The Cuup Bra That Made Me Reconsider Underwires Is on Sale

By , a writer at the Strategist covering clothing basics and bath and body. She joined the Strategist as a junior writer in 2022 after interning at the site.

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Underwire bras were a big no for me until I tried Cuup a few years ago. The intimates-maker is known for its sheer, barely there bras, which we’ve been writing about for years. In fact, The Plunge is so lightweight and comfortable that I’ve accidentally fallen asleep while still wearing mine. Another fan is former Strategist writer Chloe Anello, who made an exception to her “no-real-bras rule” for this one and says, “The cups mold to your boobs and feel like you’ve barely got anything on.”That’s why it’s one of our favorite bras — for cup sizes large and small — and right now, it’s on sale for just $50 (with some final sale colorways as low as $20). Several other styles, including The Balconette and The Scoop, are also marked down, so now’s your chance to score a new bra at a deep discount.

Cuup The Plunge Mesh Bra
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More Cuup bras on sale

Cuup The Balconette - Mesh
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Cuup The Scoop Bra
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Cuup The Bandeau - Swim
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