The Amazon Coat Now Comes in Red, and Other Pertinent Updates
Save this article to read it later.
Find this story in your account’s‘Saved for Later’section.
Comment
Two years ago, we posteda storyabout a small, but growing, trend on the Upper East Side of Manhattan: Legions of women — fancy women! — were buying a cheap, army-green winter jacket on Amazon, by a Chinese company that otherwise sold wall-mounted tables and storage cabinets. A lot has changed in those two years. For one, the coatwent viral, both online and in real life: It became difficult to walk five blocks without seeing at least as many coats. The price went up from just under $100 to $140, and thenback down(in some colors) to $110. AnInstagram accountwas created, tracking where the coat was popping up across the world. (Australia! Taiwan! London!) At least one owner discarded their Orolay when, after a pilates class, she was unable to figure out which coat on the rack was hers (there were four); she wrote about the experience forthe Post. Orolay madea lot of money— they estimated they’d make some $40 million in 2019 (70% through Amazon) — and went through something of a brand pivot. Gone from their site are the folding chairs and cabinets. They’ve become bona fide Winter-Coat Retailers, with a slightly Adidas-esque logo and, on their site, a bevy of pictures of women in puffy coats, against pictures of snowy mountains and chilly cityscapes. Below: some other, while perhaps not front-page-worthy,still important Amazon-coat-related updates from the past year.
New styles were released
Including one — rather cool —color-blockcoat, a genuinely nice puffer, and one that’s slightlyNorma Kamali–sleeping-bag-esque. Orolay also added a new color to the original style (bright red). It almost immediately sold out, but they’ve since restocked.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
They also released a men’s version
New! You can now save this product for later.
It comes in black, “oyster gray,” khaki, and army green, and features the brand’s new logo prominently on the chest.
Then a children’s version arrived
New! You can now save this product for later.
Orolay Girls’ Hooded Down Coat Quilted Puffer Jacket
It has the same multi-pockets, side zippers, and artificial lamb-lined hood as the original. “It will be attractive when you wear the same coat as your girls,” reads the description.
Two brands created Amazon Coat-esque jackets
New! You can now save this product for later.
Sam Edelman’s $139 “Faux Shearling-Lined Puffer Coat” has a similarfaux-fur lined hood, blocky pockets, and boxy fit. It comes in non-Amazon coat colors, likeyellowandwhite.
New! You can now save this product for later.
And J.Crew’s Chateau Puffer Jacket has Amazon Coat-esque paneling and a surplus of pockets.
A robust resale market emerged
The average price onEbayfor the Amazon coat is about $60 (there are about 400 listed on the site, at the moment); over onPoshmark, the average price is a little higher, around $95.
Everyone is guessing at what the “Next Amazon Coat” might be
And those guesses are not restricted to jackets. “This Wedding Guest Dress Is the New Amazon Coat,” reads the headline of one PureWow article. CNN argues the coat’s successor is “the Amazon nightgown dress,” an “easy breezy” dress that gives off “major bohemian vibes.”Peopleasserted that a $32 Prettygarden teddy-bear-coat knockoff has “serious viral Amazon Coat Potential,” andGlamourwondered if a pair of $28 wide-leg pants worn by Eva Chen might be it. Our feeling on the matter? No such “next” exists.
Oprah became a fan
She put it on her annual “Oprah’s Favorite Things” list, writing: “It’s flattering, warm, comes in sizes up to 5X, has adjustable side zips, and costs way less than it appears.” Wowza.
The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
