On-Sale Airwraps, Half-Off Tom Ford: The Best New Year Beauty Sales
Save this article to read it later.
Find this story in your account’s‘Saved for Later’section.
Forbeautylovers, early January is theothermost wonderful time of the year:post-holiday sales. It’s when retailers and brands slash prices on everything from popular skin care to makeup and tools that rarely go on sale other times of the year.Holiday kits— already a solid value — are marked down even further and can sometimes cost less than a single full-size product. It’s a great to time to restock old favorites or finally try something you’ve been eyeing for a while.
There are extra incentives to keep an eye on. Now through January 17, Ulta has daily and weekly skin-care deals with up to 50 percent off. Nordstrom is still running gift-with-purchase offers from brands including Clinique, Nest, Kiehl’s, and Armani Beauty — perks that can make a good deal even better.
Below is a list of some of the most impressive new yearssalesI’ve seen for makeup, skin care, hair, and fragrances.
Updated on January 5, 2026:
As of this latest update, everything below is in stock, priced correctly, and still on sale. Plus, I’ve added some new items on sale.
Makeup
New! You can now save this product for later.
This Tom Ford lipstick is a noticeable upgrade from your everyday lipstick. It’s loaded with pigment and shine, creating a high-impact lip in just one swipe. It’s usually a splurge, but select shades are 50 percent off right now, making it an affordable luxury.
New! You can now save this product for later.
Multitasking products are a value in their own right — and this one is now half the price. You can use the balm on lips and cheeks as blush or to highlight. It’s hydrating but never feels heavy or greasy like other balms and cream blushes do.
New! You can now save this product for later.
These bright long-wear cream blushes, which can also be worn on lips, are valued at $54. Right now, you can get them for less than half that.
New! You can now save this product for later.
I love a treatment foundation — makeup that doubles as skin care. Packed with humectants including hyaluronic acid, this is clinically proven to improve skin’s moisture balance and barrier function in just one week.
New! You can now save this product for later.
The NARS holiday palette contains six of the brand’s blushes in a mix of finishes, including three brand-new shimmer shades.
New! You can now save this product for later.
At this price, you’re getting two full-size lip pencils for less than the price of one. The set includes a bold red and a modern nude in matte finishes.
New! You can now save this product for later.
At full price, the limited-edition mini lip and cheek kit was already a savings. Now, at 25 percent off, it’s a steal. The set includes a new and exclusive shade, Jam (middle), a vibrant berry.
Hair Care and Tools
New! You can now save this product for later.
This is one of those products that lives up to its viral reputation. Its heat-activated polymer formula creates a weightless shield on strands that protects against frizz-inducing humidity for days. In this gift set, you get a full-size product plus a mini.
New! You can now save this product for later.
The hair tool is oftencompared to pricier versionsand can hold its own. It uses powerful airflow and interchangeable attachments to dry, smooth, wave, or curl, all with the same tool. It’s a smart buy if you’re looking to upgrade your hairstyling routine.
New! You can now save this product for later.
Another luxe air styler at a steep discount. The Black Onyx edition of the cult-favorite tool is currently on sale. If you’ve been curious about the Dyson Airwrap, this is a solid entry point.
New! You can now save this product for later.
I mostly air-dry my hair, which means sometimes it dries wonky. So I absolutely love thermal brushes like this one. Use it on fully dried hair to create volume, smoothness, and shine — like you just got a salon blowout.
New! You can now save this product for later.
Ulta’s Jumbo Love Event is happening right now, with up to 45 percent off the biggest bottles of hair products. You only need a dime size of this moisturizing shampoo, which means it’s going to last a while.
New! You can now save this product for later.
If you’ve been eyeing red-light devices for hair growth, this one just became even more affordable. It also has near-infrared technology and a vibrating massage action to stimulate hair follicles.
New! You can now save this product for later.
The luxury French hair-care brand is on sale at Dermstore. This three-in-one low-lathering shampoo cleanses, nourishes, and protects color for dry, damaged hair — and it’s close to 60 percent off.
New! You can now save this product for later.
Three K18 minis that keep hair clean, healthy, and protected from styling and environmental stressors for up to three days — now for 30 percent off.
Skin Care
New! You can now save this product for later.
This best-selling hyaluronic-acid serum is more than 60 percent off, and it’s an ideal choice for the cold season. The hyaluronic acid draws moisture into your skin, leaving it plumped and hydrated.
New! You can now save this product for later.
Tula’s greatest-hits sampler features a gentle cleanser, moisturizer, and the fan-favorite Spresso Energizing Eye Balm that de-puffs with caffeine. It’s an easy way to try the probiotic-powered skin care.
New! You can now save this product for later.
Glossier’s body butter is rich enough to hydrate but doesn’t leave your skin with that greasy film. Plus, it smells like Glossier You, the brand’s warm and spicy fragrance.
New! You can now save this product for later.
This popular K-beauty brand gets results. The AHA and BHA pads exfoliate, reduce oil, and soften skin’s texture when used regularly.
New! You can now save this product for later.
This gift set, centered around the very buzzy snail mucin, isstill on sale. You get full-size versions of the best-selling essence and moisturizer and two hydrogel masks.
New! You can now save this product for later.
The luxe moisturizer contains eight different botanical oils that deeply hydrate, firm, and smooth skin. It’s an ideal pick for those with dry skin, especially this time of year.
New! You can now save this product for later.
Upgrade your everyday shower routine with this gift set. You get three full-size body washes in sophisticated citrusy, floral, and fruity scents.
New! You can now save this product for later.
With vitamin C, peptides, and niacinamide, this moisturizer is packed with ingredients that actually work to make skin look smoother and brighter — and right now it’s half off at Amazon.
More From The Strategist
- Hark, the Advent Calendars Arrived (Very) Early This Year
- 63 Things You Should Never Buy Full Price
- The Strategist Fall 100
- The Best Things Strategist Editors Have Bought This Year (So Far)
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
