Ask the Strategist: What’s the Best Makeup for 90-Year-Olds?
In our advice column,Ask the Strategist, we take yourmost burning shopping questionsand scour friends, call up experts, and draw from personal experience to answer them. As always, please comment with one of your own — we’re here to help.
QUESTION:Hello Editors at NYMag,
This summer, my 91-year-old grandmother spotted my lipstick (Revlon, Coral HD) and insisted on a tube of her own. As she approaches her 92nd birthday in October, I’d love to get her some cool-lady flattering makeup, but elderly women are rarely represented in beauty content.
I’m glad that there’s more out there about being “fabulous at 70,” but as life expectancies climb, there are many women who want to look “fabulous at 90” too! My grandmother lives in an assisted-living complex with many ladies who would probably love to learn a few new tips and tricks.
Is there any way you could pull in some beauty experts to make recommendations for products perfect for older ladies with super-delicate skin and excellent taste?
Included here: a pic of me and Grammy.
Thanks!
Laura
Hey, Laura,
Cute pic. My grandma lived until she was 94 and still went to the beauty parlor (parlah, as she would say), like, every week.
To get these grannys looking fresh, I reached out to Paul Gooch, a BAFTA-winning hair and makeup artist who has worked on films includingLes Miserables,Miss Peregrine’s Home for Peculiar Children(along with many other Tim Burton projects), andThe King’s Speech. Here’s what he had to say:
“To my knowledge, there are no companies that manufacture cosmetics specifically for women over 70. This is because rather than change products after a certain age, it is more beneficial to change application, technique, and product choice. The market is flooded with every conceivable texture and color of makeup so the choices are almost limitless, but having made up many older actresses during my 32 years as a makeup artist, here are some things I would suggest to help with application.”
New! You can now save this product for later.
“Firstly, look after your skin. Protect it from the sun and have regular facials. Always use moisturizer andeye creamsafter cleaning.Drink water regularly.”
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
“Choose a foundation that gives a little more color to your natural skin. This will help give back the often-lost skin color tone. Keep the foundation very light in application. Heavy bases build up in lines and wrinkles, especially around the delicate skin near the eyes. Once you have applied a light wash of base, you can apply heavier cover to any areas that need it. Laura Mercier does atinted-moisturizerrange that gives this light cover, and most brands make suitable concealers. Professionally I use a palette from Le Maquillage, which has 24 skin tones; it’s great for blemish cover and can be diluted to use as an overall base.”
New! You can now save this product for later.
New! You can now save this product for later.
“Cream blushers work really well on older skin. Apply these before powdering. Avoid overpowdering as this will also cause buildup in lines and wrinkles.”
New! You can now save this product for later.
“Avoid shimmery foundations and eye shadows. They can look ‘sweaty’ on older skin.An eye primerwill help the longevity ofeye shadows.”
New! You can now save this product for later.
New! You can now save this product for later.
“Consider having your eyelashes tinted. This makes for a very low-maintenance makeup regime and avoids mascara smudging under the eyes. Also, it can be difficult to apply mascara if you struggle to see without glasses. Eyelash extensions are a small miracle in the makeup world and are becoming increasingly popular. This is a technique whereby single hairs are added to each of your natural lashes to increase the length and volume. There can be a tendency to overdo these, which I think looks fake and trashy. Less is more.
“For sparse eyebrows, the technique of microblading has become popular, but if you don’t want this semi-permanent enhancement, simply fill and extend your brows witha suitable shade of browneye shadow using a brush or alight application of brow pencil.”
New! You can now save this product for later.
“Keep to the more matte ranges of lipstick. Glossy products will bleed into lip lines. However the use oflip primersorlip pencilscan help minimize this. M.A.C does a terrific range of all lip color, eye shadow, and blush. DHC asuperb felt-pen-style fine eye liner.”
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
“Purchase a good-quality set of makeup brushes from a professional makeup store and, if you don’t already possess one,buy a strong magnifying mirror. All of this will help with your makeup application and stray-hair removal.”
New! You can now save this product for later.
New! You can now save this product for later.
Paul put together a pretty extensive list, but I also checked in with Ashley Weatherford, a beauty editor over at the Cut, and she had a few suggestions, too: Covergirl’s collaboration with Olay, calledSimply Ageless Foundation, was marketed for older skin (although Ellen Degeneres was the spokesperson, so notthatold). Ashley also suggestsDior Capture TotaleandLancôme’s lifting foundation.
New! You can now save this product for later.
New! You can now save this product for later.
