This Eye-Bag-Concealing Powder Is the Best Thing I Bought This Year

By,a writer at the Strategist covering beauty, fashion, and travel.She joined the Strategist in 2021 after interning for the site.
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If you’ve read any of ourStrategist editor hauls, you’ll know that our writers and editors buy a lot of stuff, and even though we think carefully about each thing that goes into our carts, there are still standouts. To close out the year, we’ve asked our staffers to write about the best thing they bought in the past 12 months. Today, writerRachael Griffithson the only powder that can camouflage her under-eye bags.

My momhas given me many wonderful things that I’m deeply grateful for — except her hereditary, purple-ish under-eye bags. Lots of sleep and water don’t change them. But their effect on my makeup irritates me the most. I can spend an hour contouring and baking my face, only to resemble a Tim Burton character within an hour of leaving the house (and not in a cute Wednesday Addams way; more Beetlejuice vibes).Concealer, bananapowder, andunder-eye serums and creamsall cost me money over the years, but they couldn’t properly camouflage my bags.

Then, for my college graduation earlier this year, I decided to get mymakeup done professionallyfor the best possible photos. In the chair, my makeup artist whipped out a tub of Huda Beauty’s translucentpowder, in the shade “Poundcake,” when I asked how she’d tackle my eye bags. “This stuff is absolutely magic,” she said, showing me the powder: It’s loose and light, with a hint of gold. And when she dusted it over my blended-out concealer, to lightly bake, my under eyes not only looked smooth, but their red and purple tones had disappeared. After eight hours, including a six-hour round trip and the graduation ceremony, when my under eyes still looked brightened inthe photos— and my whole face illuminated as a result — I was sold. I ordered a tub of powder on the train journey home.

Huda Beauty Easy Bake Loose Powder
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That was back in May, and I don’t think I’ve gone a week without tapping on a layer of this powder since, on days when Iwear makeup. I’m not amakeup artist, so it took some trial and error to get right. The whole thing became much easier once I swapped my beauty blender for a velvet powder puff, which transfers the product more efficiently. You can use the puff’s flat, pointed edge to press a light layer of powder right under your lowerlash line, as though you’re dabbing it into your blended concealer. I usethis very inexpensive onefrom Amazon.

You don’t need to use a lot of product at all, either. My first tub from this summer has lasted me for about six months, whether I’m baking it properly or dusting a light later directly onto myskin. And on days when I go for more of a full face, the Huda Beauty powder pretty much stands in for a settingsprayto keep my makeup from moving or creasing. Now, I don’t spend money oncaffeinedrops, eye creams, and cooling patches that don’t stand a chance against the kinds of eye bags I have. I can look well rested and glow-y when I want to. But I’m not determined to banish my under-eye bags anymore — and my mom is relieved that I’ve finally stopped moaning about them.

The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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