celebrity shopping

What Ludacris Can’t Live Without

Photo-Illustration: The Strategist; Photo: Leon Bennett/Getty Images; Illustration: Joe McKendry

If you’re like us, you’ve probably wondered what famous people add to their carts. Not the JAR brooch and Louis XV chair but the hair spray and the electric toothbrush. We asked Ludacris — who recently released a song called “Puppy Love” on his platform KidNation to celebrate the launch of the new Scruff-A-Luvs Cutie Cuts toy — about the socks, matcha, and speakers he can’t live without.

They’re just really comfortable. I work out a lot. I jump a lot. I do a bunch of burpees. I’m always on the move. You know, people always ask if you prefer boxers or briefs. I like briefs because they are able to hold things together a little bit. I’m such an active person, so why not do it in fashion and style? That’s the best way to explain that.

These go hand in hand with the briefs. When you talk about necessities, you have underwear and socks; they come first and foremost. As we all know, there’s an underwear-and-sock bandit, and I don’t know where they disappear to. Dri-FIT socks are good because I work out a lot. It’s all about staying healthy. It’s all about just continuing to age in reverse. With these, you’re able to be very active and you don’t sweat too much in them.

This is my favorite toothbrush because of its different speeds, the shape, and how you can contour it and get in between teeth. And it has different brush heads as well.

So I’ve always loved Dove, especially the bar soap, which I still use sometimes. But sometimes, man, you know when you use stick deodorant and it gets on your clothes when you’re trying to put your shirt on and all this? This spray doesn’t get on your clothes. I was very amazed by how it keeps you protected and smelling good. You can work out and sweat like crazy. It’s something I’ve become very fond of recently because it has replaced the stick for me.

It’s just good to relay the message in case people don’t know about matcha, but it’s really, really good for you. It has some antioxidant properties; it’s a better way of waking you up than certain coffees, in my opinion. Green tea is just good for inflammation. It’s good for all types of things for the body, but most important, it has those antioxidants, which fight free radicals. I don’t want to get too deep on you guys, but it’ll keep you looking good, keep you healthy. Matcha is the best type of green tea you can drink, in my opinion. It tastes good, and it’s really good to drink tea hot, because not only does it soothe your throat, it soothes your whole body.

I’ve worn a lot of shoes in my lifetime, obviously. I feel like — and I don’t think I’m the only one — Jordan 3’s are probably the most comfortable shoe I’ve ever worn. They look good on your feet; they can go with any outfit depending on the color. But most important, they are the most comfortable shoes. I won’t be the only person you’ll hear saying that.

These are top-notch, high-quality speakers. When dealing with sound, you want an overall great sound, meaning the tone, the bass, the treble. How every single song comes across and the way you hear the music on these speakers is just very high quality. So in a high-quality world, when I deal with not only my music as Ludacris but KidNation music as well, which is where this “Puppy Love” song comes from, I like to listen on Focal speakers, just because you get the best quality — and not only for me. It translates for everyone else listening to it in the greatest way possible as well.