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You Don’t Have to Want to Watch the Super Bowl to Get Great Super Bowl Deals on TVs

Photo: Focus On Sport/Focus on Sport via Getty Images

If you missed the TV sales on Black Friday and Cyber Monday, don’t worry. Right now — in the days before the Super Bowl — is a great time to buy. Manufacturers know that a lot of people will invite over large groups of friends and family, forcing themselves to wonder whether their TVs are good enough. They know some of those people may buy new TVs in response, and so they give us all deals. In fact, the weeks before the Super Bowl offer some of the lowest TV prices you’ll see all year. So whether you’re watching the Super Bowl for the game or the commercials, or you’re in the other room, where you turned off the game and are streaming Cheers, now you can do it on a new TV.

Maybe you’re looking for a top-of-the-line OLED from LG. Or maybe you’re looking for the newest 4K HDR TVs from Sony, Samsung, Vizio, and more. (This is, after all, the first Super Bowl game broadcast in 4K with HDR.) Or maybe you plan on having the couch to yourself and only need a 32-inch TV that costs under $100. Whatever your plan, we’ve got you covered. And if you don’t know what any of those terms mean and you just want something to impress your inebriated, seven-layer-dip-housing friends, we’ve got you covered there, too.

You could easily spend as much on nachos and beer for Super Bowl Sunday as you would on this set. While it’s a basic set, with no smart features and exactly two HDMI inputs, you’ll still see the game in perfect clarity.

Why show the Super Bowl in just one room? At this price, you could also have the game on in the kitchen. Or your bathroom, an ideally solitary way to take in extended ad breaks.

Like the two TVs above, this TCL has a resolution of only 720p. But the big benefit of a small TV is 1080p and 4K on small screens is overkill. Your eyes can’t even tell the difference. TCL provides an excellent balance between price and quality. And it has built-in Roku, which our expert called “one of the best interfaces.”

Vizio has been making no-fuss, quality TVs at budget prices for more than a decade. It’s a big step up from true budget brands like Insignia and Sceptre for nearly the same price.

4K resolution from a reliable brand for under $250.

The perfect basement TV. It’s not a top performer, but this smart LED set is still a relative steal. Especially since you’ll also get a free Amazon Echo Dot with your purchase.

You could even put this one in your living room. (And it also comes with the Echo Dot.)

QLED stands for “quantum-dot light-emitting diode.” Compared to traditional LED-lit TVs, QLEDs have much better color saturation. You get 4K, HDR, and smart features at a $500 Super Bowl savings, making it a phenomenal deal.

A nearly bezel-less screen with a great picture. And its price is only $20 more than it was during Cyber Monday.

OLED TVs offer the best picture available, with the highest contrast and darkest blacks. Which means they don’t come cheap. This is the lowest price we’ve seen for the 55-inch C9 — as low as we saw during Cyber Monday. A 65-inch and a massive 70-inch version are also on sale.


Although the B9 doesn’t have quite the same quality as the C9, the difference will be imperceptible for most people. And for some, size really does matter. The 55-inch model, which is still plenty of TV, is currently marked down to $1,200 at Walmart.

It’s last year’s model, but two months ago, that didn’t bother us at all. And it shouldn’t now, either, at nearly half off.

The 7 basically does the same job as the 8 series above, but with one fewer HDMI port and a refresh rate of 60 Hz instead of 120 Hz. Those numbers matter only if you you’re hooking up more than three components like cable boxes, streaming devices, and gaming consoles, or if you’re very bothered by getting a slight blur when things move quickly across the screen.

Sony makes great TVs, and the price typically reflects that. This 65-inch set is 55 percent off (that’s $100 cheaper than it was on Black Friday) and, like the Samsung QLED above, it has full-array backlighting for incredible contrast and clarity.

A good enough TV that comes loaded with Roku’s excellently designed interface for streaming — at a great price. You’re not going to find a 70-inch TV for less. And if you did, you wouldn’t want it.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

The Best Super Bowl TV Deals