We’re All Thinking of Buying This New Gap Bag (and It’s 30 Percent Off)

By,a writer at the Strategist covering Gen Z shopping habits and fashion.She joined the Strategist in 2024. Previously, she wrote about gifts at Shop Today.
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Photo-Illustration: The Strategist; Photos: Retailers

When I stumbled across an ad for this slouchy yet sculptural tote from the Gap while scrolling through Instagram Stories last night, I bookmarked it for later — no more impulse shopping for me — and dropped it in the Strategist Slack channel as early as was socially acceptable this morning. It immediately set off a slew of messages from my colleagues, calling it “adorable,” “cute,” and “chic.” Senior writer Lauren Ro observed, “Kinda has the shape of theLindquist?” For senior editor Hilary Reid, it felt “in the spirit of Rue Verneuil/Hermès Garden Party with the little snaps” — all at a much more approachable price tag. And while senior writer Liza Corsillo is thinking about using it as a beach or diaper bag, I imagine it would be the perfect bag for holding my book and laptop at a coffee shop. I’ll just need to decide which of the charmingKindercore-esquecolors I’m going to choose while the bag is 30 percent off.

Gap Canvas Slouchy Tote Bag
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Gap Canvas Slouchy Tote Bag

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