10 Things That’ll Almost Definitely Sell Out: From Apotheke to Susan Alexandra
For this week’s “Don’t Dillydally,” we’ve surfaced a range of new things we’re sure will sell out, including a slimmed-down Owala water bottle, some juicy citrus hair clips, and Naturium’s new barrier-repair serum.
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Glossier just expanded its product line with a new collection of Cloud Paint bronzers. There are five shades, ranging from deep neutral to golden tan, and much like the brand’s signature Cloud Paint blushes, the seamless, buildable gel-cream formula easily sheers out for a warm, natural finish.
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Susan Alexandra teamed up with Vans to give a glittery spring makeover to two of the shoe brand’s familiar silhouettes. While the beaded green sneakers have already sold out, this very Barbie-core sneaker–mary jane hybrid is still available in most sizes.
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Owala, the Strategist staff’s favorite water bottle of the moment, just released a new design. The FreeSip Twist has the same beloved spout and hidden straw, but with a much sleeker profile and a carry loop that makes it a convenient travel companion.
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If winter weather is wreaking havoc on your skin, clean-beauty brand Monastery, founded by celebrity aesthetician Athena Hewett, just launched the Universal Balm. The ultrahydrating formula includes neroli, mango butter, and black pepper for their nourishing and anti-inflammatory properties.
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Accessories brand Jenny Lemons just launched a new collection of kitschy citrus hair claws. From zesty oranges to tangy lemons, they’re sure to add a little pick-me-up to your ’do.
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Skin barriers are the topic du jour in the beauty world, and the latest offering that promises to repair and restore is from Strat-favorite brand Naturium, whose new Barrier Bounce formula includes squalene, urea, and a ceramide complex to brighten, plump, and hydrate your skin.
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Hill House Home just dropped its spring collection, and while there are plenty of floral Nap Dresses on offer, it’s this swingy, fit-and-flare minidress in a navy polka dot that has me ready to wake up and head to a Sunday plein air brunch.
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Calling all bow girls: Nail brand Deco Beauty, known for its on-trend, non-fussy nail stickers, just dropped a new design that’s aptly named Coquette. The set includes swans, stars, and strawberries galore for adorning your manicure.
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Statusy candle brand Apotheke just released its first-ever extension of its best-selling Charcoal scent. Charcoal Rouge has notes of damask rose and crushed geranium leaf, as well as spicy elemi resin and hints of lemon. It’s available as a reed diffuser as well, but the candle is worth picking up purely for its rich burgundy color.
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In conjunction with the announcement of her new album, Deeper Well, Kacey Musgraves also dropped a capsule collection of merch comprising two sweatshirts, a T-shirt, and a sweater-vest, all in a coordinating cream-and-sage-green color palette. The pieces are available for preorder now, with shipping slated to begin in mid-March.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
