The Ulta Sale Is a 2016 Fever Dream

By , a writer at the Strategist covering beauty, fashion, and travel. She joined the Strategist in 2021 after interning for the site.

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Photo-Illustration: The Strategist; Photos: Retailers

We’re halfway through Ulta’s 21 Days of Beauty Sale (each day, the retailer reveals a discount on a new selection of products). And if you were subscribed to Carli Bybel any time in the 2010s, you’ll find today’s deals particularly thrilling: They’re all the 2016 holy grails you’ll still find in our makeup bags almost a decade later. (Sorry for reminding you it was almost a decade ago …)

Anastasia Beverly Hills Brow Wiz
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If you’ve not tried ABH’s Brow Wiz, you’ve definitely tried a dupe. But today you can get the real thing for $12.50 — drugstore prices! This has some serious staying power: Rio Viera-Newton has been recommending it since 2017, and our colleagues at the Cut were still recommending it just last year. You can create precise, hairlike brush strokes with one end and use the spoolie end to blend the color into your brows. There are 12 shades to choose from. A very good product!

Morphe Bake & Set Setting Powder
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While popular makeup has definitely skewed less “full glam” in recent years, baking is still a great step to get all-day wear from each application. Morphe’s loose powder is great for setting, the shade range is good, and today it’s less than $10.

Kylie Cosmetics Matte Lip Kit
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Inside each kit is a creamy liner and a tube of lip stain — today it’s the matte options like Posie-K (the Kylie originals) on sale. And while they don’t have the same cultural cachet they once did, $17.50 is a pretty good price to try one if you’ve always been curious.

Clinique Dramatically Different Moisturizing Lotion+
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Clinique Dramatically Different Moisturizing Gel
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With a lotion for drier skin types and a gel for oilier skin, each of these offers eight hours of lightweight hydration. And each is down to $17 (for a big bottle), just for today.

Clinique Happy
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Clinique’s Happy parfum spray has notes of citrus and florals, making it a great pick just in time for spring. It’s another one of the brand’s staples and another product that is — you guessed it — half off just for today.

The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.

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