40 Percent Off Amazon Ember and Roku sets, Cheaper Samsung Frames, and More Prime Day TV Deals
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Prime Dayis here, and we’re updating this story hourly. To find the best deals in every category, follow all ofour Prime Day coverage.
Prime Day may not be thebiggestTV sales event of the year (even Amazon isn’t offering a ton of deep discounts on its own Ember TV sets), but it often has a few of the year’sbestdeals for videophiles — and indeed, this Prime Day, there are a few surprisingly great discounts to be had on our favorite TVs and projectors.
Whether you’re looking for a big, bright set for binge-watching or gaming or a projector to take to an outdoor watch party, we’ve dug up the best Prime Day deals on the television sets and projectors our TV experts have tested, watched, and written about this year.
Deals I personally think are the best
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Get Amazon’s high-end TV for the price of the company’s midrange sets.
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A great deal on a portable projector with home-theater-like image quality.
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Our favorite Roku TV under $1,000 is at just $500 for Prime Day.
Prime Day TV deals
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Amazon recently rebranded its Fire TV lineup as “Ember TV” (the “Fire” TV name is now reserved for the company’s smart-TV operating system), and this Prime Day you’ll find some of these sets, like this 55-inch version of the higher-end Mini-LED model — at the lowest prices we’ve seen. In the Mini-LED version, you get a very solid all-around performer with Alexa integration and Fire TV under the hood, so if you spend a lot of your viewing time in the Amazon universe, you can take advantage of the historically low price on this set.
Read more:The Best TVs Under $500
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Roku Pro Series Mini-LED Smart TV - 55"
Do you like Roku’s easy-to-use interface and want it in a TV with great picture quality and sound? Snag a significant Prime Day deal on one of our favorite Roku TVs, the Pro Series. On an average day, it’s our experts’ recommendation for a Roku TVunder $1,000,usually selling for $800 or more, but on Prime Day, you can get it in the apartment-friendly 55-inch size for just $500. It’s a truly impressive deal.
Read more:The Best TVs Under $1,000
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Our experts’ pick for the best-sounding TV under $1,000, last year’s version of TCL’s QM7K Series, gets a nice discount for Prime Day. It looks great — almost as good as TCL’s newer sets — and is bright enough to watch in a well-lit room. With a custom audio system by Bang & Olufsen, you won’t need a soundbar, saving you even more.
Read more:The Best TVs Under $1,000
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Hisense U7SG ULED Mini-LED 4K Google TV - 55"
Another 55-inch set recommended by our experts, the Hisense U7SG is bright and has great contrast, so it looks good in any room, has a fast 165-Hz refresh rate for gamers, and is based on the Google TV smart interface so it’s simple to use. The Prime Day deal knocks $150 off the price.
Read more:The Best TVs Under $1,000
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Samsung The Frame Pro 4K Neo QLED Mini LED Smart TV - 65"
Samsung’s Frame series proved that TVs don’t have to be ugly, and the latest versions do a great job of setting off a room rather than distracting from it. They even double as art pieces when you’re not bingeing shows or gaming. For Prime Day, the 2025 models of the55-inch Frameand the 65-inch Frame Pro are both at their lowest prices ever.
Read more:The Frame is a TV for People Who Hate How TVs Look
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It’s hard to beat the picture quality of an OLED set, but the price can sting. To lessen the impact a bit, Amazon has knocked a couple of hundred dollars off the price of entry with a 14 percent discount on the 65-inch version of LG’s well-respected budget OLED, the C5. If you’re OLED curious, it’s a great time to think about a serious upgrade.
Prime Day projector deals
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Looking for a portable projector but don’t want to sacrifice image quality? The Hisense MP2 Pro — our experts’ pick for the best picture quality in a portable projector — offers home-theater-friendly specs in a package you can take with you. With 4K resolution, 1,300 ANSI lumens brightness, and an RGB laser light source for enhanced color, it can turn a backyard watch party into a cinematic experience. And it’s 27 percent off for Prime Day.
Read more:The Best Home Theater Projectors
More Prime Day Deals
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- Just 45 Pairs of Comfy, On-Sale Shoes From Rothy’s, Keen, and More
- This May Be Your Last Chance to Get OG Everlane on Sale
- I Found $16 Old Navy Bikinis and $25 Aerie One-Pieces
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
