What Fragrance Founder Rosie Jane Johnston Buys at the Drugstore

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Photo-Illustration: The Strategist; Photos: Dawn DiCarlo, Retailers

Here at the Strategist, we love hearing about everyday stuff that actually works. That line of thinking extends to thedrugstorebeauty products in ourmedicine cabinets,shower caddies, andmakeup bags. In our series “Beauty Aisle,” we talk to folks in the beauty industry — aestheticians, hairstylists, makeup artists, dermatologists, and the like — about the go-to affordable products they keep stocked. For this installment, Strategist writerArielle Avilachatted withRosie Jane Johnston, founder of fine fragrance and clean beauty brandBy/Rosie Jane(whose current obsession is theWhite Tee Body and Hair Mist), about the drugstore products she loves.

The ointment she uses head-to-toe

Aquaphor Healing Ointment, 7 Oz.
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I discovered this when I had babies, which is how I think a lot of people first come across it. It’s popular in those starterbaby kits. My eldest is 19, so I’ve been using this product for almost 20 years. I thought it was like Vaseline and then realized it absolutely is not. I used it as adiaper-rash cream. This one would clear up diaper rash in one night. That’s how I fell so in love with it. Then, in beauty I use it for lips, skin just everything. I put it on my eyelashes, eyebrows. This is probably too much information: I use it on my feet at night. I get terribly dry, cracked heels, and I apply this, put a sock over my feet, and it’s lights out. I am obsessed with this product. They don’t sell it in Australia, or at least it’s really hard to find. My sister has two babies, so I buy her the giant family-size tubs every time I go. There must be some secret ingredient in there that makes it just the best.

The razors she and her daughters use …

Billie Razor
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I think I discovered them through their original marketing campaign. I thought it was so genius when they were actually showing people with hair in their ads. They’re just easy, goodrazors. I use them, and my 16-year-old and 19-year-old use them. They have a good recycling program, too, which I really appreciate.

… and the mascara she picked up from her daughter

L’Oréal Paris Telescopic Original Lengthening Mascara
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My oldest daughter introduced me to this, and I haven’t turned back since. We were away, and I had forgotten my usualmascara, and she let me use hers. I was like, “Is this for real?” The applicator really separates the lashes, so you’re fully coating each one. It’s such a thin little brush that you can get right down to the very root, and it doesn’t get clumpy. It also lengthens and doesn’t drop at all. That’s one of the things that bothers me sometimes about a lot of clean mascaras: It starts to shed, so you get this little darkening under the eyes. But not L’Oréal, not this one! Sometimes you just have to have a little bit of everything.

Her K-beauty moisturizer

Illiyoon Ceramide Ato Concentrate Cream
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This to me is a little bit like Aquaphor in the sense that it’s so multipurpose. It’s more of a recent discovery. I love that it’s fragrance free. Strangely, as a fragrance person, I don’t want fragrance in every product, especially stuff that I’m putting on my face. I love simplicity and effectiveness, and it’s affordable. Illiyoon is obviouslyKorean skin care, but that’s what they do so well, right? This is very simple, not overcomplicated, not heavily fragranced, and works.

Her beach-wave routine

Kristin Ess Dry Finish Working Texture Spray
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Kristin Ess Style Assist Blow Dry Mist
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I am a hair-product junkie. I have fine hair and lots of it. I wash my hair only about once a week max.Dry shampoothe rest of the time. Whenever I do wash my hair, I tend to blow-dry it and apply some air-dry mousse and texturizing spray. It kind of gives me that beachy feel with a little bit of grit. I’m definitely a lazy groomer, but this works for me. I love how affordable these products are. The brand that I was using before was just so expensive, and I go through hair stuff fast. It’s not like I’m using just a little bit. The accessibility of Kristin Ess is great, and there was zero drop in quality.

Her warm-toned pink blush

Pixi On-the-Glow Blush
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I love the pink of this. I get Fleur. It’s very warm and doesn’t go on cool. As a redhead, I tend to sit in that warm area. It’s also enormous. I think I’ve only ever bought two, because they last forever. It’s easy, I take it everywhere with me. I just love it.

Her no-nonsense dry brush

EcoTools Dry Body Brush
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I’m a dry-brusher. I have been for a while. I think I had the very expensive version of this, like we all did. There’s no need for all that. EcoTools just does it so well. They make it out of recycled bristles, they’re so eco-conscious and affordable. That’s what I love about them.

More expert drugstore picks

CoverGirl Lash Blast Volume Waterproof Mascara
Very Good Deal
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$9
$13now 31% off

"It’s reliable, and it gives me just enough definition without looking overly done for daytime."

Neutrogena Rapid Repair Retinol Renewal Serum
Very Good Deal
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$19
$28now 32% off

"It’s a gentle formulation that’s good even for people with sensitive skin."

Miss Jessie's Pillow Soft Curls - 8.5 Oz.
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$20

"When the twists come out, they stay. When I use it, I feel like my hair has a softness to it."

Physicians Formula Butter Glow & Go Multiuse Stick
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$15
$17now 12% off

"I look awake and a little prettier in two minutes."

Eucerin Original Healing Lotion
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$15

"What it does is it flashes back at the camera. It has this glass, almost a latexlike finish."

Maybelline Ink Crayon - Own Your Empire
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$10
$13now 23% off

"The best thing about it is it doesn’t feather. It doesn’t smudge."

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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.

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