Vuori’s Jeans Are As Soft As You’d Think

By,a writer at the Strategist covering clothing basics and bath and body.She joined the Strategist as a junior writer in 2022 after interning at the site.
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Photo: Brenley Goertzen

I’ve written about the athleisurebrand Vouribefore, and have tried out some of their pieces — including the Dash running shorts, which were breezy with a comfortable wide elastic waistband, and a French-terry cardigan, which was just the right amount of oversized. I was impressed by the clean design and versatility of both pieces. Contributor Katie Stone had a similar experience: after thinking Vuori was justanotheractivewear line, she tried several of the leggings and sports bras and says shedid a full 180 on the brand. So when my editor spotted the launch of its first-ever denim collection, I was genuinely intrigued.

The launch includes two styles: a vintage-inspired wide-leg jean and an oversized denim jacket in two washes (“bone denim,” a creamy, off-white shade, and “light wash indigo denim,” a faded, worn-in blue). I opted for the indigo wash. The first thing I noticed when the jeans arrived was that the denim felt especially soft, which makes sense since they’re made from a combination of cotton, soft Tencel lyocell, and a dash of stretchy elastane. When I tried them on, my initial impression was that they looked similar to true vintage denim, but that the stretch made them more comfortable than old Levi’s. The Vuori jeans also had a much nicer drape than my favorite wide-legs from Reformation, which are 100 percent cotton. They were sturdy with the perfect amount of give. After the initial fit check, I immediately packed them for a friend’s bachelorette weekend trip to Napa Valley.

Vuori Vintage Wideleg Jean
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Vuori Vintage Oversized Denim Jacket
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After landing in San Francisco, I tried them on in front of my best friend, and she gushed over the fit. “Those areVuori?” she asked.We went out for happy hour on Friday night, and the jeans were perfect for looking casual but still put-together. I hate the word jegging, but as I wore the jeans on the trip it did come to mind because the Tencel lyocell and elastane give the fabric a smooth and slightly slick finish. The Vuori jeans are by no means actual jeggings — they are not close-fitting and have real pockets, loop holes, a zipper fly, and a button. But they have a similar comfort level. I can sit criss-cross applesauce no problem. They worked everywhere from a pizza night at home to dinner, when I easily dressed them up with kitten heels for a meal at a19th-century mansion resort.

I liked the jacket, too. It has a similar relaxed vintage feel — it’s boxy and has drop shoulders with deep front pockets. I ordered a size small, which hit below the hip. I have Canadian parents, so a Canadian tuxedo is clearly in my repertoire — and when I paired Vuori’s denim jacket and jeans, it felt just right. I’ll keep wearing my Vuori jeans and jacket together straight through spring, and now I’m even considering placing an order for the cream-colored versions.

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