A Bag Charm for Every Kind of Person

By,a writer at the Strategist covering beauty, fashion, and travel.She joined the Strategist in 2021 after interning for the site.
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Photo-Illustration: The Strategist; Photos: Retailers

Bag charms have exploded in popularity this year. From the Miu Miu and Loewe runways to people on Instagram “Birkenifying” their mini Longchamps and TikTokkers wrapping ribbons around their Telfars and Tabby bags. Much like the charms you’d find on a piece ofjewelry, they add a personal touch — which is why they’d make such a great, personal gift (if you know the right tone to strike with your recipient). Below, I’ve scoured the internet, asked my fellow writers, and even jotted down the charms I’ve spotted in real life to compile a list to help inspire you. From bedazzled bears to miniature versions of best-sellingbags, there’s a charm sure to suit every person.

Under $25

L.L.Bean Tote Bag Key Chain
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TheL.L.Bean totehas reached platinum Strategist gift status — I expect the brand’s key-chain version will follow suit.

Mountbell Round Trekking Bell
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Jellycat Amuseables Cloud Bag Charm
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This dreamy cloud is my top JellyCat pick (after a tough competition).

Stanley Water Bottle Keychain Christmas Tree Ornament
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It won’t help them hit theirwatertarget, but it’ll be appreciated all the same.

Vera Bradley UO Exclusive Original Duffle Bag Charm
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This teeny-tiny duffel has teeny-tiny rabbits.

Jenny Lemons Cake Charm
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Jenny Lemons Cake Charm

$6
$15now 60% off
$6

The Jenny Lemons range has a fun and decadent selection, like this slice of strawberry cake.

Poppy Lissiman Shrimp Key Chain
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Shrimp heads will be delighted by this Poppy Lissiman charm.

Baggu Crescent Bag Charm
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We also featured this (fully functional!) mini Baggu in ourGen-Z gift guide.

Favorite Artist Charm Keychain
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Silence + Noise Bow Charm Dangle Keychain
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I had to include some bows — like this coquettish option.

Lovers and Friends Reese Bag Charm
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Under $50

Tamagotchi Original Tamagotchi - Sakura
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A bag charm that will keep you busy on the subway.

Mini Brigitte Bag Charm by Melie Bianco
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Free People Charmed Strand Bag Charm
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Strand bag charms remind me of ’00s cell-phone charms; I could see the girls fromPretty Little Liarsswishing about with one of these.

Personalized Leather Initial Name Bag Charm
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A handsome, personalized bag charm is a gift that can’t fail.

Make Your Own Keychain
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Make Your Own Keychain

$11
$27now 60% off
$11

Another personalized option: This time your chosen initial comes with a choice of cutesy charms like cowgirl boots, peppers, and playing cards.

Under $100

Susan Alexandra Glitter Critter Bag Charm
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Susan Alexandra’s collection of “glitter critters” includes a bedazzled donkey and glam teddy bears.

The SABRÉMOJI Fruit Charm
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I was charmed by the vibrant leather fruit-bowl charms by Maison de Sabré; they’re designed to hold anAirTag.

Coach Small Pretzel Bag Charm
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Another “edible” option, this time from Coach.

Coach Tabby Bag Charm
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I’m also fond of the label’s miniature best-seller Tabby charms.

Under $200

Marc Jacobs Nano Tote Bag Charm
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Tote bag charm x Marc Jacobs for Marc Jacobs x Tote Bag charm.

Noalim The Menagerie Dolphin
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I really struggled to pick just one Noalim charm, but eventually, this turquoise dolphin beat alligators and even a pegasus.

Over $200

Prada Leather Bag Charm
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Could you buy a vintage Prada purse for this price? Yes. Is this charm a worthwhile gift if it’s in your price range? Definitely!

Miu Miu Leather Keychain
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The same goes for vintage Miu Miu, but I love the nod to this miniskirt’s viral moment.

The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.

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