichbuys Gap’stankswhenever she can — especially the Rip Scoop Tank, which she says has endless layering possibilities. The length is just right, and the ribbing hugs more at the top so it doesn’t feel uncomfortable around your midsection. It covers abra, which is important: “I don’t like bra straps showing,” she explains. Teich also loves to wear the Pointelle Crop on its own withlow-rise jeansand balletflats. It’s a little sheer, but that’s “kind of chic,” says Teich.

Gap Modern V-Neck Tank Top
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Let’s get to the obvious: “You might notice it bears a striking resemblance to theFlore Flore Dewi Tank,”Wall Street Journalart editor Alexandra Citrin-Safadi says. But she thinks Gap’s is a little bit sexier for the stretch. (It’s in Gap’s Modern line of cotton-modal blends.) “It is a low V, and I am probably not wearing this one to work, although someone with a more modest chest might feel differently,” she says. “I’m wearing a bra either way.” It’ll be hergoing-out topthis summer. “I wore it out to dinner and will probably wear it again for my birthday party, which you know is the ultimate vote of confidence,” she says.

Gap Modern Tank Top
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes
Very Good Deal

New! You can now save this product for later.

Gap Modern Tank Top

From $9
$20now 55% off
From $9

ForSalena LeDonne, content strategist and writer of the newsletterSincerely Salena, the perfect summer tank has to be something she can wear everywhere: “to the beach, to dinner, to sweat in my apartment.” That’s why she has a few Modern Tank Tops, which are a good length on her five-foot-one frame. “The last thing I want on a hot summer day is fabric bunching around my waist,” she says. In petite sizing, it’s “not cropped but notnotcropped.” Thanks to the same cotton modal that’s in the Modern V-Neck Tank, her Modern Tank Tops areverycomfortable. “They don’t feel clingy to me; if anything, I’m clingy to them,” she says.

Gap Modern Crewneck T-Shirt
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

ArtistMelly Wirtesregularly purchases Modern Crewneck T-Shirts. “I have white, navy, and gray, and I just replaced my black,” she says. “I just think it’s a really solid, quality basic. It’s affordable. It’s reliable. It’s layerable.” Compared to her other favorite T-shirt,Lululemon’s Hold Tight Short-Sleeve, it’s “soft and stretchy but not thin.” The difference has to do with the fabric composition: Gap’s has 58 percent cotton, 38 percent modal and 4 percent elastane to Lululemon’s 94 percentmodaland 6 percent elastane. She takes a large and could get away with a medium, “but it’d be more form-fitting.”She’s six-two, and it helps that Gap offers a tall-specific size (her “only gripe is you have to buy tall or petite online”) that she can tuck in. It’s “what I reach for when the mood isI do not have the capacity to conceptualize an outfit right now,” she says.

Gap Organic Cotton VintageSoft T-Shirt
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

As part of a “lifelong hunt to find the perfect T-shirt,” brand consultantLucia Litmanhas tried at least five different ones from Gap — and this was her favorite. “I liked it the best mainly because of the fit,” she explains. “This has the perfect blend of clinginess and drapey-ness.” The sleeve length is just right, too. “A cap sleeve is my enemy and has me rushing to book pilates classes, and longer sleeves I can find unflattering,” she says. “This is a perfect middle ground. It won’t be tight on your arms but won’t drown them either.”

Gap Organic Cotton Poplin Big Shirt
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

“If I had to choose onebutton-downfor the rest of my life, it would 100 percent be a cotton-poplin Big Shirt,” says Anna B. Albury, designer and co-founder ofcoolstuff.nyc. “It’s one of those pieces that remains in my closet through all seasonal swaps.” It doesn’t make her feel too hot — even “when commuting on heated subway cars.” Albury finds any excuse to get a Big Shirt (or men’sOrganic Cotton Poplin Classic Shirt) in her “favorite cotton-poplin fabric” — especially if a newstripeis available.Isabelle Conner, a VP of integrated marketing at Skinfix, also has a few Big Shirts and notes they can vary in sizing: “I find the stripes run a bit smaller and the solids run a bit bigger.” Gena Kaufman, a social-media director, prefers the Big Shirt in her usual medium. “It’s probably oversize enough that I could size down to a small, but the oversize fit is kind of the point,” she says. “I enjoy the roominess in the chest that avoids any unpleasant button-gaping issues.” (Kaufman mentions a striped version she has “felt thicker and less prone to immediate wrinkles” than the solid white she tried. Do with that information what you will.)

Gap 100% Linen Oversized Shirt
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Or there’s the 100% Linen Oversized Shirt. Albury wears it when she needs to “feel put together in a long-sleeve shirt but still be able to breathe in 90-degree New York City summer weather.” Compared to the Big Shirt, it has a “touch more slouch.”

Gap CashSoft Crop Cardigan
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Sable Yong, author ofDie Hot With a Vengeance, is on her third CashSoft cardigan. She likes that CashSoft is machine-washable (instructions say to wash on a gentle cycle and lay flat to dry) and that there’s not too much shrinkage or shape-warping involved. Her other CashSoftcardiganshaven’t gotten very pill-y after nearly a year and a half of wear, either.

Gap 100% Cotton Oversized Sweater
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Officially, this is the Strategist’sdesignated “boyfriend” sweater. The best thing about it is its weight. It can easily be layered (as many of us on the team can personally attest to). Kaufman thinks it’s about as all-season as a knit gets. “I really like it as a spring layering piece thrown over my shoulders when it’s still a little chilly,” she says. Phoebe Fry, writer of the newsletterThe Dish, even packed it for a February trip to Hawaii. “It’s the sweater I reach for when I want something easy, breathable, and comfortable,” Fry says.

Bottoms

Gap Poplin Easy Barrel Pants
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

“I had been eyeing theLeset Kyoto Carpenter Pantsbut side-eyeing the price,” says marketing consultantLizzie Noonan. Not bad for a third of the price are the Poplin Easy Barrel Pants, made from cotton poplin.Sandy Sanchez, a copywriter and writer of theSmall Pleasuresnewsletter, describes wearing them as “like biting into a crisp Bosc pear.” Noonan can let a breeze in. “They thrive somewhere around the 70-degree mark — perfect for a warm summer day that turns breezy at night,” she says. “Excellent for a Fort Greene park hang turned evening on DeKalb (speaking from personal experience).” Fair warning: Noonan says “they crinkle easily, so handle with care.”

Gap Linen-Cotton Wide-Leg Pants
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes
Very Good Deal

New! You can now save this product for later.

Gap Linen-Cotton Wide-Leg Pants

From $50
$100now 50% off
From $50

“Every summer I pick up an armful of linen basics for my adventures,” Conner says. She’s thinking this linen-cotton wide-leg pant would “look perfect for grilling on my friends’ upstate porch or wandering around Marseille with my best friend from college, as I plan to do later this summer.” Gap’s linen “can survive being crushed in a suitcase, tied to a beach chair, and doused in ocean water,” after all. And the love for Gap linen runs in her family — her mom goes for the tops and sister the sets.

Gap Poplin Drop-Waist Maxi Skirt
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Jill Singer, co-founder and editor ofSight Unseenand writer of the newsletterCounter Space, describes Gap’s “Matching Sets” section in the women’s department as “catnip for me,” especially as you can easily decouple the pieces. She matched aPoplin Boatneck Shell Tank Topwith aPoplin Drop-Waist Maxi Skirt. The top is cropped and the skirt has slits on both sides, which is “nice to show a bit of leg, and it’ll be even nicer when it gets really hot — built-in wardrobe A/C,” she says. This past April, she packed both for Salone del Mobile in Milan. The skirt was the only thing she wore twice: first on Sunday to Alcova and Dimore Gallery — “It washotthat day, but the outfit was breezy” — then later that week, with aTibi pullover, to Bar Basso.

Gap 4” Mid Rise UltraSoft Relaxed Cutoff Shorts
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Gap 11” Mid Rise Longline Denim Shorts
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Jean shortsdon’t come easy to Litman. “I feel like so many are unflattering or uncomfortable,” she says. Exceptions are these cutoff and longline styles. They’re each the right length. “A cheek isn’t going to pop out” in the cutoffs, and they’ll make your legs seem longer, while the longline is “more unexpected with a heel” (to save you the jorts connotations).

Gap Low Rise ’90s Loose Jeans
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

“They’re my favorite Gap jeans,” sayssaloonfounderJulia Harrison. “They’re also my favoritejeans.” Harrison has secondhand embarrassment saying they’re not like other jeans, but they “feel distinctly un-jean-ish.” This might have something to do with where they sit on her hips: “not low-rise, not high-rise,justunder a mid-rise.” Harrison adds, “I can’t do the high-rise taper-leg ’80s thing, it makes me hate my belly and also need to pee, like, the whole time I’m wearing it.” But being low-slung has its perks. Katie Stone, writer of the newsletterPlant Basedand a “self-described victim of thehigh-waistedtrend of yore” came to appreciate the flexibility of the rise — especially after “a big meal.”Marie K. Stotz, a filmmaker and 99 Minutes founder, could even throw the jeans on post-yoga to meet friends for a drink and a plate of pickles at Fanelli. “As a millennial, it took me a while to give up skinnier jeans,” Stotz says. “They feel very ’90s supermodel off-duty” — or, at the very least, “Christy Turlington on a go-see.”

Gap Mid Rise Easy Horseshoe Jeans
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Conner wears a pair of Easy Horseshoe Jeans on her office days. “I like to sit cross-legged at my desk, and they allow me the crucial flexibility and freedom to do so,” she says. And Kaufman has convinced at least three friends to buy a pair for themselves. “I’m a pretty staunch high-rise loyalist and I find this mid-rise very wearable,” she says. “To me, they feel more relaxed than overtly barrel shaped, and they’re just so comfortable.”

Activewear,Loungewear,andUnderwear

Gap VintageSoft Terry Raglan Sweatshirt
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Albury’s “travel buddy” this summer might be a VintageSoft Terry Raglan Sweatshirt. It’ll “serve as my beach-trip layer and cozy shell on flights,” she says. A healthy blend of 92 percent cotton and 8 percent recycled polyester means “it’s super-breathable and supersoft.”

Gap VintageSoft Raglan Sweatshirt
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

“I can’t necessarily wear a shrunken sweatshirt per se, but this is nice and closely cropped while still being roomy,” Singer says.

Gap Towel Terry Oversized Stripe Zip Hoodie
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

“It almost reminds me of something I’d have worn as a kid,” saysBrianna Schubert, an editor and writer ofThe Mood Boardnewsletter. (Plus she has “a bit of a stripes addiction.”)

Gap VintageSoft Wedge Zip Hoodie
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Yong appreciates the “generous underarm (less sweat) and wide hood that doesn’t make your head look like a seal when it’s up” of the VintageSoft Wedge Zip Hoodie. If only it didn’t come with hoodie strings. “Who actually uses those? They just whip around and hit me in the face or get in the way of anything I’m trying to do. They’re a liability,” she says. At least “the inside hasn’t gotten all pill-y yet” after a few washes.

GapFit Power Medium Impact Sports Bra
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

GapFit Smooth Medium Impact Racerback Sports Bra
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Despite running up to six times a week, Zoë Sessums, writer of the newsletterArchive of Everything, would prefer not to spend a lot on hersports bras. But every few years she realizes they’ve “seen better days.” She’s new to Gap’s selection of “medium- and high-impact sports bras that aren’t too strappy or complicated or expensive.” So far, they’ve been comfortable and hold her in for a longer jog. “And I’m not dying to peel them off the second I get home,” she says.

Gap 2.5” Track Shorts
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes
Very Good Deal

New! You can now save this product for later.

Gap 2.5” Track Shorts

$23
$60now 62% off
$23

A recent addition to Sessum’s rotation are these track shorts. The cotton-nylon blend is “quite swooshy, so that might sway people who don’t like a noisy short,” she says. She’s planning on wearing them all summer, even when not working out. “They’re going to be great beach shorts or dancing shorts or farmers’-market shorts,” she says. They’reshortshorts. “You can feel comfortable out in public, but they are definitely short,” she says.

Gap Softest Modal PJ Top
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Gap Softest Modal PJ Shorts
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

“We should wake up and smell the Gap PJs,” says writerAbena Anim-Somuah. She tends to run hot in her sleep and can wear her sets “during blistering summer nights.”

Gap Embroidered PJ Tank
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Come summer, you’ll usually findAisha Joshi, editor atProduce Partiesand writer of the newsletterBabyteeth, in either a “breezylinenor cotton tank and a long skirt or athletic shorts.” Already she’s been wearing this little Gap tank all the time. She onlyjustlearned it was a pajama top (thematching pantsare sold separately). But to be fair, she says, no one would ask, “Are thosepajamas?” It reminds her of something from Dôen.

Gap Organic Stretch Cotton Shorty
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

JournalistHannah Bensonmight be “cotton-underwear oriented,” but she admits “it’s so rare to find cotton underwear with flair and comfort (unfortunately).” The Organic Stretch Cotton Shorty has that balance. It’s “meant to be seen, not necessarily by another, but by you in the mirror, dancing around like our forebears — Britney Spears inCrossroadsand Cameron Diaz inCharlie’s Angels,”she says. They’re fairly VPL-resistant too, “probably since they cover more than a bikini.” So far, she has three Organic Stretch Cotton Shortys — “a number that will only grow” with a “long underwear drawer life” ahead.

Gap Organic Stretch Cotton Hipster
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

In prop stylist and set designerAlexandra Massillon’s underwear drawer are at least 20 pairs ofOrganic Stretch Cotton Hipsters. She replaced all her old underwear a few years ago and kept buying them. “I read that you’re supposed to throw out old and buy new underwear every year,” she says. “I don’t know if that’s, like, big-underwear propaganda, but I won’t throw out my Gap ones because they’re still going strong.” They’re “reliable organic cotton underwear that you, and probably your gynecologist, will love.”

Accessories

Gap Jelly Flip-Flops
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes
Very Good Deal

New! You can now save this product for later.

Gap Jelly Flip-Flops

From $20
$40now 50% off
From $20

Unlike otherjellies, “these feel a bit more substantial underfoot,” according to LeDonne. “They’re actually more stiff than I expected, which works to their advantage as they feel sturdy and durable.” The wedge also offers some arch support — and protection. “I’m not averse to wearing flip-flops around New York (subway included — sue me!),” she says. “But I do appreciate how these aren’t completely flat and therefore offer more of a barrier between my feet and the streets.” Just be sure to break them in. At the end of one night, she “reached for an emergency Band-Aid for the top of my foot out of caution.” Joshi’s heading to Rome and Malta in the coming days and trying to squeeze them into her carry-on. “I’m afraid they’ll cause sweat in the summer, but for now I’m enjoying them as a silly spring sandal,” she says.

Gap Athletic Logo Crew Socks
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

There_y0u_are’s Talia Mayden’ssocksof choice are “surprisingly cushy and don’t fall down, and the ribbing around the mid-foot is like a gentle hug.” Their height won’t be “embarrassing at the gym,” either.

Gap Brannan Bear Cable-Knit Crew Socks
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes
Very Good Deal

New! You can now save this product for later.

From $6

“These offer a pop of color, while adding a little something with that bear to signal ‘I’m a super-fun girl, as demonstrated by the creature on my sock,’” says Benson.

Gap Vegan Suede Slouchy Tote
Saved
View
Want to be emailed about sales and other updates to your saved products?Success! You'll get an email when something you've saved goes on sale.
Yes

New! You can now save this product for later.

Litman noticed someone at Forma Pilates carrying this bag and asked if it was Khaite. “I have made it my personality over the past year,” she says. It carries everything from a laptop to a water bottle without giving her shoulder pain.

More From The Strategist

See All

The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.

Tags:

What’s Everyone Buying at Gap Right Now?Your product is saved! You’ll receive emails when your saved products go on sale.Manage preferences.