From Alex Mill to Uniqlo: The 114 Best Fourth of July Fashion Deals
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If you miss the Prime Day adrenaline rush, the Fourth of July sales are in full swing. Not every sales event running through this long weekend is marketed as a Fourth of July sale (Everlane, for example, is having a “Summer Clearout Sale”), but there are plenty happening — from Alex Mill’s to Uniqlo’s. So, deal freaks, you know what to do. To help, I rounded up the best Fourth of July fashion deals this year, including $2 Old Navy flip-flops, $23 Gap tanks, and $40 J.Crew one-pieces. I’ll be updating this guide with new deals before the long weekend as well. And while you’re here, consider signing up for the Strategist Deal Freaks Daily newsletter to get all our Fourth of July sales coverage straight to your inbox.
Update on July 2, 2026
I added a few more sales that went live this week, including Kule, Levi’s, and Madewell. Plus I checked prices and stock of every other deal here.
Deals I personally think are the best
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Everyone’s buying Gap’s tanks right now, from brand founders to art editors.
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Remember Old Navy’s $1 flip-flops? They're down to $2 now (let’s blame inflation for the extra $1).
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Senior writer Lauren Ro traveled all over Utah with this Prada-ish backpack, now half off.
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A simple V-neck black T-shirt — in the single digits.
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To be packed on your next holiday.
Alex Mill
Get up to 60 percent off select styles, like cotton-silk blouses and linen skirts, at Alex Mill’s sale. My favorite deal is on the Prince Street Ballet Flat, just launched in March, which is now half off — but only in orange.
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Anthropologie
Sale items at Anthropologie are an extra 50 percent off right now — just note that all sales are final.
Aritzia
Aritzia’s entire site is up to 50 percent off through the long weekend — think of it as Black Friday in July.
Banana Republic Factory
Everything at Banana Republic’s outlet store, Banana Republic Factory, is anywhere from 50 to 70 percent off with an additional 25 percent at checkout (excluding things in “The Find,” where basics are on sale starting at $12).
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Everlane
It may be your last chance to get pre-Shein Everlane. Not only are sale items already marked down by up to 70 percent, but they get an extra 20 percent off at checkout. Be sure to check out our writer Kitty Guo’s guide to Everlane’s sale too.
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Gap
Everyone’s shopping at Gap — our lead editor Lauren Levy coined the term Gapaissance — but there’s no better time to than right about now. Many full-price styles are up to 50 percent off during the Summer Sale (plus, you can save an extra 50 percent off sale items at checkout).
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J.Crew
There are a lot of sales happening at J.Crew over the long weekend: up to 40 percent off select cashmere (or the semiannual Cashmere Event), 40 percent off select full-price styles (as part of the Summer Sale), and up to an extra 60 percent off sale styles when you buy at least three sale items (or an extra 50 percent off when you buy one or two sale items) with code SUMMER. In other words, if there’s something you want, it’s on sale right now — buy it before your size sells out.
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Kule
It’s stripes galore over at Kule’s Summer Sale with an extra 15 percent off markdowns with code EXTRA15. Be sure to check out our deals writer Martha Tuber’s guide to Kule’s sale too.
Lands’ End
Last week’s Lands’ End sale has extended to this week with 50 percent off your order, 60 percent off swimwear, and 70 percent off clearance with code FOURTHOFJULY (the code gets updated frequently, but you can click to apply the promotion rather than typing it in at checkout). Be sure to check out our writer Arielle Avila’s guide to Lands’ End sale too.
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Levi’s
Levi’s are at Prime Day prices — including 315s and 514s starting at $17 — during the End of Season Sale, with an extra 50 percent off select styles (the extra discount will be applied at checkout).
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Lululemon
Run, don’t walk, to Lululemon’s Summer Sale — literally. There are yoga pants and sports bras galore. Be sure to check out our writer Kat Gillespie’s full guide to Lululemon’s sale too.
Madewell
Over at Madewell, you can save 25 percent on nearly all dresses, shorts, and shoes with code LONGWEEKEND. Bonus: The discount applies to already on sale dresses, shorts, and shoes as well.
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Old Navy
A lot of the deals in Old Navy’s Fourth of July sale are in the single digits — including tanks starting at $7, a T-shirt dress for $8, and $2 flip-flops. Shop accordingly.
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Outdoor Voices
Fitness enthusiasts can save up to 70 percent during Outdoor Voices’ Summer Clearance Sale.
Uniqlo
I can’t believe Uniqlo’s collaborations with Cecilie Bahnsen and JW Anderson are included in the Fourth of the July sale — along with a Prada-ish backpack that our senior writer Lauren Ro says is “comfortable to wear even when it’s completely packed with stuff.”
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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
