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Everything We Know About Prime Day 2022 (So Far)

Photo-Illustration: Illustration by Pedro Nekoi; Photo: Hudson/Topical Press Agency/Getty Images

It’s official: This year’s Amazon Prime Day will run Tuesday, July 12, and Wednesday, July 13. If you’re a seasoned shopper (or even just a person who spends any time online), odds are good you’re familiar with Amazon’s annual sitewide sale — but you might still be wondering how to find the best deals. We’re here to answer all of your questions with a Prime Day primer as well as to tell you how to find the absolute best Strategist-scouted Prime Day deals (because they’re not all created equal).

What is Prime Day anyway?
Launched in 2015, Prime Day is a sitewide sales event on Amazon for Prime members only. So if you’re still not a member, it’s a good incentive to sign up. Prime, of course, gives you free two-day shipping on a slew of things, two-hour Whole Foods delivery with Prime Now in select cities, and access to Prime Video, where you can watch shows and movies such as The Marvelous Mrs. Maisel and the original Top Gun. It costs $14.99 per month or $139 per year (though if you’re not ready to fully commit, you can sign up for a free 30-day trial now that’ll last through Prime Day). On actual Prime Day, Amazon releases hundreds of deals on various products, including lightning deals, which last for a few hours or until the items sell out.

When is Prime Day?
This year, Prime Day 2022 starts at midnight PT (or 3 a.m. on the East Coast) on Tuesday, July 12, and ends at 11:59 p.m. PT (or 2:59 a.m. on the East Coast) on Wednesday, July 13.

Are the deals worth it?
Like a lot of things “on sale” on Amazon, it depends. There will certainly be heavy discounts on useful things, many of which we’ve even written about on the Strategist before. As you can imagine, Amazon items are where you can really score (now would be a smart time to snag an Echo, Fire TV Stick, or Kindle), but otherwise finding actual bargains will require some wading through a lot of, well, muck. That’s where we come in. Our writers and editors will be on deal watch, helping you sniff out the best Prime Day steals.

How will I learn about the deals?
If last year is any indication, there will probably be a bunch of early Prime Day deals — and we’ll keep you posted on those as soon as we find them. But our big hub o’ deals will come out Tuesday, July 12, along with roundups of the best deals in home, fashion, beauty, and more. The best thing you can do now if you want to keep up to date on the day of (and on all of our sales coverage) is to sign up for our email newsletter.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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Everything We Know About Prime Day 2022 (So Far)