Prime Day is almost here. The annual shopping holiday exclusive is happening on Monday, June 21, and Tuesday, June 22 — right after Father’s Day. For the past five years, we here at the Strategist have been dedicated to helping you find actually great deals, and our expertise in sorting through virtual sales bins comes in especially handy on Prime Day. Starting on Monday morning, we’ll be updating this page with all the best deals from the sale across categories, including home décor and furniture, tech gadgets, beauty, fashion, and more. We’ll also be covering notable non-Prime Day sales happening next week, like Best Buy’s Bigger Deal Savings Event (which is already running). So mark your calendars, set your alarms, and bookmark this page to stay up to date on the best, actually good finds.
In the meantime, we’ve rounded up the information you need now so you can shop the sale smartly next week. If you’re wondering how to take advantage of said deals, or whether the deals are even that good, or just what Prime Day actually is, we’re here to answer all with a Prime Day primer.
When is Prime Day?
Prime Day 2021 is happening on Monday, June 21, and Tuesday, June 22. This is a little earlier than usual; Prime Day has traditionally happened in mid-July. But it’s a return to form after last year’s Prime Day, when the event was delayed to mid-October because of the coronavirus pandemic. (So if you’re having déjà vu, we don’t blame you.) But once again, Prime Day is going to last two full days.
What is Prime Day, anyway?
Launched in 2015, Prime Day is a sitewide sales event on Amazon for Prime members only. If you’re not a member yet, it’s a good incentive to sign up. Amazon Prime, of course, gives you free two-day shipping on a slew of things. You also get access to Prime Video, where you can stream TV and movies, like The Marvelous Mrs. Maisel and Barry Jenkins’s long-awaited limited series The Underground Railroad, based on the Colson Whitehead novel. (If you don’t want to commit, sign up for a 30-day trial, and you can cancel at any time.) On actual Prime Day, Amazon releases lightning deals on various products throughout the day, which last for a few hours or until the items sell out. But there’s also deals on products that last throughout the event, as well as a bunch of early Prime Day deals.
Are the Prime Day deals worth it?
Like a lot of things “on sale” on Amazon, it depends. In past years, we’ve found heavy discounts on lots of useful things — like Bluetooth headphones, blenders, weighted blankets, air-fryers and rice-cookers, 4K HDR TVs, even a smartwatch. As you can imagine, Amazon items are where you can really score, with steeper-than-usual discounts on an Echo or a Kindle. But otherwise, finding actual bargains will require some wading through a lot of, well, muck. That’s where we come in. Our editors will be on deal-watch, helping you sniff out the best Prime Day steals.
And already, there are some early Prime Day deals. A whole bunch of daily essentials from Amazon’s private-label brands are up to 20 percent off, but right now, the best deals are on new TVs and smart-home tech. We’ve rounded up the best early Prime Day deals for those who want to get a head start.
How will I learn about the deals?
Check back here Monday morning for the Strategist Prime Day hub o’ deals, where we’ll be posting Amazon Prime Day deals as soon as they’re made available. But for the most up-to-date scores, follow us on Twitter, where we’ll be blasting out the discounts on things you’ll actually want to buy, shortly after they happen.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.