$16 Bras, $5 Bikinis: Cuup’s Sale Section Is Up to 94 Percent Off

By,a former deals writer at the Strategist.Previously, she was a shopping writer for Refinery29.
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As a deals writer, I cover a lot of sales, but I’ve yet to see discounts as steep as the ones currently inCuup’s sale section. From now until May 12, the cult-favorite intimates brand is taking an extra 30 percent off already-on-saleswimitems and 20 percent off all other sale items — making select items up to a whopping 94 percent off. And for such steep discounts, the stock is quite impressive. I found our favoriteplunge bra, one of the bestlingerie thongs, and tons of bikinis, one-pieces, and sarongs in plenty of sizes and colors. The only catch: All double-discounted items are final sale, so check the size on your favorite Cuup bra or break out a measuring tape before checking out. Below are my top ten picks worth buying from this truly very good sale.

Bras and underwear

Cuup The Plunge
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From $68

The Plunge is the best of both worlds: thin and breathable thanks to its soft mesh cups, but supportive thanks to its comfortable underwire. It’s a crowd-favorite bra among many a writer at the Strategist, so much so we’ve named it thebest plunge braand best underwiremesh bra. It’s 42 percent off in four colors and multiple sizes — and is as cheap as $16 in purple, though sizing is very limited.

CUUP The Balconette Mesh Bra
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Made from the same flexible and soft mesh fabric as the Plunge, Cuup’s Balconette bra is another one ofour favorites(we named it the very best balconette bra). Our fashion writerAmbar Padillasays it makes her breasts look “well-rounded” (as all balconette bras should) and gave her a “good lift.”

Cuup The Thong - Modal
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Cuup The Thong - Modal

From $6
$20now 70% off
From $6

A soft, moisture-wicking thong that hugs the hips and feels barely there. I’d grab several while they’re $10.

Cuup The Highwaist
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Cuup The Highwaist

From $6
$20now 70% off
From $6

For those fond of a little more fabric, Cuup’s high-waist underwear is also over half off. It has the same supple modal material as the thong, but it sits just below the belly button and provides fuller (albeit cheeky) coverage.

Swim

Cuup The Plunge One Piece
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We’ve all tried on a one-piece that makes us feel like a 5-year-old ready for swim lessons. This one doesnot.A plunge neckline and high cut give it a sexy and flattering yet classic fit. It’s available in four colors for 83 percent off — that’s a discount of almost $150.

Cuup The Plunge Swim Top
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If you like Cuup’s Plunge Bra, you’ll love its Plunge Swim Top. It’s chlorine-, saltwater-, and fade-resistant, and right now, you can get it for as little as $7 — practically free.

Cuup The Scoop - Swim
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Thicker straps and more structure equal better support. The Scoop is great for bigger busts, as it lifts and sculpts while still prioritizing comfort.

Cuup The Brief
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From $78

Not too skimpy and not too diaper-y swim bottoms.

Cuup The Bikini - Swim
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From $78

The cheapest deal of the bunch: bikini bottoms for $5. And if you don’t like any of the five colors for $5, seven more colors (including classic black) are just $13.

Cuup Swim Wrap
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From $98

You might as well add this pretty wrap to your cart too.

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The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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