Everything at Ilia Is 20 Percent Off Right Now. Here’s What I’d Buy.

This is the one that started it all: Ilia’sSuper Serum Skin Tintboasts a devoted following of makeup artists, Strategist staffers, and beauty enthusiasts. It’s infused with plant-based squalane, niacinamide, hyaluronic acid, and mineral SPF 40, making the formula’s combination of skin care, SPF, and coverage “a triple threat and first of a kind,” says makeup artistJaleesa Jaikaran. It’s my go-to on days when I want just a light veil of coverage — and with 30 flexible shades, you’re sure to find one that fits your complexion.

Ilia’s Skin Blur concealer has a similarly lightweight, serum-y texture that helps conceal blemishes without feeling like you’re spackling over them. When Strategist senior writerLauren Ro tried it, she quite liked the color range and the consistency. I also gave it a whirl and found that it blended easily into my skin with a blurred, natural finish.

Ilia’s tinted lip oil is one product thatZooey Deschanel can’t live without— she even wore it in a movie she filmed, and the director complimented her on how natural it looked. “It’s so pretty. It feels nice and softens your lips,” she says. “Nothing is overpowering, and it kind of leaves a little bit of a stain.”

Ilia’s Multi Stick has also been caught on-camera — Julianne Moore’s character uses it in the filmMay December. Strategist contributorKatie Stonesays it’s the cream blush she uses whenever she wants to look glowier than usual. “I really think I can feel the hydration happening when I roll this one on, which I’ll credit to the shea butter and avocado oil in its formula,” she writes. “I consider this an extension of my skin-care routine but with a little more color.”

Gabriela Ulloa, writer and host ofIrregardless, relies on Ilia’s tinted lip balm as the last step in herlip routine. “You don’t even need to use it with a lip liner because it’s so smudgy that you can just put it all over and it over-lines. If something smudges off, you’re eating, you’re drinking, there’s a kiss, it’s fine,” she says. “It looks good smudged.”

The brand’s lip liner was also recommended to us byChelsea Parke, founder ofParke, who even planned to wear it for her wedding. It comes in 15 different shades, from rich berries to soft peaches, and glides on smoothly with a soft-matte finish.

Strategist writer Tembe Denton-Hurst recommends this Bright Starteye creamto create a smooth, luminous base under makeup. “The light reflection is the best I’ve ever tried,” adds beauty expert Dawn Davis, who says it really makes a difference hiding dark circles. “Plus it absorbs fast and layers beautifully under concealer.”

I’m on the record as aneye-shadow stick stanbecause of how easy they are to apply — just smear on your eyelids and blend out with your fingers. Though there are plenty of shimmery and matte neutrals in Ilia’s Eye Stylus line, there are also some interesting shades I don’t see very often, like mint, seafoam green, and lilac pink.

I’ve dubbed Ilia’s Limitless LashMascarathe best for those with sensitive or easily irritated eyes. The gentle, clean formula includes conditioning beeswax and nourishing shea butter, and although sometimes clean mascaras are more prone to smudging or flaking, makeup artist Sandy Ganzer assures us that “this one does a great job at staying put.”

I exclusively use tinted mineral sunscreens, and Ilia just came out with one that’s been in my rotation all summer. The formula is weightless, quickly sinks into my skin, and doesn’t feel chalky or leave behind a white cast. The squeeze bottle is especially effective for dispensing as well.

Ilia recently added this finishing powder to its lineup, and it’s one that I’m especially itching to get my hands on. As someone with combination skin, I need a powder to control oily spots but have found that it can sometimes highlight dry and flaky patches on my cheeks. This one, however, is infused with skin-care ingredients like edelweiss, squalane, and kelp, so I’m hopeful those will make the powder a little more hydrating.