New York City merch may seem like something just for tourists, but those who live in the city know that a certain restaurant baseball cap or grocery-store T-shirt can carry some real prestige. And lately, buying some merch from your favorite small business or restaurant can mean more than just demonstrating a certain city know-all to your fellow New Yorkers. With many places temporarily closed, picking up a baseball cap or a mug can be a way to support your local go-to during a tough time (and we don’t think you’ll regret having that Odeon baseball cap or Scarr’s T-shirt once we can all go outside again). Here, we’ve rounded up some standout pieces, for everyone from the frequent Frick-goer to the Dimes Square denizen. (And if your neighborhood favorite doesn’t sell merch, consider ordering a gift card or some food for delivery.)
If you prefer something more colorful, try this long-sleeved MoMA tee, which was created to coincide with the museum’s recent reopening.
A vintage-inspired duffel from the American Museum of Natural History that almost certainly looks like you stole it from the closet of your paleontology-obsessed great uncle. [Editor’s note: Items from the AMNH store will not ship until the museum reopens.]
If there were ever a time to learn poker or rummy, it’s now — and why not do so with these gorgeous playing cards from the Neue Galerie?
Somber on the outside, stately on the inside. [Editor’s note: Items from the Morgan Library store will not ship until the library reopens.]
A Cervo’s baseball cap in a nautical red shade almost reminiscent of the restaurant’s marinated prawns.