Discounts on AirPods, MacBooks, and AirTags, Plus Half Off on Beats: The Best Prime Day Apple Deals
October Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our October Prime Day coverage.
Any chance to avoid the Apple tax — the company’s gadgets can get quite pricey — is welcome. Apple rarely puts its own devices on sale, but during big sales events like Prime Day, third-party retailers (Amazon chief among them) certainly do. And this Prime Day, I’ve seen some worthwhile deals on AirPods, iPads, MacBook Airs, and accessories — and half-off or more on Apple’s Beats headphones.
Discounts on Macs are particularly noteworthy, given the currently outrageous prices of RAM and storage. Earlier this year, Apple increased the price of all its Macs — including the budget-friendly MacBook Neo — by at least $100. Notably, the MacBook Air got a $200 price hike, while the MacBook Pro is now $300 more expensive than it was at the start of the year. At that point, any discount helps, even if it just brings the price back down to pre-RAM-shortage prices.
Here are all the best Apple deals I’ve seen this Prime Day.
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While the MacBook Neo is plenty powerful for daily tasks like browsing the web and checking email, the MacBook Air is well worth the extra money. Its all-day battery life and impressively powerful M5 chip are enough to get you through a day’s worth of work without having to dash for your charger. Several models are $200 off right now, bringing them close to their original prices. The cheapest model, with 512 GB of storage and 16 GB of RAM, should cover most peoples’ needs, but a model with 24 GB of RAM will have more longevity and better multitasking. If you tend to have ten apps and 100 Chrome tabs open at any given time, it may be worth the splurge while it’s on sale.
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Apple iPad mini (A17 Pro): Apple Intelligence, 8.3-inch Liquid Retina Display, 128GB
Apple’s smallest tablet is perfect for reading on the go. And like every other iPad, it supports the Apple Pencil, so you can doodle to your heart’s content. Right now it’s $100 off.
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The AirPods Pro 3 are the best wireless earbuds you can get for pairing with Apple devices. They’re comfortable to wear and have top-notch sound and noise cancellation that ensures you can focus on whatever you’re trying to listen to — external noise be damned. Right now, they’re only $10 more than their lowest price ever.
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If you like your tunes — or podcasts — to accompany you on a run, the Powerbeats Pro 2 may be a better option. Their clip ensures that the buds never fall out of your ears, and their sound quality is still quite good. This is the best price we’ve seen on them to date.
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At $100, you’d be hard-pressed to find a better-looking pair of headphones. It doesn’t hurt that they sound pretty good, too.
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For an extra $50, you could get these headphones that look just as good, sound better, and have more effective noise cancellation.
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The latest AirPods Max are the best headphones Apple makes. In addition to all the convenience the AirPods offer, they sound as good as any headphone in their price range, offer effective noise cancellation, and have a remarkably lifelike transparency mode.
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Apple’s AirTags are the best way to keep track of things like your luggage, backpack, or even your pet (with the right collar).
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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
