These Brands Are Donating Proceeds to Los Angeles Wildfire-Relief Funds
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Over 12,000 homes, businesses, schools, and other structures have been lost in the Los Angeles wildfires with only 22 percent of the Palisades and 55 percent of the Eaton fires contained as of Thursday morning,according to the Los AngelesTimes.Thousands of residents have been displaced and face a long road to rebuilding their lives. As a California native with friends who have lost their homes in the fire, I’ve been looking for ways to help victims and my hometown by donating to as manyGoFundMe campaignsandnonprofit organizationslikeBaby2Baby,California Community Fund, andAnti-Recidivism Coalitionas possible. Brands are alsooffering free productsto people or donating a percentage of their sales directly to wildfire relief. Below, you’ll find a list of companies giving back — plus some Los Angeles-specific merchandise — if you want to stretch your shopping dollars and help out our friends on the West Coast. I’ll be updating this story over the next couple of weeks, so stay tuned for new additions.
Altadena Beverage & Market
This small neighborhood grocery store in Altadena has been in operation since 1949 and was miraculouslysparedin the fires. It will be donating 100 percent of profits from the sale of this cap to victims of the Eaton Fire.
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Big Bud Press
Big Bud Press, whose founder lives in Altadena, will be releasing a special-edition “I Love L.A.” shirt on Thursday, the proceeds from which will go toPasadena Community Job Center. (The “I Love L.A.” tote bag the brand released last week sold out immediately, so act fast.)
Cabeau
L.A.-based travel-goods brandCabeauwill be donating a portion of all sales this week to the Los Angeles Fire Department.
Clare V
California-based Clare V launched the “Los Angeles Je T’Aime” collection, which includes two t-shirts and a baseball hat, with100 percent of the proceedsfrom sales benefiting the Red Cross. You can preorder the items for shipping the week of January 29.
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Everybody.World
For all of January, Everybody.World is giving 15 percent of proceeds directly to victims and local organizations providing wildfire relief.
Emily P. Wheeler
LA-based jeweler Emily P. Wheeler is donating 100 percent of proceeds from her Los Angeles Laker–purpleEnamel Heart Studsto theCalifornia Community Foundation. CCF’s wildfire recovery fund provides immediate relief to victims of the fire.
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FIGS
L.A.-based health-care-apparel company FIGS has launched a limited-edition T-shirt underscrub andwill donate 100 percent of proceedstoProject HOPE, which supports frontline health-care workers helping the city.
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Foxybae
Los Angeles–based hair-care brandFoxybaewill be donating 10 percent of e-commerce profits through January 31 to the L.A. Fire Department. It will also be donating hair-care essentials and tools to victims of the fires.
Frances Valentine
Frances Valentineis donating 10 percent of its Warehouse Sale profits to the Red Cross.
Heather Taylor Home
Heather Taylor Home, also based in California,will be donating 30 percent of all website salesto California Community Foundation.
Heavy Petal
Founded in Los Angeles, Heavy Petal, which makes T-shirts inspired by band merch but with images of plants, will be donating 20 percent of all sales to CCF as well.
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Lisa Says Gah
Lisa Says Gah is collecting clothing donations for women and children at its Sunset Boulevard store in addition todonating 15 percent of its salesthis week to theLos Angeles Fire Department Foundation.
Lush
Originally launched in November in the U.K. and parts of Europe to raise money for Indigenous and community-led volunteer fire brigades in the Amazon, the fire-truck-shaped soap will now be sold in the U.S. — with 75 percent of its sales going toward emergency-aid assistance to people and animals impacted by the Los Angeles wildfires.
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Made by Mary
One-hundred percent of the proceedsfrom this hand-stamped gold-filled necklace from Made by Mary will be donated to theWorld Central Kitchen.
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Mochi Kids
Partnering with designer and illustrator Amanda Jane Jones, Mochi Kids will be donating all profits from the sale of this tee toGoFundMecampaigns of people from historically marginalized communities who were affected by the fires. While the shirt has sold out in preorder, you can sign up to be notified about a restock.
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NYLovesLA
NYLovesLA made T-shirts with Kingsland Editions, the saleproceedsof which will all go toward supporting the work ofMutual Aid LA.
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Pendleton
Through tomorrow, Pendleton will be donating 100 percent of online sales of the first 100 of the Wildland Heroes Firefighters Blankets to the Red Cross and the Wildland Firefighter Foundation. After the first 100 blankets, the brand will be giving 50 percent of its sales to the same organizations, for a total donation of up to $100,000.
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Permanent Collection
For the month of January, homewares brandPermanent Collectionwill be donating 10 percent of its proceeds toLos Angeles Regional Food Bank,L.A.-art-world fire relief, andWorld Central Kitchen.
Pura Vida
Pura Vida released the Los Angeles Wildfire Relief Bracelet with 100 percent of the net profits going toDirect Relief, which distributes medication, N95 respirators, and other direct relief to individuals impacted by the fires.
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Sijo Home
Sijo, which makes some of our favorite tencelsheets, will be donating a portion of its sales to theLos Angeles Fire Department Organizationthrough January 31. Customers can select the organization out of four other partners at checkout, including World Central Kitchen.
Stakt
Stakt partnered with Gray Malinand released this “Waikiki Beach” mat. A portion of the profits will go directly to theCalifornia Fire Foundation.
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Sundae School
Cannabis brand Sundae School will be giving100 percent of proceedsfrom the sale of its Venice B*tch fleece to CCF’s Wildfire Recovery Fund and is also collecting supplies to donate in partnership withCircular Library.
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Sydney Evan
One hundred percent of the proceeds of these two charms from Sydney Evan will benefit the Los Angeles Fire Department Foundation.
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Yeah It’s Jewelry
If you buy any of these three 14-karat yellow-gold charms, Yeah It’s Jewelry will donate100 percent of its proceedsto the Los Angeles Fire Department Foundation.
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