In an age of texts, Slacks, and WhatsApps, a handwritten note on nice paper has a special permanence. For situations that require sitting down and writing a letter or a thank-you, decent-looking stationery can go a long way. And if you’re going to invest in stationery, you might as well personalize it with your name, monogram, or even a custom, illustrated portrait. To find the best stationery for expressing yourself, we asked six designers, authors, and paper connoisseurs for their favorites. Their picks below range from the formal and traditional to the unusual and modern.
Nearly every paper and design pro we spoke with mentioned the two-centuries old Crane & Co. Adrian Gilling, associate creative director at Zero Studios, calls the brand “a staple that’s spanned generations,” and says, “I’m always confident they’ll have what I need to make a great impression.” Sarah Schwartz, editor-in-chief of Stationery Trends magazine and editor at the Paper Chronicles, likes their flat, ecru correspondence cards, which she finds to have the right mix of the traditional and the casual. “If you think about how it’s going to look in the mail, it’s going to be smaller than a business envelope but bigger than a traditional card so it just kind of stands out,” she says. “It’s distinctive yet not showy.”
Like Gilling, Margaret Shepherd, calligrapher and author of The Art of the Handwritten Note, agrees that “you never can go wrong picking out something from Crane,” but that doesn’t mean the stationery has to feel stiff. Schwartz notes that Crane is under new ownership as of last year and says, “They’re sort of reinvigorating their brand. They’re keeping it just as classic but they’re giving it a bit more of a modern edge.” With a hot pink envelope liner and lowercase monogram, this card set puts a new twist on a traditional look.
While Elisa Maezono, design director at Franklyn studio says that “personalized stationery specifically feels old-fashioned in a way that note cards and beautiful paper products in general do not,” she does like designer Alissa Bell’s “fresher take” on the classics. With a notched corner and text-color options like mauve and cool gray, these note cards feel clean and modern.
Another newer brand putting its own spin on traditional designs, Los Angeles–based Sugar Paper mixes elegant borders with playful envelope-liner patterns like buffalo-check plaid or splatter dots. “Sugar Paper takes its cues from simple, classic designs but does so in a way that always comes across as current,” says Gilling. “I know my notes will always read as personal, yet proper.”
If Crane represents the old guard of stationery, then Rifle Paper Co. is the new wave. Schwartz says founder Anna Bond’s “drawing style is iconic enough that people recognize it, but still sort of whimsical and quirky.” Chelsea Atwell, partner and associate creative director at Zero Studios, says, “I’ve always been drawn to their floral prints and whimsical style. The color palettes are beautiful and there are lots of options to choose from to suit your style.” As her own mother was a florist, Atwell says, “Sending a note on Rifle personalized stationery makes me feel like I’m sending a little part of myself,” whether it’s with their bright blooms or their darker botanicals.
If your name and monogram isn’t enough personalization for you, Rifle Paper Co. will also create a custom portrait of you for your stationery. Schwartz says it’s “probably the coolest thing you can possibly get.” For a less steep fee, Rifle offers semi-custom portraits that can be designed from a template of hair, face, and clothing options.