Today we’re launching the New York Shop, our first official merch store, and as editors of The Strategist — and regular cataloguers of both New York and New York merch — we felt it was our duty to be the best (online) store clerks we could be and take you on a tour of the three collections we’re offering with a selection of pieces from each to give you a little taste.
First up, another collaboration with Only NY. This time it’s a limited-edition collection of accessories inspired by our cover story on Zizmorcore — the phenomenon of New Yorkers wearing an excess of hyperlocal New York merch — where we ever-so-slightly altered the magazine’s classic logo. (If you like what you see here, don’t dillydally: Our first collaboration with Only NY sold out in four days.)
Our second limited-edition collection is a series of T-shirts and sweatshirts featuring a hand-painted version of the New York logo in perfectly Kindercore colors. Eagle-eyed readers might recognize it from the cover of our October 4, 1982, issue, which is all about raising children in the city, and this is the first time we’re putting it on clothing.
And finally, we’ve brought back our nepo-baby merch for actual babies — inspired by Vulture’s deep dive into the children of famous people — with an embroidered bib and a printed onesie. If you’re interested in keeping it really classic, we’ve got a collection of always-available apparel and accessories featuring the logo that’s so iconic Diddy has it tattooed on his arm.
We’ll continue to add new items to the shop, with more collaborations to come, so keep an eye out. And if you’re a subscriber to New York, you’ll get 20 percent off everything right now. Check out the entire store here, and we can’t wait to see where you wear this merch.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.