what's on my desk

What’s on Sant Ambroeus Creative Director Alireza Niroomand’s Desk

Photo: Sant Ambroeus Hospitality Group

How someone organizes their desk can tell you a lot about how they get work done. That’s why we’re stepping into the offices of enviably creative (and productive) people to look at what’s on their desks — pens and notebooks and gadgets, but also décor and tchotchkes. Today, we’ve asked Alireza Niroomand, creative director and brand ambassador of Sant Ambroeus Hospitality Group, to show and tell.

Hutschenreuther Maria Theresia Coffee Cup With Coaster
$84 at eBay

I have a dedicated space at our corporate office, but really, I don’t think it’s me, so I don’t have my things there. My routine is that every morning, I go to Sant Ambroeus Soho, because I live in Soho. I start my days there with an espresso, with cookies. The coffee cups are special, right? I like them a lot, and actually, I think coffee tastes completely different depending on the china you choose. Those are from Rosenthal, they’re called Maria Theresia. If you take coffee in this, versus a thick coffee cup, you will have a completely different experience.

Hypebeast Magazine Issue 21
$40 at eBay
Cabana Magazine No. 9
$31 at Cabana Magazine

I follow Hypebeast because I’m not that young anymore, and in order to stay relevant, I have to be in touch with what’s happening, and they’re a good indicator of what the youth today like. Cabana is another one of my favorite magazines, so I always get inspiration from those. I still like to go to my local vendor, I’m old-school. And I like to go through it before I buy it. We’re always looking for new things in our restaurants, just visually, colorwise. [I read these magazines] to see what’s out there, because everything goes so fast nowadays that you cannot do it on your own. Instagram is also another way of getting inspiration, but I like to mix both. Touching something, feeling it, it’s completely different, I think.

Jean Pigozzi: ME + CO: The Selfies: 1972–2016
$14 at Amazon

Jean Pigozzi is a socialite photographer. I got this book in Paris before [French department store] Colette closed. It’s selfies from the 1970s. He was always taking selfies with his camera, so there’s really amazing pictures in that book. Selfies before selfies existed, you know what I mean?

Krink K-42 Paint Marker, Blue
$9 at Amazon

Krink is another one that’s special to me. When I want to scribble, I have it on me. I grew up in Paris, and I was exposed a lot to graffiti. I wasn’t a bad boy, so I was doing it in notebooks, rather than on walls because I didn’t want to get in trouble. But I grew up with that culture … That Krink that you see, it’s a custom one we made. We did a residency in Paris, back in September, at Colette, and Craig [Costello, the founder of Krink], and I made this custom Krink, which matched the blue of Colette. When we did our residency in Paris, I re-created the wall of plates from Sant Ambroeus Soho, but it was a surprise for Sarah [Andelman, co-founder and creative director of Colette], and I asked 24 artists to make a custom plate for her using the same blue. I’m jealous of that collection, actually. KAWS, Tom Sachs, even Pharrell did one.

Moleskine Large Ruled Hard Cover Notebook
$15 at Amazon

I use the Moleskine just because I grew up used to it, I think. I scribble ideas, menu items that I like in the restaurants that I’ve been to, things like that. I doodle a lot. I love writing, and I love scribbling.

Supreme Mophie Encore Plus 10k Red
$109 at eBay

It’s a phone charger from Supreme. Being across the street from Supreme, I naturally got exposed to it, and I got addicted to it. I try to get a few things from Supreme, here and there. They gave me the idea of starting collaborations, and I have to say thank you to them. They inspire me. It’s an amazing phone charger. I can charge my phone twice a day; I am on my phone a lot. If you ask my wife, I spend way too much time on my phone.

AirPods
$159 at Apple

That’s an essential. They really changed my life. They’re so practical. I have them on right now. I like the fact they have no wires, they don’t tangle. I like that you can skip a song by tapping on them. If I take them off, the music stops, and I’m a huge music addict. I actually think the last song I listened to last night was “Daddy Cool,” from Boney M. Bronski Beat’s Smalltown Boy, that’s a good tune for the city. I lost one of my AirPods once, it fell in the subway tracks. I was pulling them out of the case, but I was able to retrieve it. The MTA was kind. I had to wait an hour, but I got it back.

12-inch MacBook in Space Gray
From $1,299 at Apple

My relationship with my laptop? I don’t use it that often, but I always have it on me, just in case, for email. Most of the time, I use my phone. But I have a laptop to remind me that I’m a grown-up.

Oliver Peoples M-4 30th Sunglasses
$455 at Barneys New York

It’s a collaboration that we made with Oliver Peoples. I’m having fun doing things like this. Pretty much like every collaboration that we do, it’s around a lunch, it’s probably the owner of the company that was at Sant Ambroeus, and I just told them the idea, and, of course, they loved it. And that’s how it came about. We made them in pink and blue.

Editor’s Note: The sunglasses pictured are not the ones from this collaboration, as those are only available for sale in Oliver Peoples stores. However, this pair of M-4 sunglasses with rose gold lenses is very similar in style and swagger.

Puma Suede Classic in Muted Clay/Puma White
$65 at Zappos

That’s a teaser. We’re finalizing the details, but those sneakers are a collaboration that we’re doing with Puma. A friend of mine who is in charge of all collaborations at Puma was sitting there at lunch, and was like, “You want to do a collaboration?” Yeah, let’s do it. We just finalized the box. They’re supposed to come out in June, around Men’s Fashion Week.

Editor’s Note: Since these sneakers aren’t coming out for a couple months, we found a similarly styled pair to tide you over until the drop.

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What Sant Ambroeus’s Creative Director Keeps on His Desk