You don’t have to spend a lot of money on a gift for it to be thoughtful. And if you know where to look, you can find plenty of budget-friendly options to delight every single person on your list. Shopping for the someone who gets competitive about their crosswords? There’s a book for them. For the friend who keeps prodding you to follow them on TikTok? There’s an FYP-approved microphone for them. There are even more than a few hyper-specific gifts you can buy for the tween who’s obsessed with anime or the grandpa who’s into gardening. To save you the time it takes to find something exceptional (and affordable) for your BFF, your Secret Santa, your nephew, and your brother’s new dog, we pulled together a list of 47 gifts for all of the above recipients and everyone in between. They’re all under $10, even if they don’t look like it. Each gift has been chosen because someone on our team of knowledgeable and stylish experts has actually tried and loved it — or thinks it would make an incredible gift for someone with incredibly specific taste. And to make things even easier, everything here is available on Amazon (with a few items available elsewhere, too, for those who like to shop around).
Food and drink
For the geologist with a sweet tooth
Get them this cheeky pack of realistic-looking rock-shaped chocolates that are as yummy as they are fun.
For the tea drinker who’s caffeine-free
For the person who prefers matcha
For the person who always hosts movie night
For the candy collector
Strategist writer Dominique Pariso and actor Debi Mazar love these retro violet candies, which Mazar says “were popular in New York City in the 1940s.” Pariso remembers that “My mom always kept a pack in her purse,” and notes that “While mints serve a purpose, Violets are just for pleasure.”
For the charcuterist
Beauty and self-care
For the person whose lips are chapped
For the person whose feet are chapped
Strategist deals editor Sam Daly promises that this much less expensive Baby Foot dupe is just as good — if not better — than the original.
For the night owl
A cooling eye mask for relieving dry eyes, headaches, and stress.
For the person who tinkers with tinctures
For the European-drugstore fan
If they stock up on French micellar water, they’ll love this bright-pink British toothpaste that tastes like “if Fernet Branca were spiked with the most delicate whisper of spearmint.” Strategist contributor Angela Serratore wrote that she “requested (and received) a stocking filled with Euthymol” for Christmas.
For the high-schooler growing out their hair
We’ve been told by teen girls that butterfly hair clips are one of the (many) ’90s accessories they’d want to receive as a gift.
For the person with a superior sense of smell
For the person who’d rather be getting a massage
For the person with a dewy complexion
If they haven’t tried it, they’ll appreciate the intro. If they already have some, they’ll be glad for the backup.
Kitchen, office, and garden gifts
For the all-seasons gardener
For the pen snob
We noticed this handsome Pilot V Sign Pen in Sofia Coppola’s first-ever Instagram post. Based on the photo, it seems the director has been using it to annotate the script for her upcoming Priscilla Presley biopic. That’s all the endorsement we need, and it would make a great gift.
For the scissors snob
For the baker
An indispensable baking tool recommended by Dessert Person author Claire Saffitz, this sturdy offset spatula will help them level up their cake decorating.
For the baker who drives a pickup
Cookies shaped like pine trees and reindeer are cool, but have you ever made cookies shaped like a vintage pickup trucks?
For the artist in the family
Blank watercolor-paper postcards for the person who spends every vacation painting by the pool.
For the compulsive notetaker
Kids and pets
For the kid who helps around the house
Quite possibly the cutest gift you can give a child who likes to do chores with Mom and Dad. These gloves will keep their hands protected from twigs or splinters while letting them feel like a big kid.
For the toddler who complains about “long” car rides
For the Naruto fan
This key chain featuring Naruto as a mini-bobblehead is the perfect addition to any middle-school kid’s backpack.
For the fidgeter
This toy — which twists into dozens of different shapes — will keep them busy for hours and will also look cool on their desk.
For the new baby in the family
A puppy-shaped plush toy to pack in the stroller.
For the new kitten in the family
For the new dog in the family
For the kid who’s into puzzles
Strategist senior editor Winnie Yang recommended this New York–themed mini-puzzle in our guide to the best stocking stuffers. She and her kids return to it often.
Books and entertainment
For the subway obsessive
Strategist writer Lauren Ro named this classic book by David Macaulay, which illustrates the entire underground network of a made-up city, as one that would send her subway-loving toddler “into a tizzy.” But according to her, it’s just as fun to look at for adults as it is kiddos.
For the person who’s an aspiring TikTok influencer
For the repentant corner folder
These kitty-shaped magnetic page markers help prevent dog-eared pages.
For the game-night regular
For the D&D enthusiast
For the at-home barista
This book was recommended by experts as a guide to “rules any coffee enjoyer should know” that still avoids “circa-2013-and-earlier hipster coffee culture.”
For the cookbook devotee
For the cruciverbalist
The toughest puzzles in the biz.
For the unorganized dad
Help him keep the barn keys separate from the boat keys with this set of four handsome leather keychains.
For the co-worker with kawaii style
If they love designer fruit- and veg-shaped jewelry, these realistic strawberry earrings are a fun option.
For the person who watches TV (on their phone) in bed
For the person with a miles-long podcast queue
For the gym rat
Whether it’s a gift for an adult or a middle-schooler, a six-pack of comfy athletic socks is always super useful.
For the person who hates schlepping a bag
This convenient wallet with adhesive backing helps streamline your daily carry.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
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