Everything Worth Buying at Fenty’s Fam Sale

By,a writer at the Strategist covering Gen Z shopping habits and fashion.She joined the Strategist in 2024. Previously, she wrote about gifts at Shop Today.
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Photo-Illustration: The Strategist; Photos: Retailers

Even though we’restillwaiting for Rihanna’s next album to be released, we can at least console ourselves in the meantime with the Fenty sale, which will offer 25 percent off sitewide and up to 60 percent off select items until March 25. Since it can be difficult to know what deals are actually worth taking advantage of during a sitewide sale, I’m here with some Strategist shopping advice. Everything below is something we’ve written about before, and much of it comes recommended — and tested — by our beauty columnist, Rio Viera-Newton. Some deals that caught my eye include 50 percent off Viera-Newton’s favorite eyeliner and a luscious lip balm that you can wear all day. To stay in the know about even more exclusive deals,subscribe to our newsletter.

Fenty Skin Fat Water Pore-Refining Toner Serum
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This pore-refining toner-serum hybrid provides instant glow and “does everything from shrink pores to brighten skin,” writes Strategist beauty writer Tembe Denton-Hurst. She recommends it to anyone hoping to build aBlack-owned skin-care routine.

Fenty Pro Kiss’r Luscious Lip Balm
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For a rich lip balm that can double as a gloss, Denton-HurstrecommendsRihanna’s Luscious Lip Balm, which is still available in two shades — Pinch Me, a deep rouge, and Latte Lips, a burnt salmon. Along with providing moisture through rich ingredients, such as shea butter, the lip balm isn’t greasy, making it “ideal for wearing all day and reapplying throughout,” Denton-Hurst says.

Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen
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This moisturizer-sunscreen hybrid is Viera-Newton’s favorite product in Rihanna’s skin-care line because “it’s a lightweight chemical sunscreen that leaves no white cast behind.” The best part? It’srefillable— “When your product is done, pop out the empty pump cartridge, and slide in your new one.”

Fenty Beauty Eaze Drop Blurring Skin Tint
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Denton-Hurst named this the besttinted moisturizerwith coverage because it “has more of a semi-matte finish and the formula is buildable to provide medium coverage.” This is for someone “looking for something lightweight but with more of a foundation look.”

$33at Fenty Beauty
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Fenty Beauty by Rihanna Stunna Lip Paint - Uncensored
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To put thisred lipto the test, Viera-Newton wore it through four courses of a Mediterranean-food buffet and two and a half glasses of wine. To her surprise, “It was just as bright, and hadn’t worn at all in the center of my lips.” She says that she was still able to remove it using only two Bioderma-soaked cotton pads.

Fenty Beauty Gloss Bomb Universal Lip Luminizer
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If you like a glassy lip, check out Fenty’sLip Luminizer, which Viera-Newton likes because “It’s a high-impact gloss with minimal stick.” She keeps one in every one of her purses.

Fenty Beauty Flyliner
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Viera-Newton’sfavorite eyelinerstays put and comes in brown black.

Fenty Beauty Flypencil Longwear Pencil Eyeliner
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If you prefer pencil over liquid eyeliner, Fenty’s Flypencils are also long lasting. Viera-Newtonreportsthat “they easily glide across your lids, imparting a beautiful high pigment.”

Fenty Beauty Killawatt Highlighter
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Viera-Newton uses this two-toned metallichighlighterfor her going-outeye shadowand says it “has single-handedly made getting glam before going out the easiest it’s ever been.”

Fenty Beauty Cheeks Out Freestyle Cream Bronzer
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The blendable formula of this bronzer makes it easy to add a little warmth all over your face or achieve a more chiseled contour,writesViera-Newton. It comes in seven shades.

Fenty Beauty by Rihanna Pro Filt’r Instant Retouch Concealer
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Viera-Newton lovesthis concealernot just for its full coverage and seamless color matching (it comes in 50 shades), but also because its formula “truly does not budge.”

Fenty Beauty Match Stix Sculpt’r Squad
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Upgrade your correcting, contouring, and highlighting game with this discounted trio that you can customize according to your skin tone and makeup preferences.

The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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