people's choice

The Best Toothpaste on Amazon, According to Hyperenthusiastic Reviewers

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Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)

And while we’ve written about lots of toothbrushes and toothpastes before — including the best electric toothbrushes, the toothbrushes our editors use, and the best whitening toothpaste — here we’ve rounded up the best toothpastes, as praised by the most enthusiastic reviewers on Amazon.

Best-rated toothpaste

Cali White Activated Charcoal and Organic Coconut Oil Teeth Whitening Toothpaste
$9

With almost 4,000 five-star reviews, this charcoal toothpaste comes highly recommended. One reviewer writes, “I developed some ugly coffee stains on my two front teeth earlier this summer. I could not get them off with regular brushing and they were making me very self-conscious. I found this product and, after less than a week, the stains are completely gone.” Even reviewers with sensitive teeth felt they could use this whitening toothpaste. As one explains, “With sensitive teeth, I have difficulty using an over the counter whitener for the prescribed time. This toothpaste leaves my teeth feeling super clean, scrubbed and a nice freshness.” Another who felt this worked better than her teeth-whitening kits writes, “My teeth have been dull because of coffee, many lonely nights with bottles of wine, and all around being a terrible adult and not the best at caring for my teeth. I needed this in my life. If you’re skeptical like I was, ignore your feelings and hop on board and look like Mr. Clean.”

Best-rated (less expensive) toothpaste

Colgate Baking Soda & Peroxide Whitening Toothpaste Frosty Mint Stripe
$2

Nearly 80 percent of reviewers give this toothpaste five stars, with lots saying that the taste is excellent. It got the approval of one user who “feared the taste, despite being minty, would be unpleasant.” They were surprised to find “it was refreshing and does a good job reducing coffee stains.” Another describes it as having “excellent taste with just the right amount of baking soda and peroxide.” One user agrees that the mint “isn’t overpowering,” and that they “noticed a whiter smile within a few days.” And despite the “cheap price” as one user calls it, another points out the tube is a “nice big size also.”

Best charcoal toothpaste

Dental Expert Activated Charcoal Teeth Whitening Toothpaste
$9

Dozens of reviewers were chary of the charcoal-toothpaste trend, but many felt this one actually works, especially when compared to other options. “I’ve tried other charcoal toothpastes, and this one for me is the best. It’s not gritty, doesn’t leave a weird aftertaste and makes my teeth feel squeaky clean, like just out of the dentist chair without grit,” writes one reviwer, adding, “One rinse with mouthwash and wow, my teeth felt great.” This easy-to-use charcoal toothpaste also converted some folks who had been brushing with activated charcoal, like one who writes, “I am a long time user of activated charcoal powder and wanted to try something a little different. I do like this toothpaste because it does leave a minty flavor and leaves your breath smelling good, also doesn’t leave a mess.” And hundreds of reviewers appreciate the whitening power of this toothpaste, like one who writes, “My slightly yellowed, dingy teeth are whitening up, but the real wonder is how it is working on my husband’s teeth. He has had severe teeth staining for a number of years. In just a week or two the bad staining on his front teeth is very noticeably lightening.”

Best (less expensive) charcoal toothpaste

Hello Oral-Care Activated-Charcoal Teeth-Whitening Fluoride-Free and SLS-Free Toothpaste
$5

“My teeth are better than all of my friends and everyone in the world thanks to this charcoal toothpaste,” writes one user. “Everyone sees me laugh (which I laugh at everything, just so people witness my dentals) and get really jealous. I hear people whispering loudly amongst themselves to the people around them about my fresh-smelling mouth.” Ten percent of other reviewers also mention how much whiter this charcoal toothpaste makes their teeth. “I had fairly white teeth to begin with, but I have noticed they have become even whiter than they were,” one writes, while another, who admits their teeth were yellow, says, “After my initial use of Hello Care, I noticed a HUGE improvement. After two weeks, my family asked if I had my teeth professional done as they are back solid white.” And reviewers add that this has more than just whitening benefits. One reviewer has given this to their kids for two years, “and the dentist always commented how white their teeth were and how healthy their gums are … and they haven’t had in cavities since using this toothpaste.”

Best toothpaste for tartar control

Crest Pro Health Advanced Deep Clean Toothpaste
$10 for 3

This toothpaste seems to be popular among reviewers looking for a solution for tartar build-up, like one who writes, “A few months after switching to Crest pro-health advanced, my dental hygienist commented that my gums looked healthier than she had ever seen them, and there was noticeably less plaque and tartar. It was the shortest, least unpleasant dental appointment I can remember.” Another liked that the mint flavor wasn’t “overly powerful like some toothpaste flavors,” and one described it as “minty yet smooth.” Another even felt her surface stains have disappeared since using this toothpaste, writing, “This toothpaste really does clean surface stains, but it also leaves your mouth feeling deeply cleaned (as the name states), and tasting minty fresh for hours. It was also very affordable.”

Best toothpaste for cavity prevention

Colgate Cavity Protection Toothpaste with Fluoride
$8 for 6

Dozens of reviewers chose this toothpaste because they prefer fluoride in toothpaste to help prevent cavities. “I use this toothpaste because it doesn’t contain many of the chemicals that are regularly found in other toothpaste brands. The only active ingredient in this toothpaste is fluoride, which doesn’t irritate my mouth and is really all you need to protect against cavities.” The mint flavor is another selling point among reviewers, like one who writes, “This is my overall and ultimate Colgate Toothpaste flavor go-to. The reason being is that I despise the spicy toothpastes every single brand has. This is extremely subtle, which allows me to have a longer brushing duration as compared to the spicy ones that I can barely hold it in my mouth for a minute.” Another reviewer, who calls this toothpaste a “great tool to catch a man,” writes, “I take dental hygiene pretty darn seriously which is why I brush my teeth every time I eat or drink anything including water. I’m just saying I like onions and those linger.”

Best toothpaste for bad breath