CeraVe, EltaMD, and La Roche-Posay: 16 Best Early Prime Day Beauty Deals
Editor’s note: October Prime Day has officially started, so we’re no longer updating this early-deals post. You can find the best October Prime Day beauty deals, and you can find all our Prime Day coverage here.
Prime Big Deals Days (we like to call it October Prime Day) isn’t until October 7, but I’ve been sifting through hundreds of early discounts since last week — and I personally think the best of the best are the beauty deals. (And I know a worthwhile beauty discount when I see one: I’ve been rounding up the best beauty sales for months.)There’s a nice crop of Best in Class beauty going for less. Below, you’ll find CeraVe anti-aging serums, EltaMD sunscreens, Crest whitening strips, and more products from editor-approved brands for up to 35 percent off. We’ll be updating this article with new early Prime Day beauty deals as we inch closer to October 7, so make sure to bookmark it for more fresh cuts. And, as always, sign up for the Strategist Sales Alert newsletter to receive each day’s best deals in your inbox (as well as sales just for newsletter subscribers).
Updated on October 6, 2025
We checked stock and updated prices for everything on this list.
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Beauty columnist Rio Viera-Newtonsays this is the best dry shampoo she has tried, especially if you have bangs. “Instead of having to wash my fringe in the sink and blow-dry them daily, with just a quick spray of this dry shampoo, they go from stringy and oily to clean and voluminous within just a few seconds,” she says.
Read More: This Is (Seriously) the Best Dry Shampoo
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For getting skin squeaky-clean, a silicone face-washing brush that’s Best in Class. This bundle contains the brush, a cleansing balm, and foaming cleanser — everything you might need to achieve a thorough double cleanse.
Read More: The Best Facial Cleansing Brushes, According to Skin-Care Experts
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Writer Leah Finneganopted for IPL over laser hair removal and says her hair has grown back thinner and softer. It also worked quickly. “After one — one! — session, my belligerent leg hair started to retreat,” she says. Finnegan used the Pro 5, but the newer Pro 7 is currently on sale, offering even shorter sessions and faster results for roughly the same price.
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The Shark SpeedStyle dries hair quickly, has continuous temperature monitoring to reduce the chances of heat damage, and adjusts heat based on the attachment used.
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This lotion version of our favorite spray-on sunscreen manages to be nourishing and lightweight.
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For the face, an intensely hydrating sunscreen. It’s part of Belif’s Aqua Bomb line, a favorite of drag queen Farrah Moan, who heard about it from fellow drag performer Kim Chi. “I’ve tried so many moisturizers, and this is the only one that I keep coming back to,” she says.
Read more: The Skin-Care Drag Queen Farrah Moan Has Convinced Dozens of Queens to Use
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Also on sale from Belif, an occlusive overnight mask with red algae and jojoba oil that’s beloved by Cut beauty writer Carol Lee’s aunt, who has been using it as a night cream for years.
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It’s always a good idea to grab our favorite whitening strips overall while they have a Prime Day price of just $30.
Read more: The Best Teeth-Whitening Strips
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La Roche-Posay’s vitamin-C serum is our Best in Class budget pick for acne-prone skin.
Read more: The Best Vitamin-C Serums
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Lots of CeraVe products have early Prime Day deals. My first pick is our Best in Class less expensive anti-aging serum that is recommended by dermatologists and now under $20.
Read more: The Best Anti-Aging Serums
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And for my second CeraVe recommendation, I’d pick up a jar of our favorite night cream overall for $16. It has a rich texture, nourishing ingredients, and lots of moisture.
Read more: The Best Night Creams
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Not all effective eye creams will drain your budget. RoC’s Retinol Correxion cream helps with crow’s-feet, fine lines, wrinkles, dark circles, uneven texture, and puffiness, all for $22.
Read more: The Best Eye Creams
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This sunscreen’s formula is “whisper light,” “moisturizing,” and has a matte finish — making it our favorite mineral sunscreen overall. Twenty-five percent is a solid discount, as we don’t see it go on sale as often as other La Roche-Posay products.
Read more: The Best Mineral Sunscreen
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A two-pack of the body lotion that chef Melissa King “fangirls” over is 28 percent off. She says, “It is the most hydrating body lotion, and it doesn’t leave an oily greasiness or film.”
Read more: The Best Body Lotions
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This versatile waterproof mascara is a “holy grail” for makeup artist Mollie Gloss. The formula is great for elevated, natural-looking lashes but also buildable for more dramatic eye looks.
Read more: The Best Waterproof Mascaras
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Kitsch Satin Hair Scrunchies
A five-pack of my favorite satin scrunchies — they’re smooth like silk but keep a sturdy hold — are on sale in a myriad of color combinations.
Read more: The Best Hair Scrunchies
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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
