I’m Tracking All the Best Non–Prime Day Deals

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October Prime Dayis here. To find the best deals in every category, follow all ofour Prime Day coverage.
Round two ofAmazon Prime Dayhas arrived; accordingly, we’re keeping close tabs on all the sales and discounts in our extensive coverage of the bestPrime Day deals. That said, if you’d rather spend your dollars elsewhere, or if you’re just a savvy shopper who likes to browse around,plentyof other retailers have hopped on the sales train.
I’ve scoured the internet for the best Prime Day alternative sales, from big competitors like Target and Best Buy to Strategist-beloved brands like Brooklinen and Graza; below, I’ve organized each retailer alphabetically and noted, if possible, when the sale is slated to end. I’ll be updating this article regularly, so check back often to see what else is being marked down right now. And to make sure you don’t miss a single good sale in the future, sign up for ouremail newsletter.
Deals I personally think are the best
There are lots of deals on this list, but these are the ones I’m eyeing for my own cart. Nothing feels more fall than a pair of knee-high riding boots, and these leather ones from Lands’ End are particularly handsome. I’m also feeling pretty tempted by Gap’s CashSoft sweaters, which Strategist writerBrenley Goertzencalls “so comfortable and gentle on your skin” — lots of the CashSoft line is currently half off. And, finally, a bag of popcorn lasts about two hours in my household, so I’ll be stocking up on Graza’s collaboration with artisanal-popcorn-maker BjornQorn, which is discounted as part of the olive-oil brand’s sitewide sale.
Alpine
Alpine — maker of our favoriteearplugs for sleep— is currently offering up to 20 percent off sitewide during its Big Deal Days event, with lots of different models designed for travel, parties, and focus.
American Girl
Through October 8, American Girl’s Star Deals sale is offering up to 50 percent off dolls, clothes, and accessories.
Away
Until October 8, take up to 20 percent off select bags, luggage, and other travel essentials during Away’s Get Away Days Sale.
Backcountry
Backcountry’s flash sale is on now and ends on October 8, so if you’re planning a fall backpacking trip, you can save up to 70 percent on outdoor gear and apparel.
Best Buy
Best Buy’s Techtober sale runs through October 12 with markdowns on personal devices, appliances, wearable tech, and more.
Brooklinen
Through October 8, Brooklinen is offering 15 percent off sitewide. We especially recommend the brand’scozy Super-Plush robeand lightweightlinen sheets.
Buffy
Buffy sells some our favorite sleep gear, including anextra-long body pillowand acloudlike comforter. Right now, the brand is taking 20 percent off sitewide plus 30 percent off sets.
Burrow
You can save up to 35 percent sitewide at Burrow, including on sofas, tables, and outdoor seating.
Calpak
Calpak’s Anniversary Sale runs until October 10 with up to 50 percent off select items and 15 percent off sitewide — which means now’s a good time to browse the brand’s packing cubes, backpacks, and more ahead of holiday travel season.
Casper
At Casper’s Friends & Family Sale, which goes until October 21, take up to 25 percent off on mattresses — the brand makes one ofour favorite all-foam mattresses— and up to 30 percent off on everything else, such as bedding, pillows and robes.
The Company Store
The Company Store’s Friends & Family Event runs until October 26; the brand is offering 40 percent off best sellers and 25 percent off almost everything else with the code COMFORT25.

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Gap
You can take up to 60 percent off fall essentials at Gap’s Long Weekend event, which runs through October 13.
Graza
Take 20.74 percent off sitewide during Graza’s Friendsgiving Sale, from do-everythingolive oilto a fun popcorn collaboration with BjornQorn.
Hanna Andersson
Everything at Hanna Andersson is 40 percent off during its Friends and Family Sale, so now’s the time to snag some cute kids’ clothes and pajamas.
The Home Depot
If you’re a Halloween head, lots of spooky décor is marked down at Home Depot right now. (Unfortunately Skelly, the infamous12-foot skeleton, is not on sale, but his pet cat is!)
J.Crew
Use the code BIGSALE to snag an extra 60 percent off sale styles atJ.Crew’s Fall Event. There is lots of autumn-ready apparel, from cozy sweaters to crisp cotton button-ups.
Lalo
Through October 11, use the code FALLPRIME to save 20 percent off sitewide on mealtime, bath-time, and playtime favorites from stylish kids’ brand Lalo.
Lands’ End
Through October 14, Lands’ End is offering 40 percent off sitewide and 70 percent off sale and clearance items. There are lots of fall-ready offerings, from classic rugby shirts to corduroy trousers.
Levi’s
Levi’s is taking 30 percent off select styles and an extra 40 percent off sale styles through October 8.
Lo & Sons
Lo & Sons is offering up to 40 percent off select travel-ready best sellers during its Fall Sale, from casual cross-bodies to overnight weekenders.
Lululemon
Lots of new leggings, tank tops, and joggers have just been added to Lululemon’s We Made Too Much sale.
Macy’s
Macy’s Star Deals Week is offering 40 to 60 percent off across categories like home, fashion, and beauty.
Madewell
Sale items are discounted even more steeply at Madewell’s End of Season Event, with select styles getting an extra 50 percent off using the code LONGWEEKEND.
Misen
Through October 14, use code BIGFALL20 to get 20 percent off at Misen; Strategist kitchen and dining writer Emma Wartzman calls the brand’scarbon nonstick pana “breakthrough.”
Nordstrom
While Nordstrom’s annual Beauty Sale and End of Season sales don’t begin until later this month, there’s plenty of heavily marked down men’s, women’s, and kid’s fashion, as well as home decor, to get started on.
Rugs USA
Save up to 70 percent off sitewide at Rugs USA, home to lots of Strategist-approvedwool, cotton, and jute rugs.
Sur La Table
Lots of kitchen essentials are up to 60 percent off during Sur La Table’s Cyber Fall Flash Sale, including favorites from Staub and Breville.
Target
Target Circle Week runs until October 11 with up to 50 percent off sitewide on apparel, home goods, toys, beauty, and more.

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Walmart
Until October 12, Walmart is offering up to 50 percent off across categories like toys, tech, and kitchen.
Wayfair
Wayfair’s 72-Hour Clearout Sale includes up to 60 percent off across categories like area rugs, home décor, lighting, and furniture.
Williams Sonoma
At Williams Sonoma, take up to 50 percent off tried-and-true kitchen brands like Le Creuset and Zwilling, plus an extra 20 percent off clearance.
Yoto
Yoto’s Fall Flash Sale is offering 20 percent off players and 15 percent off cards for 48 hours only.
More Prime Day Deals
- 50 Pairs of Comfy Shoes on Sale This Month From Camper, Hoka, and More
- Just 45 Pairs of Comfy, On-Sale Shoes From Rothy’s, Keen, and More
- This May Be Your Last Chance to Get OG Everlane on Sale
- I Found $16 Old Navy Bikinis and $25 Aerie One-Pieces
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.




































































































