How Did This Become Everyone’s Favorite Selfie Mirror?
It’s flattering, it’s $10,000, and Bella Hadid just bought one.
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Where Did It Come From?
Italian architectEttore Sottsassdesigned the wavy-edged, six-foot-tall, pink-neon-lightedUltrafragola mirror(a take on traditional mirrors made of gilded wood) in 1970; it debuted at the Eurodomus 3 in Milan later that year. The piece, which is still produced in Florence from its original mold, has become emblematic of the 1980sMemphis design movement, which in recent years has had a major resurgence. Keith Johnson, the president and director of Urban Architecture (the first authorized Memphis furniture distributor in the U.S.), says he believes Sottsass designed the Ultrafragola as an homage to women and femininity. “Ultrafragola translates to ‘ultimate strawberry’ in Italian,” he says. “And if you mention a woman’s ‘strawberry’ in Italy, everyone knows what you’re talking about.”
Why It’s So Appealing
“It’s a really goodcheer-you-up mirrorbecause thesoft-pink lightit emitsflushes your skin out in a flattering way.It’s fabulous.” —Alex Eagle, designer and creative director
“It’s apiece of artthat also functions as a mirror, which means it mixes well with contemporary spaces as well as traditional.” —Elizabeth Bauer Watt, interior designer
“It’s like acooler version of that LuMee casefor iPhones that Kim Kardashian uses.” —Sasha Bikoff, interior designer
“For years, most people’s homes were very Scandinavian inspired: modern, clean, a little vanilla. So now, I think,people are looking for something that conflicts with that:arches, curves, shapes, neon, and color. ” —Elizabeth Roberts, architect and designer
A Wiggly Mirror’s Unlikely Journey
1983:The artistCinzia Ruggeriis photographed with the Ultrafragola in her studio forDomusmagazine.
1986:Karl Lagerfeldacquires the mirror for his home from French interior designer Andrée Putman.
1990:James Mansour, then the head of store design and planning at the Limited, buys several of the mirrors to install in outposts of the clothing retailer.
2012: DesignerAlex Eaglefinds the mirror at an antiques market while on a buying trip, and purchases it for her store in London’s upscale Chelsea neighborhood.
2012:The apartment ofLouis Vuitton creative director Nicolas Ghesquière, which features an Ultrafragola, is depicted in the December issue ofWorld of Interiors.
2014:Opening Ceremony’s Heather Neuburger purchases an Ultrafragola for the store; it quickly becomes a popular place for shoppers to take pictures. Soon after, Olivia Kim, an O.C. alum and now VP of creative projects at Nordstrom, brings it into ten Nordstrom stores.
2015: London-based fashion investorEiesha Bharti Pasricha, who has 11,500 Instagram followers, buys the mirror for her Notting Hill home and beginsposting selfiestaken in it. “Alex Eagle and I are the only two in London who have it and post pictures of it regularly,” she says.
2015:Boutique hotelLe Pigalleopens in Paris’s Ninth Arrondissement with an Ultrafragola at the entrance. A year later, hotelierAndré SaraivaopensHôtel Grand Amourin the Tenth Arrondissement with an Ultrafragola in one of the rooms. It was so popular that the hotel added a second this past spring. (Clients often specifically ask for a room with a Sottsass mirror, a receptionist tells us.)
2017: The stylistLaurel Pantindebuts her Ultrafragola, a gift from her husband, onher Instagram.
2018:Raquel Cayre, who runs a Memphis-focused Instagram account and works as an adviser to artists and celebrities interested in purchasing the pieces, sells an Ultrafragola to Bella Hadid. “She came over, saw the mirror, and gave her credit card to me, like, that second,” Cayre says.
2018:Frank Oceantakesa selfiein front of his Ultrafragola.
2019:Molly Howard, CEO of striped-clothing line La Ligne, puts her Ultrafragola in the dressing room of the brand’s first brick and mortar on Madison Avenue. Howard first heard of the Ultrafragola in 2002 from her “extremely sophisticated” childhood friend, the actress Annabelle Dexter-Jones.
2019:InfluencerDevon Lee Carlsonpostsa mirror selfiewith the Ultrafragola, captioned “nothing gets between me & my queen” (and gets over 67,000 likes).
2019:Lena Dunhamis photographed with her Ultrafragola for the cover of the fall issue ofDomino.
Three Designers on What Comes Next
“TheDC 1826C mirrorby Vincenzo de Cotiis is made of cast brass, recycled fiberglass, and silver-plated brass. I’m now seeing these types of warmer metals frequently.” —Jamie Bush, interior designer
“At a restaurant I’m working on, we useda piece of polished, unlacquered brassin the place of a mirror. Brass is popular right now, and it’s a softer reflection for places where you don’t necessarily want to catch a full glimpse of yourself.” —E.R.
“I’m seeing a lot of mirrors lately in the style ofWharton EsherickandJB Blunk, who created rustic-looking mid-century American craft furniture. That aesthetic is on the radar.” —Charles de Lisle, interior designer
And If You’d Rather Something Cheaper
Here are some Strategist-approved picks:
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*This article appears in the August 19, 2019, issue ofNew YorkMagazine.Subscribe Now!
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