An American Girl Doll for Almost Half Off and More Early Black Friday Toy Deals
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Editor’s note: Black Friday has officially started, and we’re no longer updating this early deals post.You can find all thebest Black Friday toy deals here, and you can find all of ourBlack Friday coverage here.
TheBlack Fridaytoy deals are rolling in, and after sifting through as many of them as possible, I can say with confidence that they are very good this year. Whether you’re looking forclassic toysfor babies and toddlers or trying to check something off yourtween’s holiday wish list, there’s most likely a way to avoid paying full price. To help you make quick work of it, I’ve rounded up the best toy deals I’ve found so far. Everything here comes recommended by experts orStrategist parents— we’ve tested many of them ourselves — or are from a brand we trust. And because we don’t want to waste your time, all of the deals are at least 20 percent off.
As I mentioned in my recent guide to thehottest holiday toys of 2025, shopping early has never been a better idea. The shelves may not be empty, but months oftariff uncertaintymean that stock and prices will be unreliable at best. So if there’s something you want, don’t dillydally. For more early Black Friday deals, check outour deals editor’s definitive guide. And be sure to sign up for oursales newsletterandthe Strategist Kids’ Department newsletterto stay up to date on all our Black Friday coverage (and beyond).
Deals I personally think are the best
While there are plenty of deeply discountedart suppliesandaction figures, the best deals are on the bigger, splurgier toys that kids will (hopefully) play with for a very long time. Thiswooden play gym for toddlersis a Pikler triangle, a climbing wall/slide, and a rocker/play fort in one, and it’s more than 40 percent off right now. American Girl dolls are a “legacy” toy that tends to get passed down from mom to kid, and they don’t go on sale very often, so now is a particularly good time to buy one. And while it’s hard to find nonplasticplay kitchensfor less than $100, this cottage-y one from Best Products is more than half off, bringing it down to just $90, plus it comes with cooking utensils and a pretend Dutch oven.
Amazon’s Black Friday salesinclude a bunch of sought-after toys, from a100-piece set of Magna-TilestoPlay-Doh Barbie— one of the hottest toys of the year. There are also lots of arts supplies, pretend-play toys, building toys, ride-ons, and even adouble Pop-a-Shoton sale for at least 20 percent off.
Read more:The Hottest Toys of 2025
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American Girl is running a couple different sales concurrently. You’ll get 20 percent off when you spend $100 or more, 25 percent off when you spend $200 or more, and 30 percent off when you spend $300 or more. Plus, the brand is taking up to 70 percent off individual items, from dolls and doll accessories to clothing and accessories for human children. My top picks are a ’90s bed and linens, a blue-haired Truly Me doll for just $69, and a scooter that any of the 18-inch dolls can ride for $46.
Avenlur makes Montessori-inspired indoor and outdoor jungle gyms that look just as good in a backyard as they do next to a high-end couch. The best deal is on the brand’s Pikler triangle, ladder, and rocker set, which is 43 percent off right now.
Clixo’s magnetic building toys don’t go on sale very often, so Black Friday is a good time to buy. You can even get a few different three-pack bundles for up to 30 percent off.
My son’s Lalo high chair, which we now use with a set of shorter legs as a play chair, is 30 percent off. You can also get 20 percent off of the brand’s play boxes (made with Plan Toys) as well as the wood-and-canvas play tent and the play kitchen that wefeatured in this year’s print gift guide.
Read more:The Best High Chairs for Babies
Target has a wide array of toy deals, including a $90wooden play kitchenandBluey’s Supermarket Play Setfrom my recent guide to the hottest holiday toys of 2025 (which is also on sale atAmazonandWalmart). There are also a decent number of LEGO sets on sale for at least 20 percent off and some very good deals on Nintendo Switch and Playstation games.
Read more:The Hottest Toys of 2025
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Though it only launched a little over a month ago, the newToniebox 2is 25 percent off for Black Friday. You can get the discount whether you buy it on its own or bundle it with Tonies and the new Tonieplay game controller and games.
Read more:My 2.5-Year-Old Tested the New Toniebox 2
Walmart’s Black Friday saleincludes great deals onhot holiday toys, likeDJ Furby, and evergreen classics, like theHungry Hungry Hipposboard game. I also noticed good discounts on toys from Hot Wheels, Little Live Pets, Melissa & Doug, and LEGO.
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Woom bikes go on sale only a couple times a year, including around the holidays. The brand is offering up to 20 percent off on a selection of best sellers from balance bikes and big-kid bikes to helmets and accessories. The Woom Go 2 bundle is a solid deal, even at just 13 percent off. It’s my top pick for the best balance-to-pedal bike, and it comes with a bell, a water bottle and holder, bike lights, and a rear freewheel-conversion kit. And both the Woom Explore 4 (best suited for kids 6 and up) and Woom Explore 5 (best suited for kids 7 and up) are 20 percent off when you buy them alone or in part of a fully equipped bundle.
Read more:The 10 Best Balance Bikes
More Black Friday Deals
- Our Favorite Ugg Is on Sale for Black Friday
- It’s Your Last Chance to Get All Your Holiday Gifts on Sale
- AirPods, Robot Vacuums, and More Last Chance Walmart Cyber Monday Deals
- Last Chance on the 27 Best Cyber Monday Vacuum Deals
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
