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What’s the Best Bra?

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The bra might just be the most particular item of clothing. It has to fit perfectly and disappear underneath clothes while not cutting into your chest from any angle. It has to lift and support while making you feel sexy and natural. Plus, no two pairs of boobs are alike, which is why shopping for bras often just gets confusing and frustrating. To simplify the process, we’ve collected opinions from experts as well as real girls who’ve found bras they love. Below, 23 of the best bras for every type of boob and occasion, according to cool women and professional bra fitters.

Best overall bras

Natori came up a lot among the women we surveyed, who recommended the brand’s bras as comfortable, stylish, and supportive options for a wide range of sizes. The Feathers Underwire Contour Bra is the best-selling bra for shoppers with A through G cups at Bra Tenders, according to Lori Kaplan, the founder of the New York City–based store. “It’s a very lightweight, seamless, deep-plunge bra with a little lace trim, so it’s good for T-shirts, but it still has some feminine effects,” she says. Natori recently broadened its selection of skin-tone shades, which Kaplan says her customers appreciate. Writer and personal stylist Molly Lamoureux calls this “the unicorn of undergarments” because it’s “comfortable, supportive, and look[s] amazing under clothes.” If you want something simpler than the Feathers bra, fashion Instagrammer Emily Catellier likes Natori’s very similar Bliss Perfection bra, which limits the lace trim to just the band. “It’s impossibly comfortable, fits me like a glove, and hasn’t started to break down after several years of wear,” she says. “It’s also invisible under T-shirts. I hate when the top edges of the cups turn up and you see that line through your shirt, [but] this one is totally invisible.” If you like your bras lacy, try Natori’s Flora bra, which Mia Leimkuhler, a former Feathers devotee and manager of audience engagement here at the Strategist, wears under everything. “It’s really similar to the Feathers, but it’s lighter — the cup material is thinner,” she says. “I also think it’s prettier, like the lace on the cups is a nice touch.” Like the other Natori bras, it offers plenty of support.

Best plus-size bras