sweat week

Everything Madame Sweat Recommends for Keeping Odor and Sweat at Bay

Photo: retailers

Sweating is a natural, healthy bodily process, but that doesn’t mean it’s always a welcome one. Nobody likes showing up to work drenched after a particularly sweaty commute or sitting across from a date with pit stains (and God forbid that date can smell you). An antiperspirant can obviously help with excessive sweating, thanks often to pore-clogging aluminum, but if you prefer a natural deodorant, you have to adjust your expectations — and get creative. “The job of deodorant is not to prevent you from sweating, it is to prevent you from smelling,” says Mary Futher, a natural product developer and the founder of Kaia Naturals, who is known as Madame Sweat to her 40,000 TikTok followers. As she explains it, your sweat doesn’t actually smell. What smells is the bacteria that forms when the protein in your sweat sits on your skin for very long. Natural deodorants are usually packed with antibacterial ingredients to avoid the smell, but to stay dry, you’re going to need some help. You’re going to need Madame Sweat. Here are the tips, tricks, and products she recommends for keeping sweat and odor at a minimum, the natural way.

For anyone using a natural deodorant, “you have to contend with those wet, maybe moist underarms,” Futher says. “As Madame Sweat, I don’t like having moist underarms, and yet I don’t want antiperspirant either.” Although natural deodorant already has some powder or starch to help with this, she says for major sweaters it won’t be enough. To keep her underarms dry, “I first put my deodorant on in the morning and then supplement with baby powder cornstarch overtop,” she says, explaining that the concept is similar to setting your makeup or powdering your nose when it gets shiny. “That extra layer helps a lot, and it makes me feel a lot more comfortable during the day.”

Photo: retailer

Just like at the beginning of the pandemic when Dr. Fauci told us we weren’t washing our hands correctly, Futher says we aren’t washing our underarms properly either. “If you just wipe over your underarms once or twice with a bar soap, I can assure you have not gotten rid of all the bacteria, even from yesterday, which means you’re gonna have a problem today, especially if you’re sweating a lot,” she says. She recommends going over it 20 times. “Honestly, when I’m in the shower I count.” It also matters what you’re washing with. “You need something that has more ingredients than just a lot of fragrances and sulfate,” she says. The Underarm Bar her company created has essential ingredients like apple cider vinegar, charcoal, and sodium. It’s the sodium that’s most important, she says: “If you ate raw pork you’d be sicker than a dog, but if you eat prosciutto, which is preserved with salt, because salt kills the bacteria, you’ll be in much better shape.” You can also use it in high sweat areas like around your breasts and feet to keep odor at bay.

Futher is a big fan of her brand’s natural deodorant , of course, but says there is a limit to the amount of powder she can put into her stick formula before it crumbles. That means it may not be enough for anyone who sweats a lot. “People who are super, super sweaty and want to use a natural deodorant sometimes have better luck with creams because they can [contain more] powder” she says. Not only will the additional starch in creams soak up sweat, a cream can be piled on thicker to help combat moisture. The biggest downside is that they can be messy to work with. Although she personally prefers a stick deodorant, if you’re looking for a cream, she is a fan of this vegetable-powder-based one.


If your main concern is odor, Futher recommends a natural deodorant spray. “The thing about sprays is there is no powder at all, but some people have had luck with ones that contain sodium that can control the odor,” she says. She doesn’t use sprays because she is too heavy of a sweater, but says she knows people who swear by Dr. Mist.

It might sound a little woo-woo but rubbing a crystal under your arms can also help with odor. “Crystal deodorants use zeolite mineral salts, such as potassium alum or ammonium alum, which may have natural antimicrobial properties,” explains Futher. Those salts help combat the odor-causing bacteria for up to 24 hours. They’re also said to leave no residue.

Underarm hair can also affect how much you smell. “Men and women who don’t shave their underarms have a bigger challenge because you’ve got to get your hands in the hair, and really clean carefully and close to make sure that all that bacteria that’s sitting at the base isn’t getting trapped,” she says. “Otherwise it will just turn into odor.” If you prefer having hair (or just don’t want to shave), the underarm bar we mentioned earlier should help. If you’d rather shave, Futher says any drugstore razor will do (she likes Gillette Venus) but recommends a shaving oil like Fur if you have sensitive skin. The oil will soften the hair, provide a barrier, and help with ingrown hairs and hyperpigmentation.

The clothing you wear can also affect how much you sweat and smell. “As a sweater, if I wear synthetic fabrics I’m for sure wet during the day,” Futher says. “I will never wear rayon again.” Instead, she likes to go for natural fibers and a looser fit, especially during the summer. “Rayon and certain fabrics, especially if they’re cut really close, hold odor in the fibers because they don’t breathe,” she says. “I love linen in the summer. If I am wearing t-shirts, I love bamboo as it breathes and wears beautifully.” She particularly likes Body Wear’s bamboo underwear and t-shirts.

Photo: retailer

Beyond basics, COS is Futher’s go-to brand “as they have loose fitting styles with clean lines and natural fibers,” she says. Writer Angelica Frey told us about this COS dress, which is her favorite (she owns six) because of how easy it is to wear and how versatile it is. It’s also 100-percent cotton and sleeveless, so your pits will have some breathing room.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Everything Madame Sweat Uses To Keep Odor and Sweat at Bay