New Toys Alert: Seasonal Jellycats and Scary Labubus
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As the site’s resident toy expert — I’m the writer behindthe Strategist’s “Toy Store”andgifts for every age— I get an early look at the latest and greatest new toys, often before they hit store shelves. There are dozens of new releases every month, so leading into the 2025 holiday season, I’ll be doing a toycentric edition of “Don’t Dillydally.” Here, the launches I’m particularly excited about right now, including holiday-themed Squishmallows skin care, Clixo dinosaurs, and Pop Mart’s latest series of blind-box toys (which happens to feature Labubu).
The “Why So Serious” collection launches on October 9 — tonight! — at 10 p.m. ET. There are six products, including acircus-tent Labubu mug, a newCrybaby vinyl plush, a furryLabubu candy pouch(perfect for anyonedressing up as a Labubu for Halloween), and ablind-box series often characterswith two secrets and two possible Labubus. The collection is predicted to sell out just as quickly asother Labubu series. But my contact at Pop Mart says the company will be restocking. So if you miss out tonight, don’t despair.
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Gabby’s Dollhouse: The Moviemerch
TheGabby’s Dollhousemovie — out now with Kristen Wiig starring as the villain — has spawned all sorts of licensed toys, including a set of cat ears just like Gabby’s that play sounds, light up, and interact with the newinteractive Dollhouse. There are also a few LEGO sets, my favorite of which has an under-the-sea theme and features Gabby as a mermaid.
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Clixo’s newest pack comes with all the bendy magnetic pieces (54 in total) needed to build a pterodactyl, a T. rex,a triceratops, and more. The pieces are printed with scaly textures and shaped specifically to create hinged jaws and clawed feet.
As the great tween skincare awakening continues, TONYMOLY and Squishmallows have addeda colorful new Advent calendarto their ongoing collaboration, along with aholiday hand creamsand fuzzy animal headbands that would all make fabulousstocking stuffers.
It’s hard to keep track of all theJellycatlaunches. In addition to theHalloween collection, there’s atin of sardines, amole, apebble, and alemming. But my favorite new releases are the winter ones, including a puffer mitten, a snowflake, and a snow globe that looks ready to take up residence on a mantel somewhere.
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The original Bitzee is an interactive digital pet housed inside a case that looks like a ring box. Sincethe first Bitzee launched in 2023, there have been a number of iterations, likeStitchandHarry Potter. But this new version is a sphere that houses a rambunctious hamster. You can feed it treats, pet it, exercise it on a hamster wheel, and more.
We still have to wait for the next installment of theBratz xMean Girlscollection — the first doll in the new series,“Spring Fling” Regina, dropped today, withJanisandCadycoming up next on October 16 and October 23. But in the meantime, you can get your hands on the very stylishBratz x Hello Kittyseries, featuringYasmin,Jade, andCloe. Yasmin comes with a Hello Kitty–shaped purse and headphones with a red bow; Jade has a Hello Kitty sailor hat; and Cloe has a red bow-shaped purse and Hello Kitty earrings.
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