What Odele Co-Founder Lindsay Holden Buys at the Drugstore

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Here at the Strategist, we love hearing about everyday stuff that actually works. That line of thinking extends to thedrugstorebeauty products in ourmedicine cabinets,shower caddies, andmakeup bags. In our series “Beauty Aisle,” we talk to folks in the beauty industry — aestheticians, hairstylists, makeup artists, dermatologists, and the like — about the go-to affordable products they keep stocked. For this installment, Strategist beauty writer Krista Bennett DeMaio chatted withOdeleco-founder Lindsay Holden about the drugstore products she loves.
A lightweight sunscreen

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When this French pharmacysunscreenbecame accessible in the States, my dermatologist told me about it and that it has both UVA and UVB protection. I’ve been super loyal to it ever since. It’s light and layerable. It works with whatever you apply next.
A floss like no other

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Cocofloss
A family skin-care staple

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This was made with dermatologists from the Mayo Clinic. It’s super-effectivehydrationfor all over. It’s inexpensive, too, which is great when you have a lot of bodies in your house. It’s good in the winter fordry skinand also in summer after you’ve been out in the sun. I use it when I get out of the shower to seal in moisture.
An all-over face balm

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It’s fabulous! It reminds me of another balm that sells for three times the price. You can use it oncheeks, lips, and eyes when you need a little flush. It helps me feel more alive and put-together. I love that it’s creamy and buildable, and it has a bit of a shine to it.

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I use all things Odele hair, but this is the one that’s in my cart most frequently because my husband and son use it too. It cleanses well and it plumps up your strands too. It has some great actives in it — rosemary, biotin, ginger, and peppermint.
An excellent skin hydrator

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My daughter is usually taking stuff from me, but I took this from her. It’s really slick. It’s a fun, gel-ish texture, but it absorbs really quickly. It has a lot of good stuff in it:peptides,niacinamide,hyaluronic acid. It hydrates and plumps skin.
A use-everywhere ointment

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I’m packing up my kids for camp right now, and I bought every size and shape of Aquaphor. We use it all over — chapped hands, lips,chafing. It’s that go-to for 90 percent of our ailments. It’s magic.
A daily defense

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This is a greatsupplement,especially when someone’s a bit under the weather. It’s an easy way to get your vitamins like C, B, and D. It has so much good stuff in it, includingelectrolytes, which is good when it’s 100 degrees outside.
A moisturizing cleanser

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I’m super sensitive to scents in facial care. This isfragrance-free. It’s a gentle, effective cleanser. I buy the smaller size because a little goes a long way, and it’s great for travel.
A skin-cleaning cloth

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I don’t buy these all the time, but when I do, it’s a treat. They’re basically paper towels for your face, but my skin just feels extracleanand clear. I use one when I’m done washing my face instead of the washcloth that my kids may have just used to wipe their hands or my husband used to wipe down the counter. I didn’t expect these to make a difference, but I really think they do.
More expert drugstore beauty picks

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Nurse injector Vanessa Lee says this gives her glossy hair, as if she had a keratin treatment.

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Hairstylist Ursula Stephen says it's good for detangling and prepping textured hair.

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Makeup artist Scott Barnes says NYX is killing it with its lip oils.
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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.




