There’s Never Been a Better Price on the Best TV

By , a senior writer at the Strategist covering appliances and men's style. He was formerly a deputy editor at Wirecutter.

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I recently made the case that last year’s mid-range LG OLED TV is the one to buy, irrespective of the actual calendar year, because having an extra $500-plus in one’s checking account is more noticeable for most people than a 3 percent improvement in brightness levels. Today, that TV is the 2024 LG C4, now on sale for Memorial Day, starting at just under $800 for the 42-inch model.

LG OLED Evo C4 Series Smart TV - 2024 - 65-Inch
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All sizes are on sale, but the best deal is for the 65-inch version, which, at $1,299.99, costs an astonishing $1,000 less than its 2025 counterpart. The 55-inch version I have is $1,197, which is still $200 less than it was a couple of weeks ago, but not nearly as impressive.

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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.

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