This Just In: Alexa Chung Co-designed a Collection With Reformation

By , a writer at the Strategist covering Gen Z shopping habits and fashion. She joined the Strategist in 2024. Previously, she wrote about gifts at Shop Today.

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Alexa Chung x Reformation is officially live, and the collection is teeming with references to the “It” girl’s wardrobe past — like her signature straight jeans and a very Y2K skinny scarf. Co-designed by Chung herself, the capsule includes a couple cashmere sweaters, some trenches, and even a bondage-inspired work bag. I’m especially excited to see some heels included in the collection (we haven’t seen shoes from her since her eponymous fashion line closed in 2022). Prices range from $78 for a cheeky tee that says “Me Again” to $748 for a bona fide leather jacket, so these pieces are pricey but not unexpected for Reformation. If this collection goes as quickly as Chung’s collaboration with Madewell, I’d recommend shopping sooner rather than later. Here’s everything that caught my eye.

The pieces I’m most excited about

Ref x Alexa Chung Personality Scarf
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$98

An all-wool reference to the aughts.

Ref x Alexa Chung Cassie Trench
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$348

With gingham lining and a dash of stretch.

Ref x Alexa Chung Pony Slipper
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$298

The next wave of the calf-hair craze.

Ref x Alexa Chung Personality Scarf
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It wouldn’t be an Alexa Chung collection without a skinny scarf. The red number will go with those military jacket you’re reviving from the early aughts.

Ref x Alexa Chung High-Rise Straight-Leg Jeans
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There’s not an ounce of stretch to be found in these very Chung jeans.

Ref x Alexa Chung Shimsham Bag
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She had fun with these bags. The green one will arrive just in time for all your holiday parties.

Ref x Alexa Chung Bondage Tote
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Ref x Alexa Chung Bondage Kitten Mule
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Pair the tote with these kitten mules for after hours cocktails.

Ref x Alexa Chung Bondage High Heeled Mule
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Yet another indicator that snake skin is on the up and up.

Ref x Alexa Chung Pony Slipper
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I can’t say I saw dalmatian-inspired calf hair coming.

Ref x Alexa Chung Cassie Trench
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Did you catch that gingham lining? There’s a dash of elastane in there for added stretch.

Ref x Alexa Chung Dude Shirt
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How’s this for butter yellow?

Ref x Alexa Chung Slip Skirt
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An all-cotton slip to be paired with the all-cotton button-down above.

Ref x Alexa Chung Nora Sweater
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Who says this cashmere-wool sweater isn’t inspired by Nora Ephron’s ’90s rom-coms? (I can almost picture Harry and Sally wearing it.)

Ref x Alexa Chung Hug Sweater
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This all-cashmere sweater is what that striped Gap sweater wanted to be. (There’s an on-trend purple one, too.)

Ref x Alexa Chung Radziwill Silk Dress
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Another appearance from that purple, this time in 100 percent silk. (Though the black may be the more sensible choice.)

Ref x Alexa Chung Pepo Jacket
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Have you found your fall jacket yet?

Ref x Alexa Chung Event Pump
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With a just-high-enough 3.75-inch heel.

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