About Us
The Strategist is a site for helping people shop the internet smartly. Our team of journalists is obsessively testing new products, collecting firsthand experience, and interviewing those whose taste and expertise we trust to find the products that are actually worth buying. Our guiding principles are to be trustworthy and persuasive about what is worth spending your money on, so every product that is featured on the Strategist is endorsed and vetted by editors. Think of us as your shopaholic friends who care equally about function, value, innovation, and good taste.
We also hope to turn you on to the weird but delightful things you never knew you needed and take a Woodward-and-Bernstein-like approach to mapping shopping trends; whether it’s spending months finding the next status hand soap or figuring out why a certain$140 Amazon coattook over the Upper East Side.
Taking its name fromNew York’s National Magazine Award–winning print service section, the Strategist builds on the magazine’s decadeslong legacy of intelligent shopping coverage and applies that rigorous service journalism to online shopping. The Strategist launched online in 2016 as a pop-up blog for the holiday season. In 2017, the blog became a permanent site that covers year-roundgift-giving,sales,beauty,home,kitchen and dining,kids and babies,style,tech and electronics,travel, and wellness. In 2020, we launchedBest in Class, the Strategist’s carefully curated and rigorously vetted flagship shopping guides across all product categories.
If you click through to purchase a product, affiliate links often (but not always) provide a commission to the site. Everything we feature is something we’ve chosen ourselves, and we always give our independent opinions. In 2022, we launched aneditorial badging programto make it even easier for readers to identify the things we love and that meet our very particular standards.
The Strategist was named Hottest in E-commerce onAdweek’s 2021 “Hot List,” whichnoted, “Clever, stylish and with just a touch of lip, the Strategist has elevated the tedious world of product recommendations into high art.” The Strategist has won several Commerce Awards for Publishers, including Best Editorial Brand in 2019 and Best BIPOC-Owned Business Article in 2021.New YorkMagazine, including the Strategist, was a finalist for the National Magazine Award for General Excellence (News, Sports, and Entertainment) in 2019, 2020, and 2022.
Since 2019,New Yorkhas been a part ofVox Media, the leading modern media company, whose portfolio features nearly 20 popular and influential editorial properties, including (in addition to theNew Yorkbrands)Vox,Eater,NowThis,SB Nation,The Dodo, andThe Verge. TheVox Media Podcast Networkis one of the largest collections of popular podcasts, spanning technology, news, pop culture, emerging trends, and more.Vox Media Studiosis the award-winning nonfiction production and distribution studio for multiple TV and streaming partners.
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Staff
Every product that appears on the Strategist has been independently selected by our rather obsessive staff — and you can learn more about themhere.
Lead Editor
- Name
- Lauren Levy
Senior Editor
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- Simone Kitchens
Senior Editor
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- Ailbhe Malone
Senior Editor
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- Crystal Martin
Senior Editor
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- Hilary Reid
Senior Editor
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- Jen Trolio
Senior Editor
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- Winnie Yang
Features Editor
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- Katy Schneider
Managing Editor
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- Kelsie Schrader
Contributing Editor
Deals Editor
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- Sam Daly
Newsletter Editor
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- Ashley Wolfgang
Social Media Editor
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- Kathy Li
Associate Editor
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- Jeremy Rellosa
Senior Writer
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- Liza Corsillo
Senior Writer
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- Lauren Ro
Senior Kitchen and Dining Writer
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- Emma Wartzman
Senior Writer
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- Michael Zhao
Beauty Writer
Technology Writer
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- Jordan McMahon
Sleep Writer
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- Amelia Jerden
Deals Writer
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- Martha Tuber
Writer
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- Arielle Avila
Writer
Writer
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- Katherine Gillespie
Writer
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- Kitty Guo
Writer
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- Ambar Pardilla
Writer
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- Dominique Pariso
Writer
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- Erin Schwartz
Writer
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- Brenley Goertzen
Junior Writer
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- Bella Druckman
Updates Coordinator
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- Najwa Jamal