There Are Truly Hundreds of Swimsuits on Sale Right Now

By , a senior writer at the Strategist covering fashion. She joined the Strategist as a writer in 2021 and before that worked at NBC and HuffPost.

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Photo-Illustration: The Strategist; Photos: Retailers

It’s (almost) the start of bathing-suit season — and if you’re a regular sale shopper, you know the longer you wait, the more you’ll spend. And take it from me, the Strategist’s fashion writer: The best time to get a deal on swimsuits is around Memorial Day, as evidenced by the tons I turned up at J.Crew and across the internet. Here, you’ll find my sweep of deeply discounted one-pieces and bikinis, from a 40 percent-off ribbed number from Madewell to a Zimmerman bathing suit that’s 80 percent off.

J.Crew ’90s One-Piece Swimsuit in Reversible Print
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You’ll get two one-pieces for the price of one with this reversible suit, which has stripes on one side and charming strawberries on the other.

J.Crew 1993 Underwire Bikini Top
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J.Crew Classic Full-Coverage Bikini Bottom
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This fiery suit’s underwire top looks Cuup-esque, and the bottoms give full backside coverage.

J.Crew Cutout One-Piece Swimsuit in Stripe
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Extra-strappy straps, a keyhole, and a thigh-high cut make for one very sexy one-piece.

J.Crew Ruched Bandeau One-Piece Swimsuit
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This strapless ruched suit guarantees no tan lines on top …

J.Crew Ruched Side-Tie One-Piece Swimsuit
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… But if you want the reassurance of straps, here’s the scoop-neck version.

J.Crew Squareneck String Bikini Top in Stripe
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J.Crew ‘90s High-Leg Bikini Bottom in Stripe
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The set comes in colors called cornflower, willow, and orchid — but sunflower just may be the most charming.

Nu Swim x Liberty London Floral One-Piece Swimsuit
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I love a lively Liberty print — especially when it’s half-off.

Good American Sparkle Show Off Underwire One-Piece Swimsuit
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Nothing about this swimsuit is understated, from the Lurex threads to the can’t-miss electric-lime color.

Oseree Lumire Ring Maillot One-Piece
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Those with subtler tastes might go for this metallic-ring-adorned maillot in black.

Madewell Rib Scorpion Fish Cross Front One Piece
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Figure-hugging ribbed fabric and shoulder-framing criss-cross straps make for a super-flattering one-piece.

Mara Hoffman Kia One-Piece
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If you haven’t heard: Mara Hoffman is closing up shop (for now). So I say get her designs while the getting’s good.

Sea Arabella Halter Neck One-Piece
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I let out an audible awww at the sight of the scalloped eyelet trim on this one.

Cala de la Cruz Porto One-Piece Swimsuit
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The lines on this one-shoulder one-piece remind me of a faraway sunset.

Oceanus Quinn Bikini Top
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Oceanus Quinn Bikini Bottoms
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Hand-beaded with seashells and coral, this is more a to-be-seen-in set than a to-be-swum-in set.

Zimmerman Button-Embellished Swimsuit
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I’ve never seen something from Zimmerman for $79. Consider this a don’t-dillydally alert.

Iris & Ink Ariana Ruched Bikini
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Also at the Outnet sale: the retailer’s in-house line, Iris & Ink, for cheap. I think their basics are excellent — and I bet this bikini will last you more than a few seasons.

Lisa Marie Fernandez Polka-Dot Stretch-Crepe Halterneck Swimsuit
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There’s something vintage-pinup-esque about the polka dots on this one, don’t you think?

Lands’ End Gingham Mini Swim Dress One-Piece Swimsuit
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