If Your Holiday Wish List Contains a Life-Size Elf on the Shelf, Now’s Your Moment
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July can be an extra chaotic time of year to shop — it’s hot outside, but lots of summer stuff is sold out or on clearance as retailers turn toschool suppliesand fall sweaters. It’s also prime time forCode Orange alerts, or what true Halloween heads call décor drops likeHome Depot’s latest 12-foot skeleton(andall his oversize friends).Usually, the Christmas stuff lurks more quietly until September, but this year, the spooky-season launches have some red-and-green company, courtesy of Lowe’s, which just released a holiday collection that includesanimatronicRudolphcharactersand aSanta-hat-wearing Highland cow.
The most notable release, however, is alife-size, posable Elf on the Shelf, returning to the retailer after selling out incredibly fast in 2025.
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Last year, the five-foot-tall figure was only available as the original Blue Eyed Boy, but this year the whole squad is on offer, as he’s joined byBlue Eyed Girl,Brown Eyed Boy, andBrown Eyed Girl.
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Today and tomorrow, the familiar mischief-makers are on sale exclusively to customers with aMyLowe’s account; it’s a free membership program that you can sign up for on the Lowe’s website. The holiday collection will then “officially” launch this Friday, July 25 — but I suspect the more popular items won’t last that long. So if shuffling a human-size Elf on the Shelf around your house every night is on your holiday checklist this year, don’t dillydally.
More holiday décor to buy before it sells out
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The Griswolds’ iconic station wagon as a light-up blow mold.
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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
