Everything I Use to Create the Perfect ’90s-Inspired Brown Lip

By,a beauty columnist at the Strategist since 2017.She's also an esthetician and the author of 'Let's Face It: Secrets of a Skincare Obsessive.'
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Photo: Rio Viera-Newton

There are few beauty looks I adore more than bare,fresh skinand a classic, brown-toned ’90slip. While celebrities likeDrew Barrymore,Cindy Crawford, andNaomi Campbellcemented the brown, bitten lip into the beauty hall of fame, Gen Z starlets likeGigi Hadid,Zendaya, andKylie Jennerhave done their part to keep the trend alive.

The other day, I was scrolling through my Instagram feed and a photo caught my attention. It was a shot of up-and-coming actress Cleopatra Coleman for1883 Magazine— she had beautiful, glowy, clean skin paired with the most gorgeous, deep-brown lip. I squealed. And immediately messaged the makeup artist behind the look, Dana Delaney, asking if she could share the products she used. She said she’d be delighted. “There’s something about the neutrality and effortlessness of the look,” she said. “It just makes you look like you’re not trying too hard. Which is always cool.” Below: all the products she used (and some I used in place of ones she suggested that I didn’t have) to create what is, in my opinion, a totally and completely perfect ’90s-inspired look.

Skin

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30
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Since Dana was going for a ’90s feel, she wanted the skin to have a demi-matte finish. For that, she used the Shiseido SynchroSkin. The foundation, she explained, has medium, buildable coverage and gives the skin a great matte base.

Cover FX Power Play Foundation
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I, however, used Cover FX’s Foundation to re-create the look. Typically, I’m more of adewy-skin girl. But in the spirit of the ’90s and Dana’s vision, I decided to use the only matte foundation I really know and love. This foundation is medium coverage, lightweight, and buildable, and it makes my skin look smooth and poreless. I will definitely be using it more frequently now, for special occasions or nights out when I want a little bit more coverage than usual.

Cheeks & Eyes

Milk Makeup Matte Bronzer
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Since this editorial was really about the lip, Dana wanted to keep cheeks and eyes minimal but still wanted to ensure there was some depth in both places. She kept it super-simple and used her fingers to tap someMilk MakeupContour sticks in both Baked and Blazed along Coleman’s cheekbones and eyelids. I loved that Dana decided to use this product, as it’s one of my all-time favorites for subtlybronzingthe skin and warming up the eyelids.

Pat McGrath Labs Skin Fetish Highlighter & Balm Duo
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Though Dana used a matte foundation to get that classic ’90s velvety skin,she still wanted to give Coleman a youthful, lit-from-withinglow. In order to achieve this in the most natural way possible, she wanted to use a highlighter that had no shimmer or sheen. So she tapped the clear, balm end ofPat Mcgrath’sSkin Fetish Balm + Highlighter duo along the cheekbones.

Tower 28 Beauty SuperDew Shimmer-Free Highlight Balm
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Instead of Pat McGrath’s, I usedTower’s 28Balm, which is much cheaper and is also what I reach for when I’m hoping to achieve that dewy, glazed look with zero shimmer. Not only is this product easy to use and not overly sticky, it also contains healing ingredients like chamomile and green-tea extract, which means it’s soothing ondry,scaly winter skin.

Brows

Clearly Natural Glycerin Bar Soap, Unscented, 4oz Bar, Pack of 6
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Dana wanted a natural yet full look for the brows. So she brushed them up withSoap Brows(if you need a reminder: This means you rub awet spoolieinto a clear, glycerin soap, then brush your brows up with it). The result is a fuller, more dramatic appearance.

Glossier Brow Flick
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Dana then filled in Coleman’s sparse bits with Glossier’s brow flick in both black and brown.

Lip

Mac Matte Lipstick in Consensual
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Mac Matte Lipstick in Derriere
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Dana said that her top two ’90s lip inspirations are Lisa Bonet and Fran Drescher inThe Nanny. She also told me that the number-one, single most important rule when creatinga ’90s lipis to choose a product that is both ultra matte and tonally nude. She explained that tone is everything with this look: It can’t be so dark that it looks vampy, and it can’t be so light that it looks pinky or muted. Dana also mentioned that earthy true browns tend to be the most universally flattering. “A lot oflipsticksparade as browns but they have too much red in them,” she said. “It’s difficult to find a true earth-tone brown, but M.A.C has by far the best selection I’ve found. My go-to is to mix two matte M.A.C lipsticks — Consensual and Derrière.”

M.A.C Lip Liner
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She also added a little definition with a M.A.C lip pencil in cork.

L.A. Girl Perfect Precision Lip Liner
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I lined my lips withL.A. Girl’s“Cafe,” one of my all-time favorite affordable drugstore ’90s lip liners. It’s creamy, doesn’t wear quickly, and is incredibly easy to use.

Milk Makeup in Wavy
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Then I went in withMilk’s Wavvy, my favorite earthy-brown lipstick. I think Dana would have been pleased with my results, which, I have to say, came pretty close to the OG’s!

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