Welcome to the Strategist, a site for helping you shop the internet. It is written by journalists (not robots), and is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Our goal first and foremost is to help you find the best version of whatever it is you are looking to buy, while introducing you to the stuff (a Japanese nail clipper that cuts with the precision of a Santoku knife, for instance) that you didn’t know you needed. We’ll test things ourselves; we’ll call up 40 interior designers to find the best-looking and most comfortable couch under $2,000; we’ll investigate how a certain coat from a certain retailer became a nationwide phenomenon; we’ll write odes to products that we’d happily do an infomercial for; and we’ll ask Anwar Hadid about his favorite hand soap. To give you a taste of what we do, here are some of our favorite things for the kitchen.
A Ladle That Makes Every Bowl of Soup a Little Cuter
These Absorbent Swedish Dishcloths Got Me Off Paper Towels for Good
I Sip My Iced Coffee from These Stylish (Ecofriendly) Straws
A Less-expensive (and Lighter) Enameled Dutch Oven
Our managing editor, Maxine Builder, tested a bunch of Dutch ovens to find one that rivals a Le Creuset. She concluded that this Danish-designed one “comes the closest to hitting all of the same marks” in terms of performance, but is noticeably lighter in weight. Read more here.
Space-Saving Measuring Cups That’ll Add Some Kitsch to a Kitchen
A set of nesting measuring cups that will save you space and doll up your kitchen. Read more here.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.