Welcome to the Strategist, a site for helping you shop the internet. It is written by journalists (not robots), and is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Our goal first and foremost is to help you find the best version of whatever it is you are looking to buy, while introducing you to the stuff (a Japanese nail clipper that cuts with the precision of a Santoku knife, for instance) that you didn’t know you needed. We’ll test things ourselves; we’ll call up 40 interior designers to find the best-looking and most comfortable couch under $2,000; we’ll investigate how a certain coat from a certain retailer became a nationwide phenomenon; we’ll write odes to products that we’d happily do an infomercial for; and we’ll ask Anwar Hadid about his favorite hand soap. To give you a taste of what we do, here are some of our all-time favorite products.
The Most Comfortable Travel Pillow Is Essentially a Padded Scarf
The Trtl pillow is so small it’s basically a padded scarf, taking up the same amount of space as a couple of magazines and making it the most comfortable travel pillow that creates minimal bulk in your carry-on bag. Read more here.
Thanks to her grandmother’s hammertoes, writer Lauren Levy inherited a fear of bunions, but she has battled this fear head-on — or toes-first — with these stretchy gel exercise rungs for your toes. Read more here.