Big Ticket, Worth It: The Apple Watch Ultra 2 (and Other Great Apple Deals)

By,a technology and gadgets writer at the Strategist.He’s been covering technology since 2017 and previously wrote for Wired, Wirecutter, and Reviewed.com.
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There are some items that are worth spending a little more on during Prime Day — when the discounts are the best they ever get.

Although Apple is usually dodgy about discounting its own products, events likePrime Dayusually bring about some decent price cuts on Apple gear. For instance, thesmartwatchI rock every day, the Apple Watch Ultra 2, is down to its lowest price today. It’s best forfitness enthusiastsand those prone to breaking their gadgets, thanks to its extra-durable design, larger display, and improved battery life (it can last up to 36 hours in regular mode and 72 hours in low-power mode).

It also has a customizable action button that you can use to do things like launch specific workouts, and its larger display allows you to see more information than the smaller screen of theApple Watch Series 9. That’s all great, but its best feature truly is the extended battery life, which cuts my charge frequency in half (every other day instead of every day). If you’re clumsy with your gadgets, you may also appreciate its extra durability, which makes it safer against bumps, scratches, and other accidental damage.

At 13 percent off, it’s below the typical threshold of 20 percent fortech dealsI’d recommend, but it’s the lowest price I’ve seen for this watch, and because Apple deals come so rarely throughout the year, it’s worth saving the hundred bucks on such a great watch. This way you can spend your leftover cash on a more personalized band (I’m partial to Nomad’slimited-edition collaborationwith our sister site the Verge).

Apple Watch Ultra 2
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Other Apple Deals We Like

Apple AirPods (3rd Generation)
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Apple AirPods Max
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Apple AirTag - 4-Pack
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Apple iPad Mini (6th Generation) - 256 GB
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Apple Watch Series 9 GPS - 41mm
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Apple Watch SE (2023)
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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.

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