New York City merch may seem like something just for tourists, but those who live in the city know that a certain restaurant baseball cap or grocery-store T-shirt can carry some real prestige. And lately, buying some merch from your favorite small business or restaurant can mean more than just demonstrating a certain city know-all to your fellow New Yorkers. With many places temporarily closed, picking up a baseball cap or a mug can be a way to support your local go-to during a tough time (and we don’t think you’ll regret having that Odeon baseball cap or Scarr’s T-shirt once we can all go outside again). Here, we’ve rounded up some standout pieces, for everyone from the frequent Frick-goer to the Dimes Square denizen. (And if your neighborhood favorite doesn’t sell merch, consider ordering a gift card or some food for delivery.)
If you prefer something more colorful, try this long-sleeved MoMA tee, which was created to coincide with the museum’s recent reopening.
A vintage-inspired duffel from the American Museum of Natural History that almost certainly looks like you stole it from the closet of your paleontology-obsessed great uncle. [Editor’s note: Items from the AMNH store will not ship until the museum reopens.]
If there were ever a time to learn poker or rummy, it’s now — and why not do so with these gorgeous playing cards from the Neue Galerie?
Somber on the outside, stately on the inside. [Editor’s note: Items from the Morgan Library store will not ship until the library reopens.]
A Cervo’s baseball cap in a nautical red shade almost reminiscent of the restaurant’s marinated prawns.
Add a lovely pink crewneck to your sweats repertoire from the Lower East Side’s Kopitiam.
Wouldn’t it be nice if you could make your rotisserie chicken taste even marginally more like the chicken at the Fly? Some of the restaurant’s hot sauce might help.
Almost as iconic as the actual brown Bloomingdale’s bag.