What to Get a Gen-Zer (According to a Gen-Zer)

By,a writer at the Strategist covering Gen Z shopping habits and fashion.She joined the Strategist in 2024. Previously, she wrote about gifts at Shop Today.
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Video: The Strategist; Photos: Retailers

Some surefire signs the person you’re shopping for is a member of Gen Z: They eat dinner on mismatched plates but have an extensive skin-care routine to combat signs of aging (or adult acne). They have a decked-out bar cart but still eat Eggo waffles for breakfast. They had to explain whatbratmeant to more people than they can count but still don’t totally understand why Gen Alpha is into the termskibidi. As a member of Gen Z myself, I’m constantly living these dichotomies, and I can tell you our taste isparticular.

Here’s what else I know: The best gifts for Gen-Zers are those that qualify as a life upgrade, like the real version of the beauty dupe they found on TikTok or a nice travel accessory for their weekend trips upstate. With that in mind, I compiled this list by tapping into my own experience as a real-life member of Gen Z, plus the wisdom I’ve gained as the Strategist’scollege correspondent. I also noodled through our archives to find gifts that seemed particularly relevant to my generation. I’ve organized everything by price for your convenience. And if you’re looking for ideas for everyone else on your list, we’ve got dozens moregift guides for every type of personand every budget.

Update on December 10, 2024:Updated prices and checked stock for all products.

Under$25

Conair Bubble Polyester Headwrap - Pink
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These bubble headbands are everywhere on SkinTok, so if your giftee has a multistep skin-care routine, this will be a welcome gift to keep stray hairs out of their serums.

W&P Everyday Ice Tray
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A good ice cube is key whether they prefer a Sleepy Girl Mocktail or a whiskey on the rocks, and most apartments that a Gen-Zer can afford won’t include a fridge with an ice machine. Thisice trayis a step up from the suspicious one they found in their studio apartment’s fridge.

Fazit Faux Freckle Makeup Patch Set
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The Gen Z–to–Swiftie pipeline is strong, and any terminally online Swiftie will know that these sparkle patches are the same ones that Taylor Swift wore to a Chiefs game in October. But whether the Gen Z-er is a Swiftie or not, these sparkles are a fun accessory for a night out and were the highlight of my most recent pre-game.

Maybelline Lash Sensational Sky High Mascara - Blue Mist
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I run in a liberal-arts-college-heavy crowd, and I’ve been seeing more and moreblue lashesrecently. Strategist beauty writer Rachael Griffiths, a fellow Gen-Zer, says this one is the best. Consider it for the Vassar or Oberlin class of 2024 grad.

Mooas Dodecagon Time Ball Rechargeable Mini Timer
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I imagine thistimerwould be best for the friend who laments their pre-TikTok attention span.

Octobuddy Classic Suction Mount
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This gadget is the secret behind many an influencer’s OOTD video — and makes the perfect gift for a fledgling content creator. It features 24 suction cups that will attach their phone to windows and mirrors so they can take hands-free videos and selfies.

Baggu Crescent Bag Charm
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For those embracing the bag-charm trend, consider this rather meta bag-shaped one from Baggu, a favorite brand of Gen Z. If they’d prefer something a little less literal, Anthropologie has some cute charm stacks, too, includingthis one that’s complete with crocheted cherries and some bejeweled lips.

Ukon no Chikara drink - 6-pack
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For most Gen-Zers, long gone are the days when a dirty martini at dinner won’t cause a headache the next day. Griffiths foundthis anti-inflammatory vitamin drinkleft her feeling “fresh and well rested” after an evening of “just-about-tipsiness” drinking.

Zig-Zag Rolling Papers French Orange
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As Taylor Swift once said, “My friends all smell like weed or little babies.”

Le Creuset London Espresso Mug
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My friends and I all long for the day when we can afford a Le Creuset Dutch oven. In the meantime, I’d be grateful for a Le Creuset espresso cup. It’s best for the person who’s still using their dorm mug for every warm beverage.

Jellycat Amuseables Croissant
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Jellycats continue to be a plushie du jour, specifically those from the Amuseables collection. While Liz Gremer, a recent graduate of University of Illinois Urbana-Champaign, keeps anadorable sun on her bed, I’m loyal to mypetitcroissant.

Fujifilm QuickSnap Flash 400 One-Time-Use Camera - 2 Pack
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I’ve been seeing more disposables than polaroids as of late both IRL and via Instagram photo dumps. Get them a two-pack so they don’t have to worry about running out of shots.

Under$50

Winchell Mountain Coffee Great Outdoors Bundle
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Like many folks my age, I was raised on the likes ofSandra Boynton’sBarnyard Dance!andHorns to Toes. It turns out the queen of children’s books makes coffee, too.

Body Back Buddy Elite
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Whether or not they experienced Zoom school, most members of Gen Z graduated into a strong WFH culture.The pleasures of working from bed are curtailed by mid-20s back pain, which Strategist writer Kitty Guo has addressed, in part, withthis massage tool.

Nodpod Sleep Mask
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First jobs, first apartments, and other ups and downs of their 20-somethings might be keeping them up at night. Lucy Harris, a student at the University of North Carolina Wilmington, received this weighted sleep mask as a gift and says, “I’ll just stick that on and I’ll sleep like a baby.”

Three Potato Four x Peanuts® - Snoopy Tennis Vintage-Style Tray
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Perhaps it’s nostalgia or perhaps it’s the yearning to one day be able to afford a dog, but the Gen Z love for Snoopy is no joke. They can use this tennis Snoopycatchallto keep track of everything from loose coins to AirPod cases. (It’s also reminiscent of this summer’sChallengersaesthetic for anyone who’s still calling it the movie of the year.)

Baggu Puffy Laptop Sleeve - 13
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Baggu’s signature playful patterns were everywhere on my college campus, and I see them all over New York, too. If they haven’t gotten around to buying a laptop case yet, consider gifting them this puffy laptop sleeve, which I use to carry my work laptop.

The Modern Witch Tarot Deck (Modern Tarot Library)
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According to our friends at the Cut, your firsttarot deckis best received as a gift, so if they check theirCo-Stareveryday, it might be time for them to get into tarot reading.

Armani Beauty Luminous Silk Cheek Tint - Bold Pink
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Many a Gen-Zer follows influencerCampbell “Pookie” Puckett, who told me she can’t live without this blush, which she puts on her nose, lips, and, of course, her cheeks.

Dior Lip Glow Oil
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Andif they’ve been using theNYX Fat Oil Lip Dripever since they saw a TikTok that said it’s adupe for Dior’s Lip Glow Oil, do them a favor and get them the real thing. (Pro tip: Our beauty columnist Rio Viera-Newton found that if you order the product straight from Dior’s website, it’s delivered in a lavish Dior box.)

Fishwife Albacore Tuna in Spicy Olive Oil
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All my friends wanted to visit the recent Fishwife pop-up, so I’m not surprised that Gen-Z pop girlieRemi Wolfis riding the tinned-fish trend, too. “I’ll make a salad or I’ll make quinoa — literally anything — and I’ll add this,” she told us.

Graza The “Duo Gift Set”
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On that note, I have no doubt that this buzzy (yet high-quality) oliv-oil duo would be the most stolen item at a Gen-ZWhite Elephantparty. The draw comes from the squeeze-bottle packaging, which allows for easy drizzling and dousing without the mess.

Momentous Grass-Fed Whey Protein Isolate Powder - Chocolate, 1.44 Pounds
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If they haven’t looked back since watching Chloe Ting’s workout videos during the pandemic, thisprotein powderwill help them gain and retain muscle. Our fitness writer Jeremy Rellosa says this one is the best because it mixes easily into other foods, such as oatmeal and shakes.

Under$100

Trtl Travel Pillow
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From $65

For those who are taking advantage of their PTO and three-day weekends, thistravel pillowwill make flights more comfortable. Our travel writer Katherine Gillespie uses itwhen she travels 23 hours back home to Australia.

Twelve South AirFly Pro
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Twelve South AirFly Pro

$40
$55now 27% off
$40

Pair it with this little device that will connect Bluetooth headphones to an in-flight TV so they can watch reruns ofFriendsorGossip Girl.

Bed Threads Scalloped Place Mats - Set of 4
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This is the era when they start hosting dinner parties, and they’ll need some linens to elevate their tablescape. Saanya Ali, the founder of the hosting and entertaining siteSoirée, has these darling scallopedplace matsfrom BedThreads on her wish list.

Brooklinen Super-Plush Robe
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Anybathrobeis a step up from a towel. This one from Brooklinen also happens to be the very best, according to Strategist writer Ambar Pardilla, the steward of our bathrobe content. She says it’s “everything I want a robe to be: comfortable, soft, and absorbent.”

Bala Bangles - Monochromatic
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Gremer has been seeing these weights all over Instagram and consequently has them on her wish list. They’re perfect for the Gen-Zer who’s still serious about her “Hot Girl Walks.”

Fresh Sends The Send
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From $105

I’ve been trying to incorporate fresh flowers into my adult life, so I’m always grateful when a friend brings me abouquet. This Instagrammable bouquet box will arrive right at their door and includes ten seasonal stems in a mini-bouquet and up to 18 in the regular.

ETOILE Vanity Case
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Strategist junior writer Brenley Goertzen, a fellow Gen-Zer, says this is the best thing she purchased last year. Since thevanity caseis designed so that every product has a designated spot, she says, “The case also allows me to take my entire beauty regime from my bathroom at home to gym locker rooms, road trips up North, and even across international borders.”

Bombas Women’s Quarter Sock 4-Pack
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Bombas Men’s Quarter Sock 4-Pack
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If they can’t decide whether they preferankle or crew socks, help them settle in the middle. (This pair from Gapis a more affordable option that’s been living at the top of my sock drawer.)

Kavu Rope Sling Bag
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Kavu Rope Sling Bag

$62
$65now 5% off
$62

John Morris recently graduated from Wheaton College and is filling his adult life with hikes in the White Mountains. He received this adjustable shoulder bag for his day hikes and says it’s “the perfect size for when you don’t need to bring a whole lot of stuff.”

Mobot Big Bertha - 40 oz.
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Replace their tired Hydroflask with thisfoam roller–slash–water bottlethat they can use to stretch out after a run, hike, or pilates class.Rellosa even used it while waiting for his connecting flight.

Apple AirTag - 4-Pack
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Since adulting is expensive and losing essentials like luggage and wallets adds up quickly, these AirTags are nice insurance for the Gen-Zer who can’t keep track of their belongings.

Under$200

Eberjey Gisele Tencel Modal Shortie Short PJ Set
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When life feels uncertain, a pair of matching pajamas is a nice dose of normalcy. My parents gave me a pair of Eberjeypajamas— the Strategist’s Best in Class pick — and I feel like royalty whenever I wear them because they’re soft, smooth, and breathable all night long.

Logitech Casa Pop-Up Desk
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If they’re still perfecting their work-from-home setup,they might appreciate thispop-up deskthat our tech writer Jordan McMahon uses in coffee shops. It includes a wireless keyboard, track pad, and a holding case that transforms into a laptop stand.

Halfday The Garment Duffel - 40L
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Then for summer Fridays and long weekends, they can use thisgarment bag that doubles as a duffel, which has probably shown up on their Instagram explore page or TikTok “For You” page. That was the case for Griffiths, who put the bag to the test and found that her “satin dress and chiffon skirt remained delightfully crease free” throughout her travels.

SommSelect Prepaid Club Membership
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Photo: Retailer

We members of Gen Z do, actually, always appreciate another bottle of wine. Thiswine subscription servicewill send four bottles a month for $99 a shipment.

Tiny Tags Personalized Script Nameplate Necklace
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WithSex and the Citynow on Netflix, many Gen Z — including me — are now discovering (or rediscovering) the world of Carrie, Miranda, Charlotte, and Samantha. If they love Carrie’s nameplate necklace, they might appreciate one of their own. Tiny Tags sent me one with my own name, and I’ve been wearing it nonstop since it arrived.

Heath Ceramics Full Dinnerware Set - Cocoa Fawn
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Despite her looming credit-card debt at the time, Strategist senior editor Winnie Yang insisted on buying thisdinnerware from Heathfor the dinner parties she hosted in the aughts. A decade and a half later, the set has withstood wear and tear from thousands of meals, meaning that these will last them far beyond their 20s.

Pickletech Portable Pickleball Net
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For the Gen-Zer who passes their Saturdays waiting their turn at the Hudson River Pickleball courts, this portable pickleball net will help them set up their own makeshift court.

$200andup

Apple AirPods Pro 2
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Strategist deals editor Sam Daly, sleep writer Amelia Jerden, and I have all recently upgraded our headphones to the AirPods Pro and aren’t looking back. “To no longer hear all the convos on the bus through my headphones is so nice,” Daly says.

Xgimi MoGo 2 Pro
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No TV? No problem. Thismini-projectorhas a built-in Bluetooth speaker and is easy to set up, so they can hostTheBachelorwatch parties.

Cotopaxi Allpa 42L Travel Pack
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Photo: Courtesy of Vendor

For any Gen-Zer whose post-grad passion is taking advantage of three-day weekends, this travel pack from Cotopaxi will fit everything they need. Kate Bryar, a Northwestern alumna, took hers when traveling through 12 countries after she graduated college.

Audio-Technica AT-LP60XBT-BK Fully Automatic Belt-Drive Stereo Turntable
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If they’ve been itching to join their friends at the vinyl shop, thisrecord playeris popular among turntable enthusiasts because it’s easy to use while still boasting high sound quality, according to McMahon.

JBL Pulse 5
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$250

Or you can upgrade theirBluetooth speakerwith this one from JBL, which McMahon calls “a modern take on a lava lamp” that “sounds as good as it looks.”

Nintendo Switch
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Jerden polled her partner, a zillenial, about his wish list. On it is a new TV and a Nintendo Switch, which can be played in three modes: TV, tabletop, and handheld. Plus it’s compatible with the early-aughts classicMario Kart.

BasShu Checked Quilt
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Daly has been wishing for a cozy quilt but hasn’t bought one herself because they’re so expensive. She’s eyeing this one fromour guide to quiltsthat’s hand-sewn and heirloom-worthy.

Bearaby Cotton Weighted Blanket
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On that note, this weighted blanket completely transformed my post-college bed setup. It’s just heavy enough to provide some calming pressure, while also looking especially nice on my bed.

Le Creuset Signature Round Dutch Oven
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If youdowant to spring for the Le Creuset: Jerden received a Le CreusetDutch ovenfrom her mom and thinks it’s “a nice upgrade for people in their mid to late 20s.”

In the video below, Bella explains her Gen-Z gifting philosophy.

The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.

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