Amazon’s Black Friday Deals Are Here. Here’s Everything I’d Buy.
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Editor’s note: Black Friday has officially started, and we’re no longer updating this early deals post.You can find all thebest Black Friday deals at Amazon here, and you can find all of ourBlack Friday coverage here.
Amazon’sBlack Friday salehas come early this year — and as always, it’s a lot to look through. But don’t worry: I’ve consulted with my colleagues on their top picks in each category they’re covering, from skin-care essentials to sure-to-sell-out toys. I also went through the sales myself with an eye for products I know are a great buy every season, as this is my seventh (!) year covering Black Friday. The deals this year are so good, you might even be able to knock out your entire holiday gifting list before December gets here — a holiday shopper’s dream.
To make it even easier to shop, I’ve made sure everything below is at least 20 percent off or more, and I’ve organized this post by product category. Since the deals are continually changing day-to-day, I’ll be manning this post all week long and updating it as new deals go live. And don’t forget to stay updated with more sales coverage by signing up for ouremail newsletter.
Updated on November 22, 2025:
We confirmed availability and updating pricing on for everything below. And keep checking this space — we’ll be adding more on-sale items as the week goes on!
The deals I personally think are the best
I always think Black Friday is a good time to splurge on otherwise very expensive big-ticket items, like an Airwrap or a Vitamix. Otherwise, I always suggest starting to chip away at your gifting list, like this DJ Furby, which is one of thehottest toys of 2025.
Beauty and personal care
On the beauty front, I always think Black Friday is a good time to splurge on otherwise very expensive devices, like the Airwrap or a new hair dryer. Otherwise, now is a good time to stock up on your routine essentials, like our reader-favorite Medicube pore pads.
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Home
If you, like everyone else, are still trying to fix your sleep schedule after daylight savings time, I spied plenty of winter nesting essentials on sale, like this Loftie Clock or a new pillow.
Vacuums
Like always, I was very impressed with this year’svacuum deals, where I’ve spotted plenty of our favorites like Bissell’s carper cleaner and the Roborock vacuum-mop hybrid.
Kitchen
In the kitchen category, it’s a good time to splurge on big-ticket appliances, like Breville’s smart toaster oven, a KitchenAid stand mixer, and this compact espresso machine.
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Clothing and apparel
Discounted wardrobe staples abound, including our favorite cooling pajamas and a pair of classic Levi’s Ribcage jeans. I also saved these Crocs Crush Clogs to my cart, which are surprisingly cool-looking for an orthopedic shoe.
Toys and games
If you’re in the market for kids’ toys, I’ve found one of this year’s hottest toys, DJ Furby, on sale for 20 percent off. Pick one up now before it sells out. (You also can’t go wrong with some perennial favorites like Magna-Tiles or a Toniebox.)
Kids and baby
And if you’re shopping for the newest member of the family, I found a parent-favorite car seat for 30 percent off and an Owlet sleep monitor for 29 percent off. (These silver nipple soothers also make a thoughtful gift for any new moms who also deserve something nice.)
Tech
Black Friday is always good for scoring tech gifts, like headphones and portable speakers.
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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
