From Alex Mill to Uniqlo: The 114 Best Fourth of July Fashion Deals
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If you miss the Prime Day adrenaline rush, theFourth of July salesare in full swing. Not every sales event running through this long weekend is marketed as a Fourth of July sale (Everlane, for example, is having a “Summer Clearout Sale”), but there are plenty happening — from Alex Mill’s toUniqlo’s. So, deal freaks, you know what to do. To help, I rounded up the best Fourth of July fashion deals this year, including $2 Old Navy flip-flops, $23Gaptanks, and $40J.Crewone-pieces. I’ll be updating this guide with new deals before the long weekend as well. And while you’re here, consider signing up for theStrategistDeal Freaks Dailynewsletterto get all our Fourth of July sales coverage straight to your inbox.
Update on July 2, 2026
I added a few more sales that went live this week, includingKule,Levi’s, andMadewell. Plus I checked prices and stock of every other deal here.
Deals I personally think are the best
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Everyone’s buying Gap’s tanks right now, from brand founders to art editors.
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Remember Old Navy’s $1 flip-flops? They're down to $2 now (let’s blame inflation for the extra $1).
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Senior writer Lauren Ro traveled all over Utah with this Prada-ish backpack, now half off.
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A simple V-neck black T-shirt — in the single digits.
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To be packed on your next holiday.
Alex Mill
Get up to 60 percent off select styles, like cotton-silk blouses and linen skirts, at Alex Mill’s sale. My favorite deal is on the Prince Street Ballet Flat,just launched in March, which is now half off — but only in orange.
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Anthropologie
Sale items at Anthropologie are an extra 50 percent off right now — just note that all sales are final.
Aritzia
Aritzia’s entire site is up to 50 percent off through the long weekend — think of it asBlack Fridayin July.
Banana Republic Factory
Everything atBanana Republic’s outlet store, Banana Republic Factory, is anywhere from 50 to 70 percent off with an additional 25 percent at checkout (excluding things in “The Find,” where basics are on sale starting at $12).
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Everlane
It may be your last chance to getpre-Shein Everlane. Not only are sale items already marked down by up to 70 percent, but they get an extra 20 percent off at checkout. Be sure to check out our writer Kitty Guo’sguide to Everlane’s saletoo.
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Gap
Everyone’s shopping at Gap— our lead editor Lauren Levy coined the termGapaissance— but there’s no better time to than right about now. Many full-price styles are up to 50 percent off during the Summer Sale (plus, you can save anextra 50 percent off sale itemsat checkout).
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J.Crew
There are a lot of sales happening atJ.Crewover the long weekend: up to 40 percent off select cashmere (or thesemiannual Cashmere Event), 40 percent off select full-price styles (as part of theSummer Sale), and up to an extra 60 percent off sale styles when you buy at least three sale items (or an extra 50 percent off when you buy one or two sale items) with code SUMMER. In other words, if there’s something you want, it’s on sale right now — buy it before your size sells out.
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Kule
It’sstripesgalore over at Kule’s Summer Sale with an extra 15 percent off markdowns with code EXTRA15. Be sure to check out our deals writer Martha Tuber’sguide to Kule’s saletoo.
Lands’ End
Last week’s Lands’ End sale has extended to this week with 50 percent off your order, 60 percent off swimwear, and 70 percent off clearance with code FOURTHOFJULY (the code gets updated frequently, but you can click to apply the promotion rather than typing it in at checkout). Be sure to check out our writer Arielle Avila’sguide to Lands’ End saletoo.
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Levi’s
Levi’s are at Prime Day prices — including 315s and 514s starting at $17 — during the End of Season Sale, with an extra 50 percent off select styles (the extra discount will be applied at checkout).
Lululemon
Run, don’t walk, toLululemon’s Summer Sale — literally. There areyoga pantsandsports brasgalore. Be sure to check out our writer Kat Gillespie’s fullguide to Lululemon’s saletoo.
Madewell
Over atMadewell, you can save 25 percent on nearly all dresses, shorts, and shoes with code LONGWEEKEND. Bonus: The discount applies toalready on saledresses, shorts, and shoes as well.
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Old Navy
A lot of the deals in Old Navy’s Fourth of July sale are in the single digits — including tanks starting at $7, a T-shirt dress for $8, and $2 flip-flops. Shop accordingly.
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Outdoor Voices
Fitness enthusiasts can save up to 70 percent during Outdoor Voices’ Summer Clearance Sale.
Uniqlo
I can’t believeUniqlo’s collaborations withCecilie BahnsenandJW Andersonare included in the Fourth of the July sale — along with aPrada-ish backpackthat our senior writer Lauren Ro says is “comfortable to wear even when it’s completely packed with stuff.”
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The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
