17 TikTok-Famous Beauty Products That Are Actually Worth Buying, According to TikTokers

This scrub, formulated to tackle keratosis pilaris (also known as chicken skin), is all over TikTok — even though, at $28, it’s one of the pricier items on the list. TikTokerKaylalikes that the glycolic and lactic acid help loosen skin that congests hair follicles and pores. “I use it for so many things! I fighthyperpigmentationeverywhere (underarms, knees, elbows, strawberry legs), so it’s nice to have a product that I can get multiple uses out of.”Gisele,Andrea,Shannon, andCandaceswear by it, too.

TikTok tippedPriscilla Alaniz— andmillions of other people— off to Magic Shaving Powder, an under-$10depilatorythat’s been around since 1964 and gotten a new audience thanks to the app. “I’d seen it several times at the store but never paid attention to it,” she says. “My hair is very thick, so the typical ‘female’ products weren’t cutting it for now. But this leaves my skin smooth, and it exfoliates.”It’s worth noting that this is not a shaving cream — like other depilatories, this contains a chemical that literally strips the hair from your skin.

The cleverness of Venus’s waterless razor is obvious (it’swaterless!), but that hasn’t stopped the product fromgoingviralon TikTok.Lexie Magnus, whose video about the razor has more than 100,000 likes, says it really is “the best invention ever.” She likes that it can be used on the go, and has even shaved in the car: Just “open the door and pour water over the blades,” she says. Each razor’s handle holds enough gel for two uses, and, Lexie notes, “it doesn’t run out as quickly as you’d think, so squeeze a good amount of it out to avoid razor burn.”

A lot of the beauty products hyped on TikTok don’t actually work, asmany #fail videos show. This goopy cleanser is an exception. After seeing the jelly on the app,Careenwas intrigued, if skeptical. “I thought the quality would be horrible because it’s a dollar,” she says, but the formula turned out to be great. And a little goes a long way, she says: “You think you’d have to use a lot, but you don’t — it suds up.” The jelly is exactly one buck at Dollar Tree, according to commenters, but it’ll cost you a little more than that online. Either way, it’s cheaper than Lush’s Conga, another TikTok famous “shower jelly.”

To supercharge the AHA scrubbing — without harming your skin — TikTokerKaelynuses an exfoliating glove, which is a favorite product among#showertok, a popular hashtag that’s exactly what it sounds like. The appeal, Kaelyn explains, is that “you can literally see the dead skin coming off,” adding that it leaves your skin baby soft. “I love exfoliation, because KP is a buildup of keratin on the skin, and these cloths make the scrubs really effective,” she says.

Kaylafollows up her AHA with thisgritty sugar scrub. “I used to be a huge coffee-scrub fan — who doesn’t love that smell? — but I learned about microtears, and it didn’t take long for me to switch to something more gentle,” she says, and this one came recommended by fellow TikTokers. (The#TreeHuttag has more than 6 million views.) The brand has frequent “scent drops,” but from the comments onLeek’s popular post, coconut lime and mango are favorites.

“My face is so oily, you could point a flashlight on it and the shine would light up a room,” saysKaivalya “Kiki” Gorla, whose TikTok featuring Revlon’s Oil-Absorbing Volcanic Roller has 100,000-plus likes. “Whilesomeoil is picked up by those absorption sheets, the rest can get pushed into your pores,” she explains, plus they’re single-use. This little invention appears to soak up every last drop of oil, and it’s reusable. “All you have to do is wash it with soap and water, so it’s better for the environment,” Kiki adds.

With salons closed this spring, at-home#browlaminationclips spiked on TikTok. This microblading alternative, which is actually marketed as a lash-lift kit, chemically straightens each brow hair and sets them in a shape you create with a clean mascara wand, giving the illusion of fullness in a noninvasive way. TikTokerAshwatched a few videos “and just winged it,” she says. The treatment can last up to a month, so Ash suggests practicing shaping your brows withbody lotionfirst; once you start, you have to move pretty fast. She was impressed with the results: “I have alotof really thick brow hair, and it lasted for three weeks.”

Another popular brow product (that’s actually not a brow product) isJust for Men Beard and Mustache Dye, which astute TikTokers discovered works on more than five o’clock shadows. AfterHannahshowed off her new darker, fuller brows, courtesy of Just for Men, the trick made the rounds on TikTok. “Don’t use the brush that comes with it. Use a pointed eye-shadow brush instead,” she advises. “It helps you stay inside the lines.” But even if you mess up, Hannah points out that semi-permanent dye will fade over a few weeks.

Contouring one’s face with self-tanner is quite the trend on TikTok —#selftannercontourhas more than a million views — but results vary. Inspired byBritt’s impressive tutorial, fellow TikToker Tressa tried the trick …unsuccessfully. Her advice: “Invest in theLoving Tan foamBritt used. I usedJergens, the cheapest tanner you could buy, and it shows,” she says. “Also, blend that shit!”

There’s no shortage of zit stickers on the market, butHero Cosmetics Mighty Patchesare perhaps the mostTikTok famous. When they showed up on beauty bloggerSabrina Molu’s “For You” page, she was wasn’t convinced, having already been disappointed by anotherTikTok recommendation, Nexcare’s acne-absorbing covers. But the thousands of comments promised her that Hero’s patches would be great — and the comments didn’t lie, she reports. “They’re cheaper than other brands and they’re thin enough that I can put them along my nose or on my hairline withoutkillingwhen I take them off,” she says.

Lemonhead glitter has been worn by everyone from Beyoncé to the cast ofHBO’sEuphoria; no surprise that it’s also a favorite of TikTokers, too.Dashafirst discovered it on the app —#lemonheadlahas more than 6 million views — and now she swears by it. “Lemonhead LAcomes off more easily than regular glitter, which I had to remove from my face with duct tape,” she says. Dasha recommends theicy lavender Houdini glitteron bare eyelids.

“Oh my gosh, absolutely, yes, yes, and yes,” says TikTokerIsabellaaboute.l.f. Cosmetics Camo Concealerin her video about the best Target beauty buys, which has 400,000 likes. According to TikTokers, it’s a worthy dupe for Tarte’s Shape Tape concealer, which, at $27, costs more than four times e.l.f.’s formula. And it lives up to the hype:Kallie, a performing-arts student, says the stuff works beautifully “to cover up my dark under-eyes and any problem areas.”

Kalliesays she’s “still not over the hype ofPhysician’s Formula Butter Bronzer,” a product that’s beenalloverTikTok. Beauty influencers love the drugstore formula, promising that it’s as good as Benefit’s beloved Hoola bronzer, yet costs half the price. According to one TikTok commenter, it “wouldn’t be a must-have bronzer video without Physician’s Formula.” Another agrees, saying, “These bronzers have been a holy grail for me for a while.”

Although Glossier has themillennial mascara marketcornered, Gen Z appears to favor drugstore staple L’Oréal. “Mascara is a must, and I’m a die-hard fan of theL’Oréal Voluminous Original Mascara,” says 18-year-old influencerAmelie.Maham’s commentersheaped on the praise: “Phew! I thought I was weird for thinking L’Oréal mascara made my eyelashes look better than the high-end ones I’ve tried, like Diorshow,” says one fan. “That is the best mascara I have owned, and I’ve never looked back,” adds another. (It’s also a top pick of manymakeup artistswe’ve spoken to in the past, for what it’s worth.)

TikTokerVeronikasays the weirdest and best product she’s bought after seeing it on the app was this shampoo brush. Scalp health is a surprisingly big thing on the app — thehashtaghas more than 16 million views — and this $7 find is a favorite. It “massages your scalp while you’re washing your hair,” she says, adding that “it’s almost like going to the salon for a blowout.”

This hair dryer has gonewidely viralon the internet (in fact, it’s the most reviewed beauty product on Amazon), and TikTok is no exception. TikTokerKatesays she learned how to use the tool to style her hair, after coming across videos on her “For You” page, and it “changed her entire life.”Her own videoabout the gadget has almost 100,000 likes, and the#revlonhairdryerbrushhashtag has 15 million views.