Gap Just Relaunched Its ’90s Fragrances. I Tried Them All.

Save this article to read it later.
Find this story in your account’s‘Saved for Later’section.
Comment
Without skipping a beat after dropping theHailey Bieber jeans, Gap is back with more big news. Last week, the brand revived its beloved scents from the ’90s and brought a new fragrance into the fold. Dream, Heaven, Grass, and Om are reformulations, and Harmony is the fifth and latest scent developed with DSM-Firmenich perfumersHonorine BlancandNicole Mancini. While I was a little too young to spritz the originals myself, I very much considered myself a mall rat growing up: I could probably map out exactly where the Gap was in the localmallI spent many summers running around as a preteen. So I was very excited to hear the retailer was making its way back to the beauty world. I called in the line to test out thefragrancesand was pleasantly surprised. Unlike the body sprays of my youth, these didn’t singe my nose hairs but still lasted a long time. I spritzed each one on my wrists and body in the mornings, and they were still very present in the late afternoon. (It’s worth noting the new versions are eaux de parfum, as opposed to the eaux de toilette of the ’90s.) Below are my thoughts on the new line.
The white T-shirt of scents

New! You can now save this product for later.
This is my favorite scent in the line. From the first spritz, it smells like freshly done laundry: very clean and bright. It’s beautifully balanced with floral notes of jasmine, bright citrus notes, and the perfect amount of musky neroli. It’s the classicwhite T-shirtof scents, meaning I can see myself wearing this every day and somehow never getting tired of it. Since getting samples, I’ve been reaching for it over my usualAriana Grande Cloud Eau de Parfum; this feels similar but a tad more sophisticated.
The post-park-picnic scent

New! You can now save this product for later.
Grass is another favorite. Like Dream, it’s a fresh, clean scent (the opening citrus notes are very prominent), but it’s cut with matcha and cedar notes at the heart and base that make it feel earthier and more grounded. If Dream is the white-tee equivalent, this is that but right after spending an afternoon lying out at Prospect Park, grass stains and all. It’s bright and energizing, like springtime.
The smells-like-you-but-better scent

New! You can now save this product for later.
Om is the most subtle fragrance of the five. You have to lean in to smell it, but it does draw people in. (Of all the scents, this was the one my boyfriend complimented me on the most.) It’s the most sensual scent of the bunch, since it’s woody, musky, and mixed with the inviting warmness of ginger, amber, and sandwood. This is another I could see myself wearing frequently and not overwhelming my senses with. It reminds me ofGlossier’s You, with that your-scent-but-better feel, but deeper and richer.
The not-too-sweet vanilla scent

New! You can now save this product for later.
Heaven surprised me. I’m usually not into gourmands, but this was an exception. It opens with warm notes of vanilla and amber and is rounded out by lighter floral notes and skinlike musks. There’s a coziness to it that I could see myself spritzing on in the fall or winter months, but it’s not something I’d reach for off the bat. There’s no doubt that it’s a sweet scent, but it doesn’t lean too saccharine. It’s a more grown-up dessert, like bananas Foster as opposed to a banana split.
The nostalgic, fruity scent

New! You can now save this product for later.
This is the sweetest fragrance in the line with a fruity, effervescent, and almost gummy-bear-like scent. Even though Harmony is brand new to the Gap line, it’s the most nostalgic for me. It brought me back to my local mall; it’s reminiscent of theBath & Body Worksand Victoria’s Secretbody mistsI’d save up for as a teen. While I enjoyed the trip down memory lane, this one did step into saccharine territory. I truly hope the next generation of mall rats carries the torch with this one.
More scents we love

New! You can now save this product for later.
A creamy, tropical scent rather than an overly fruity one.

New! You can now save this product for later.
An expensive-smelling white floral without the high price tag.

New! You can now save this product for later.
Meghann Fahy's slightly masculine perfume.
More From The Strategist
- The Back-to-School Hall of Fame
- The Best Things Strategist Editors Have Bought This Year (So Far)
- Everything You Need to Outfit Your College Dorm
- The Strategist Summer 100
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.




